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Loyalty Builders

Data Infrastructure and Analytics

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Loyalty Builders

Overview

Loyalty Builders AI-as-a-service for retailers delivers precise, accurate, and affordable predictive metrics for every individual customer of our client from easily sourced first party data. Standard metrics include purchase probability in various timeframes, expected spend amounts, risk of churn, lifetime value, loyalty segmentation, and purchase probabilities for each product by each customer within various timeframes. Optional services are available for campaign planning, targeting, and statistically valid measurement, where such feedback also can be used to predict customer engagement and uplift due to marketing. Refreshed regularly, Loyalty Builders metrics and summary reports bring a new level of science to loyalty segmentation and tracking, campaign targeting, personalization, product marketing, retention and intervention opportunities, and measurement. Dozens of multi-channel uses. Proven over 20 years. No new software or tech needed. No data integration projects. No PII required.

  • Burnham E. and Nancy Neal Hall

    Burnham E. and Nancy Neal Hall, Cemetery Road, Mattoon, Coles County, Illinois, United States

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