Experience

Six and Sons

• Netherlands
• Retail
• 1 - 100 Employee

• Co-founder

  • Aug 2019 - Present

  Concept store and physical platform for conscious life and style brands and entrepreneurs. A well known high-street store in the trendy Jordaan district in Amsterdam had a rebirth in late 2019 to become a dedicated store for sustainable and trendsetting brands from all over the world. Flexible business models enabling brands to tell their story. What does Six and Sons now stand for? SIX - Six degrees of separation (Six degrees of separation is the idea that all people are six, or fewer, social connections away from each other - only 6 steps away from being friends and creating a community) SONS - Save Our Nature STORY Show less


BBA INSEEC
• France
• Higher Education
• 1 - 100 Employee
• Ecopreneurship Guest Lecturer

  • 2021 - Present

Locanian
• United Kingdom
• Warehousing and Storage
• Partner at Locanian - Bijons changing to become a social platform to support local retailers

  • Jun 2020 - Present


FOMO.Store

• Sweden
• Retail

• Co-founder | CEO

  • Oct 2018 - Present

  A start-up with a vision for the future of retail. A permanent pop-up store born in Sweden, the FÖMO Store provides a unique and easy platform for brands to participate and use it as a testbed for brand activation. The concept is a physical lifestyle magazine, focusing on event-driven activations, a meeting place with a cafe and play area. FÖMO is taking the pop-up concept to a new level, where retail is provided as a service (RaaS) to select brands from around the world to showcase and showroom. The emphasis is on the changing seasons, events, marketing and entertainment which provide the uniqueness for this concept. You will be surprised! Show less



BrandSpots

• Netherlands
• Advertising Services

• CEO | Co-founder

  • Oct 2012 - Present

  BrandSpots is a full-service pop-up solution provider and flex-retail operator. We commercialise concepts in retail environments, working with concessions and creating innovative formats. A REAL ESTATE PARTNER (REP) company. BrandSpots is a full-service pop-up solution provider and flex-retail operator. We commercialise concepts in retail environments, working with concessions and creating innovative formats. A REAL ESTATE PARTNER (REP) company.



We Are Pop Up

• Netherlands
• Retail

• Co-owner | Executive Board Member

  • Apr 2016 - Present

  We Are Pop Up is an online platform that connects you directly with brands and flexible retail spaces making it easy to book a SPOT! Our mission is to be the easiest and best way in the world to rent retail space. With no paperwork, our fast, flexible and open website connects spaces directly with brands. With ShopShare, We Are Pop Up brings the sharing economy to retail and allows brands to pop-up within existing boutiques around the world. We Are Pop Up is an online platform that connects you directly with brands and flexible retail spaces making it easy to book a SPOT! Our mission is to be the easiest and best way in the world to rent retail space. With no paperwork, our fast, flexible and open website connects spaces directly with brands. With ShopShare, We Are Pop Up brings the sharing economy to retail and allows brands to pop-up within existing boutiques around the world.



RetailP

• Netherlands
• Leasing Non-residential Real Estate

• Co-owner | Chief Marketing Officer

  • Oct 2015 - Present

  Established in 2001, which aims to provide an information platform for commercial real estate professionals to provide them with a tool to aid the decision. Submit news and offers of locations to over 15k subscribers worldwide. RetailP delivers a comprehensive service, providing retail real estate professionals with a complete documentation on the real estate market in more than 14 countries and 202 cities in Europe. With European partners and its own Eastern European subsidiary, it offers accurate and up-to-date independent information. For more information visit www.retailp.com Show less



Europe Real Estate (REP)

• Netherlands
• Media Production
• 1 - 100 Employee

• Co-owner | Marketing Director

  • Aug 2011 - Present

  Advising on online, offline and social marketing strategies. Advising on online, offline and social marketing strategies.



ICYMEDIA

• Advertising Services
• 1 - 100 Employee

• Executive Board Member | Chief Marketing Officer

  • Sep 2013 - Jul 2017

  ICYMEDIA is an independent media agency specialized at bringing brands to alpine resorts by providing specialized and detailed knowledge of Europe’s top ski resorts with services including the delivery of advertising, sponsorships, experiential concepts whilst incorporating advanced technology and social media platforms. We plan and build tailor made outdoor and experiential campaigns on behalf of direct advertisers and/or media group/agencies.Results driven and getting people to take action by connecting with them in a powerful and personal way. Goal oriented to generate prime leads and ultimately awareness, experience and sales. The campaigns are monitored, optimized and the results are measure-able. Providing opportunity to reach a specific audience 'on the move'. A REAL ESTATE PARTNER (REP) company. Show less



Nova Versa

• Advertising Services

• Managing & Creative Director

  • Nov 2007 - Oct 2012

  Recruited from Australia with the task of transforming a traditional advertising agency into a Cross Media Marketing Consulting Agency. • Help build strategies focusing on customer experience and communications - For clients such as - KPN, Nissan and GVB • Advising clients on how to utilize integrated multi-channel marketing and emerging technologies to best reach their target audience • Advising corporate stakeholders and management • Business Development and client acquisition • Managing campaigns for television, radio, print, digital, mobile, digital signage, interactive and social media • Leading staff (including hiring, training, development and performance evaluation) • Maximizing the effectiveness of media and marketing strategies • Developing e-commerce strategies • Created a business case for Europe’s first digital signage and mobile Media Agency • Developed a new division specializing in Social Media and Mobile Marketing Nova Versa’s client portfolio include: Nissan, Stage Entertainment, ANWB, KPN, NVM, Rentokil, VISA, BCC, Province of South Holland and GVB. Show less



ilonak.com.au

• Visual Communications Consultant

  • Jan 2005 - Oct 2007

  A Visual Communications Specialist providing my clients with creative insights and planning to meet their marketing and communications needs. • Developed business cases and strategic planning for my client’s marketing initiatives. • Advised and worked as an Interim for Agencies, Brands and Corperations on Cross Media communication strategies. Provided creative campaign solutions with a focus on digital communication. Clients included: Pepsico, Church & Dwight, AMI, Biocel - nutraceuticals, Pharmacy Guild of Australia and Prestige Diamonds. Show less



Cerrone Jewellers

• Australia
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Jan 2004 - Dec 2004

  Luxury Goods; Jewellery Brand: Responsible for all marketing, public relations and communication programs for Cerrone (Exclusive Jewellery). In charge of incentive programs within all stores. • Devised a business case for brand management and customer loyalty programs. • Worked closely with category managers to ensure the implementation of new business tools and branding guides. With an expertise in luxury goods such as diamond jewellery and watches for the international and domestic markets. Show less



TVSN

• Australia
• Retail
• 1 - 100 Employee

• Design Suite Manager

  • May 1999 - May 2001

  Managed and produced the advertising, DM, graphics and commercials made for the cable channel. Created effective campaigns for various segments and products sold on the channel and website. Managed and produced the advertising, DM, graphics and commercials made for the cable channel. Created effective campaigns for various segments and products sold on the channel and website.