Overview

The FÖMO Store is at forefront of the changes to the retail landscape. Retail is facing challenging times and this new concept that has appeared in late 2018 offering a new shopping experience. The first flagship pop-up store is a physical lifestyle magazine centred on the concept of SHOP, PLAY and RELAX. It is a 'work in progress' to set a stage for the developments of new flexible retail models, creating and changing the face of retail, with the aim of driving change in the sector at a faster rate. “We encourage the entrepreneurial spirit in everything we do and see the brands as our partners. We are changing the business model and creating the future of retail along the way” said Ilona Taillade, CEO and co-founder, FÖMO Store. Adoption of new technologies in recent years has changed consumer behaviour and their expectations, leaving people with the desire for a different type of retail experience with bricks and mortar stores having to undergo a crucial game change in order to keep shoppers coming back for more. The boundaries between e-commerce and physical stores are becoming increasingly blurred with the ease of online shopping but what remains intact is the human desire for something tangible coupled with experiential. “To date the industry has not evolved fast enough to reflect the ever-changing dynamics of retail. We need to welcome change and understand its value in order to give customers what they want“ said Ilona Taillade. Gothenberg is the birthplace of the FÖMO Store and was voted the most social city in the world last year, therefore creating the perfect place to develop a retail platform, which is centred on community engagement and activation. The concept store is expanding into Europe to provide brands and entrepreneurs with a gateway into new markets with a simple and flexible format.