Marketing & Events Manager

• Feb 2023 - Present

Events Marketing Executive

• Sep 2021 - Feb 2023

I lead on the marketing for Holyrood Events, Scotland's leading provider of public sector events. I am responsible for creating, distributing and measuring digital marketing content, including email marketing, website copy, and social media posts. I also coordinate our relationship marketing and draft press releases. I have developed brand strategies for the Holyrood Events sub-brands, including our highly successful Connect portfolio. I work closely with the event producers to create and deliver engaging content that produces new revenue growth. With the Events and Digital Marketing Assistant, I create and implement a content calendar across social media and email, and report on metrics for both on a monthly and quarterly basis. Show less

Digital Marketing Co-Ordinator

• May 2021 - Sep 2021

I worked with the Marketing Officer to analyse and report on data to inform our marketing and digital campaigns. I engaged new audiences through digital campaigns to increase followers across social media, and visitors to our website. I also managed website content and maintenance, and co-ordinated our email marketing strategies. I worked with the Marketing Officer to analyse and report on data to inform our marketing and digital campaigns. I engaged new audiences through digital campaigns to increase followers across social media, and visitors to our website. I also managed website content and maintenance, and co-ordinated our email marketing strategies.

Visitor Services & Social Media Assistant

• May 2017 - Sep 2021

I worked across three arts and cultural sites within North Ayrshire as a Visitor Services Assistant, welcoming visitors and providing them with information on each site. I also assisted with the programming and managing of the social media for the Harbour Arts Centre in Irvine. This included writing copy for posts, sourcing/creating images and graphics, maintaining timetables, and gathering and analysing data and statistics each month.

Digital, Media & Marketing Analyst

• Jul 2020 - May 2021

I worked within the Communications Team for North Ayrshire Council. Chiefly, I assisted with the co-ordination of digital communication projects and bespoke marketing campaigns to enhance online activity, maximise reach and encourage greater engagement, liaising on content, timescales and costs. I also contributed to the creation of high quality content to support the Council's social media channels incorporating video, infographics, imagery and vlogs. I provided monthly statistical updates to the team, as well as contributing to individual reports and service plans, and offering guidance and solutions on effective communication strategies to senior managers. Show less

Editor/Author

• Mar 2015 - Jul 2020

Sales Assistant

• Nov 2016 - Dec 2016

I was part of the seasonal Christmas team responsible for assisting customers, maintaining the presentation shop floor, and managing stock levels. I was part of the seasonal Christmas team responsible for assisting customers, maintaining the presentation shop floor, and managing stock levels.

Senior Sales Associate

• Oct 2015 - Feb 2016

Curatorial Assistant

• Jul 2013 - Jan 2015

Stylist

• Oct 2013 - Dec 2013

Minster Host

• May 2013 - Oct 2013

Stylist

• Nov 2012 - Dec 2012

Warden

• Jun 2012 - Oct 2012

Warden

• Jun 2011 - Oct 2011

Bookseller

• Jul 2010 - May 2011