IRENA MCCUE
Director of Client Management at Loyalty Builders (Marketing Analytics Services)- Claim this Profile
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English Native or bilingual proficiency
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Russian Native or bilingual proficiency
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Latvian Professional working proficiency
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French Elementary proficiency
Topline Score
Bio
Ramesh Bulusu
I've been working with Irena and LoyaltyBuilders since 2012 as a client. Irena is very quick to understand our business models, our data, and the industry landscape we are in. She then combines it with her expertise in marketing analytics to provide insights and actions that drive results. I enjoy working with Irena and wish her the best.
Ali Jurta
Irena is a powerhouse of data knowledge. Customer-focused, well-versed in integrated marketing challenges, and ALWAYS available for ad-hoc help and inquiries, she is a marketer's best friend. Reliable, responsive and ready: If you are looking for strategic marketing help, Irena is your #1 choice. In more than 4 years she has NEVER let me down, despite extraordinary CRM challenges. I give her my highest recommendation.
Ramesh Bulusu
I've been working with Irena and LoyaltyBuilders since 2012 as a client. Irena is very quick to understand our business models, our data, and the industry landscape we are in. She then combines it with her expertise in marketing analytics to provide insights and actions that drive results. I enjoy working with Irena and wish her the best.
Ali Jurta
Irena is a powerhouse of data knowledge. Customer-focused, well-versed in integrated marketing challenges, and ALWAYS available for ad-hoc help and inquiries, she is a marketer's best friend. Reliable, responsive and ready: If you are looking for strategic marketing help, Irena is your #1 choice. In more than 4 years she has NEVER let me down, despite extraordinary CRM challenges. I give her my highest recommendation.
Ramesh Bulusu
I've been working with Irena and LoyaltyBuilders since 2012 as a client. Irena is very quick to understand our business models, our data, and the industry landscape we are in. She then combines it with her expertise in marketing analytics to provide insights and actions that drive results. I enjoy working with Irena and wish her the best.
Ali Jurta
Irena is a powerhouse of data knowledge. Customer-focused, well-versed in integrated marketing challenges, and ALWAYS available for ad-hoc help and inquiries, she is a marketer's best friend. Reliable, responsive and ready: If you are looking for strategic marketing help, Irena is your #1 choice. In more than 4 years she has NEVER let me down, despite extraordinary CRM challenges. I give her my highest recommendation.
Ramesh Bulusu
I've been working with Irena and LoyaltyBuilders since 2012 as a client. Irena is very quick to understand our business models, our data, and the industry landscape we are in. She then combines it with her expertise in marketing analytics to provide insights and actions that drive results. I enjoy working with Irena and wish her the best.
Ali Jurta
Irena is a powerhouse of data knowledge. Customer-focused, well-versed in integrated marketing challenges, and ALWAYS available for ad-hoc help and inquiries, she is a marketer's best friend. Reliable, responsive and ready: If you are looking for strategic marketing help, Irena is your #1 choice. In more than 4 years she has NEVER let me down, despite extraordinary CRM challenges. I give her my highest recommendation.
Credentials
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Wharton School of Buiness - Acquisitions Targeting and Evaluations
The Wharton SchoolJun, 2007- Nov, 2024 -
ESET Cyber Security Awareness Training Certificate
ESET North AmericaApr, 2022- Nov, 2024
Experience
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Loyalty Builders
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United States
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Data Infrastructure and Analytics
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1 - 100 Employee
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Director of Client Management
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Oct 2011 - Present
• Omni channel strategy for optimizing customer journey based on cutting edge data analytics that led to profitability improvements at companies like Unilever, Keurig, Duluth, New York & Co, Burlington Coat Factory, Allen Edmonds, SharkNinja, Kirkland's, Container Store, SmartPak, Speedway, Home Depot, Global Industries, Bradford, Cycle Gear, Swanson Health and others. • 19% reduction in churn and 26% reduction in cart abandonment at Unilever in Q4 2021 • Keurig individualized email… Show more • Omni channel strategy for optimizing customer journey based on cutting edge data analytics that led to profitability improvements at companies like Unilever, Keurig, Duluth, New York & Co, Burlington Coat Factory, Allen Edmonds, SharkNinja, Kirkland's, Container Store, SmartPak, Speedway, Home Depot, Global Industries, Bradford, Cycle Gear, Swanson Health and others. • 19% reduction in churn and 26% reduction in cart abandonment at Unilever in Q4 2021 • Keurig individualized email strategy, first individualized email produced over $750,000 revenue lift and was nominated by MIT Exchange for Innovative Email Marketing Award • Omni channel cross-sell plan that led to Home Depot’s 25%+ growth in targeted product categories • Individualized email marketing at Global Industrial, $35 million lift in revenue in US & Canada in six month • $5.2 million lift in Net Margin in first 14 month from customer journey improvements through advanced analytics at Kirkland's • Improvements to customer targeting at Swanson Health Products, that resulted in $2.9 million revenue lift • Lead team to develop metrics that predict customer’s near term revenue, cross-sell potential, likelihood to respond to marketing communications and offers. Show less • Omni channel strategy for optimizing customer journey based on cutting edge data analytics