Overview

Creating Gravity Brands. Building a brand today takes more than trying to secure a positioning in the minds of consumers with a shock n’ awe campaign of interruptive broadcast advertising. Today’s brand builders understand that their brand’s positioning needs to work a hell of a lot harder. It should inform a brand idea which will produce the rocket fuel to power a competitor-beating customer experience. And when it all comes together, it’s a thing a beauty. The brand appears to have a magnetic, almost magical, attraction. It effortlessly attracts attention, interest, customers, loyalty and advocacy; it appears to have gravity. We’ve combined the traditional discipline of brand design with the progressive discipline of customer experience design, resulting in a team that can create gravity brands by identifying when, where and how to weave relevancy, trust and distinctiveness across the customer experience. * Discover - Understand what drives customers emotionally and rationally across the customer journey * Strategy - Define a differentiating brand positioning and the compelling brand idea * Design - Design a brand identity and customer experience that's driven by the brand idea * Deliver - Create distinctive assets, content and communications to deliver on the brand idea. We’ve had the pleasure of working with great brands, large and small, such as Double Dutch, GSK, GoCoCo, National Trust, Nudie Snacks, Tesco and Zoggs. Part of the Owen Group