Jenna Golden
Founder and CEO at Golden Strategies- Claim this Profile
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Topline Score
Bio
Credentials
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WSET Level 3 Award in Wines- Pass with Merit
Wine & Spirit Education TrustAug, 2022- Oct, 2024 -
WSET Level 2 Award in Wines- Pass with Distinction
Wine & Spirit Education TrustApr, 2022- Oct, 2024 -
WSET Level 1 Award in Wines
Wine & Spirit Education TrustJan, 2022- Oct, 2024
Experience
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Golden Strategies
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United States
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Business Consulting and Services
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1 - 100 Employee
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Founder and CEO
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Feb 2018 - Present
Golden Strategies provides sales and business development strategy, as well as expertise on the Washington, DC advertising market. My expertise sits at the intersection of media, politics, revenue and technology. A sampling of current and past Golden Strategies clients include: LinkedIn, MiQ, National Academy of Television Arts & Sciences, National Association of Broadcasters, Nextdoor, Ogilvy, Recount Media, Tumblr, and VICE Media. Golden Strategies provides sales and business development strategy, as well as expertise on the Washington, DC advertising market. My expertise sits at the intersection of media, politics, revenue and technology. A sampling of current and past Golden Strategies clients include: LinkedIn, MiQ, National Academy of Television Arts & Sciences, National Association of Broadcasters, Nextdoor, Ogilvy, Recount Media, Tumblr, and VICE Media.
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Twitter
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United States
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Software Development
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700 & Above Employee
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Head of Political & Advocacy Sales / Senior Sales Manager
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Apr 2016 - Jul 2017
-Led our Washington, D.C. based sales team working with political campaigns, national trade associations, issue advocacy groups, and government entities. -Oversaw a team of 8 salespeople who were responsible for revenue generation and account management -Responsible for business planning, quota setting, and advertising revenues for the political vertical -Managed C-level relationships with key clients in the market -Acted as an external representative for Twitter in the marketplace… Show more -Led our Washington, D.C. based sales team working with political campaigns, national trade associations, issue advocacy groups, and government entities. -Oversaw a team of 8 salespeople who were responsible for revenue generation and account management -Responsible for business planning, quota setting, and advertising revenues for the political vertical -Managed C-level relationships with key clients in the market -Acted as an external representative for Twitter in the marketplace at conferences and industry events -Articulated the value proposition of Twitter as it pertains to political campaigns and advocacy entities -Communicated the needs and priorities of our team to senior leadership internally at Twitter -Worked closely with other key internal departments such as marketing and communications to help tell our story to current and potential clients -Shared learnings, best practices, and new product innovations with the press as the "on the record" voice for paid political advertising on Twitter -Helped to launch and lead Twitter's political donations product in September of 2015
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Head of Political & Advocacy Sales / Sales Manager
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Sep 2014 - Mar 2016
-Led our Washington, D.C. based sales team working with political campaigns, national trade associations, issue advocacy groups, and government entities. -Oversaw a team of 8 salespeople who are responsible for revenue generation and account management -Responsible for business planning, quota setting, and advertising revenues for the political vertical -Managed C-level relationships with key clients in the market -Acted as an external representative for Twitter in the marketplace… Show more -Led our Washington, D.C. based sales team working with political campaigns, national trade associations, issue advocacy groups, and government entities. -Oversaw a team of 8 salespeople who are responsible for revenue generation and account management -Responsible for business planning, quota setting, and advertising revenues for the political vertical -Managed C-level relationships with key clients in the market -Acted as an external representative for Twitter in the marketplace at conferences and industry events -Articulated the value proposition of Twitter as it pertains to political campaigns and advocacy entities -Communicated the needs and priorities of our team to senior leadership internally at Twitter -Worked closely with other key internal departments such as marketing and communications to help tell our story to current and potential clients -Shared learnings, best practices, and new product innovations with the press as the "on the record" voice for paid political advertising on Twitter -Helped to launch and lead Twitter's political donations product in September of 2015
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Senior Account Executive, Political & Advocacy Sales
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Feb 2012 - Sep 2014
- Responsible for selling Twitter's promoted products to the Washington, D.C. market which includes political campaigns, national trade associations, issue advocacy groups, and government entities. - Communicated best practices for advocacy organizations to maximize potential on the platform - Managed high-level relationships with advertising agencies, PR/PA firms, and clients directly - Grew current business by providing active advertisers with "best-in-class" service - Provided… Show more - Responsible for selling Twitter's promoted products to the Washington, D.C. market which includes political campaigns, national trade associations, issue advocacy groups, and government entities. - Communicated best practices for advocacy organizations to maximize potential on the platform - Managed high-level relationships with advertising agencies, PR/PA firms, and clients directly - Grew current business by providing active advertisers with "best-in-class" service - Provided strategic advice and recommendations for successful campaigns - Shared learnings and expertise by speaking on panels at industry events and conferences
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Georgetown University School of Continuing Studies
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United States
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Higher Education
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100 - 200 Employee
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Adjunct Professor
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May 2015 - May 2016
Adjunct Professor teaching Digital Communications Strategy Adjunct Professor teaching Digital Communications Strategy
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The New Republic
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Associate Publisher
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May 2010 - Feb 2012
- Responsible for overall advertising sales revenues across print, online and events businesses - Managed advertising sales department which includes two salespeople and one sales assistant - Oversaw and created media kits, sales materials and all advertising marketing - Wrote and built an annual advertising sales strategy and business plan - Managed relationships with top advertisers from Fortune 500 companies as well as top national trade associations and the publishing… Show more - Responsible for overall advertising sales revenues across print, online and events businesses - Managed advertising sales department which includes two salespeople and one sales assistant - Oversaw and created media kits, sales materials and all advertising marketing - Wrote and built an annual advertising sales strategy and business plan - Managed relationships with top advertisers from Fortune 500 companies as well as top national trade associations and the publishing sector - Grew, produced and sold custom events to advertisers looking for live opportunities - Brainstormed new potential revenue streams for advertising
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Executive Director, Advertising Sales
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Apr 2009 - May 2010
Responsible for advertising sales across print, online and events platforms. Clients range from top corporations and Fortune 500 companies to national trade associations and coalitions.
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National Journal
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United States
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Research Services
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100 - 200 Employee
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Account Director
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Jan 2006 - Apr 2009
Responsible for advertising sales across print, online and events platforms. Clients range from top corporations and Fortune 500 companies to national trade associations and coalitions.
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Marketing Associate
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May 2005 - Dec 2005
Responsible for supporting the advertising sales team. Assisted with client operations and customer service. Acted as liaison between advertising department and production department and helped to create a smooth process for advertisers.
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Education
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2001 - 2005
University of Michigan
BA, Political Science -
2005 - 2008
Georgetown University
MA, Communication, Culture & Technology
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