that led to profitability improvements at companies like Unilever, Keurig, Duluth, New York & Co, Burlington Coat Factory, Allen Edmonds, SharkNinja, Kirkland's, Container Store, SmartPak, Speedway, Home Depot, Global Industries, Bradford, Cycle Gear, Swanson Health and others. • 19% reduction in churn and 26% reduction in cart abandonment at Unilever in Q4 2021 • Keurig individualized email… Show more • Omni channel strategy for optimizing customer journey based on cutting edge data analytics that led to profitability improvements at companies like Unilever, Keurig, Duluth, New York & Co, Burlington Coat Factory, Allen Edmonds, SharkNinja, Kirkland's, Container Store, SmartPak, Speedway, Home Depot, Global Industries, Bradford, Cycle Gear, Swanson Health and others. • 19% reduction in churn and 26% reduction in cart abandonment at Unilever in Q4 2021 • Keurig individualized email strategy, first individualized email produced over $750,000 revenue lift and was nominated by MIT Exchange for Innovative Email Marketing Award • Omni channel cross-sell plan that led to Home Depot’s 25%+ growth in targeted product categories • Individualized email marketing at Global Industrial, $35 million lift in revenue in US & Canada in six month • $5.2 million lift in Net Margin in first 14 month from customer journey improvements through advanced analytics at Kirkland's • Improvements to customer targeting at Swanson Health Products, that resulted in $2.9 million revenue lift • Lead team to develop metrics that predict customer’s near term revenue, cross-sell potential, likelihood to respond to marketing communications and offers. Show less
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Irving Oil
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Canada
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Oil and Gas
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700 & Above Employee
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Director of Business Intelligence & Analytics
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May 2003 - Oct 2011
Provided analysis, presented findings and supported negotiations with Chevron; GM, Hess, Marathon Oil, Statoil that led to over $2 million increase in Gross Margin
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Marketing Analytics Manager
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Jan 2008 - Jan 2009
Evaluated acquisition targets and other business development opportunities, which led to three successful acquisitions and start of Override.com Loyalty Partnership Program
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Hewlett Packard Enterprise
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Consulting Project
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Oct 2002 - Mar 2003
Developed packaging, bundling, and pricing guidelines for new product line, presented to Hewlett-Packard executives team. Developed packaging, bundling, and pricing guidelines for new product line, presented to Hewlett-Packard executives team.
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Marketing Consulting Project
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Jan 2000 - Jan 2002
Conducted development of all elements of the marketing mix (product, packaging, price, promotion, advertising, public relations and consumer research) for men skin care product line Performed extensive research and analysis of global men skin care products markets Combined team research elements into unified marketing plan with financial forecasting feature Performed competitive research and benchmarking for US men skin care products market developed perceptual maps based on price… Show more Conducted development of all elements of the marketing mix (product, packaging, price, promotion, advertising, public relations and consumer research) for men skin care product line Performed extensive research and analysis of global men skin care products markets Combined team research elements into unified marketing plan with financial forecasting feature Performed competitive research and benchmarking for US men skin care products market developed perceptual maps based on price, masculinity level and other product attributes Show less Conducted development of all elements of the marketing mix (product, packaging, price, promotion, advertising, public relations and consumer research) for men skin care product line Performed extensive research and analysis of global men skin care products markets Combined team research elements into unified marketing plan with financial forecasting feature Performed competitive research and benchmarking for US men skin care products market developed perceptual maps based on price… Show more Conducted development of all elements of the marketing mix (product, packaging, price, promotion, advertising, public relations and consumer research) for men skin care product line Performed extensive research and analysis of global men skin care products markets Combined team research elements into unified marketing plan with financial forecasting feature Performed competitive research and benchmarking for US men skin care products market developed perceptual maps based on price, masculinity level and other product attributes Show less
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American Conference Institute
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United States
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Legal Services
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1 - 100 Employee
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Regional Coordinator and Marketing Manager
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Jan 1994 - Jan 1997
Performed industry research and financial forecasting Performed industry research and financial forecasting
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Education
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2002 - 2004
Babson College - Franklin W. Olin Graduate School of Business
MBA, Marketing, Analytics & Finance (Cum Laude) -
1990 - 1995
Latvijas Universitate
Bachelor of Science degree, Business Administration and Finance
Community
