Hong Han Lai
Marketing & Partnership Manager at Enterprise Sports Group Pte Ltd (ESG)- Claim this Profile
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Bio
Gwen T., Su Yee
Hong Han and I worked alongside each other during our time in FranklinCovey Singapore. HH is a reliable, creative and efficient colleague to work with – as a Marketer, he is quick to react and support the various Client Partners’ (inclusive of myself) requests for help – in crafting marketing communications and lending a supporting hand to our clients to market internal runs. The challenge of the pandemic saw him step out of his comfort zone to lead multiple internal capability development projects when our business model had to revamp and take on a digital approach. For example, we transformed from offline to online engagements with b2b clients through webinars, made the shift of focus to digital marketing and even took on a business development project to introduce new products that would be attractive to the new age consumer. Hong Han’s ability to empathise, willingness to work with various stakeholders and grit to get internal buy in will carry him far in his career and I thoroughly enjoyed collaborating with him during my time in FranklinCovey. I’m sure he’ll be an asset to any firm moving forward.
Gwen T., Su Yee
Hong Han and I worked alongside each other during our time in FranklinCovey Singapore. HH is a reliable, creative and efficient colleague to work with – as a Marketer, he is quick to react and support the various Client Partners’ (inclusive of myself) requests for help – in crafting marketing communications and lending a supporting hand to our clients to market internal runs. The challenge of the pandemic saw him step out of his comfort zone to lead multiple internal capability development projects when our business model had to revamp and take on a digital approach. For example, we transformed from offline to online engagements with b2b clients through webinars, made the shift of focus to digital marketing and even took on a business development project to introduce new products that would be attractive to the new age consumer. Hong Han’s ability to empathise, willingness to work with various stakeholders and grit to get internal buy in will carry him far in his career and I thoroughly enjoyed collaborating with him during my time in FranklinCovey. I’m sure he’ll be an asset to any firm moving forward.
Gwen T., Su Yee
Hong Han and I worked alongside each other during our time in FranklinCovey Singapore. HH is a reliable, creative and efficient colleague to work with – as a Marketer, he is quick to react and support the various Client Partners’ (inclusive of myself) requests for help – in crafting marketing communications and lending a supporting hand to our clients to market internal runs. The challenge of the pandemic saw him step out of his comfort zone to lead multiple internal capability development projects when our business model had to revamp and take on a digital approach. For example, we transformed from offline to online engagements with b2b clients through webinars, made the shift of focus to digital marketing and even took on a business development project to introduce new products that would be attractive to the new age consumer. Hong Han’s ability to empathise, willingness to work with various stakeholders and grit to get internal buy in will carry him far in his career and I thoroughly enjoyed collaborating with him during my time in FranklinCovey. I’m sure he’ll be an asset to any firm moving forward.
Gwen T., Su Yee
Hong Han and I worked alongside each other during our time in FranklinCovey Singapore. HH is a reliable, creative and efficient colleague to work with – as a Marketer, he is quick to react and support the various Client Partners’ (inclusive of myself) requests for help – in crafting marketing communications and lending a supporting hand to our clients to market internal runs. The challenge of the pandemic saw him step out of his comfort zone to lead multiple internal capability development projects when our business model had to revamp and take on a digital approach. For example, we transformed from offline to online engagements with b2b clients through webinars, made the shift of focus to digital marketing and even took on a business development project to introduce new products that would be attractive to the new age consumer. Hong Han’s ability to empathise, willingness to work with various stakeholders and grit to get internal buy in will carry him far in his career and I thoroughly enjoyed collaborating with him during my time in FranklinCovey. I’m sure he’ll be an asset to any firm moving forward.
Credentials
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DDI Facilitator Certification Process Workshop
DDI | Development Dimensions InternationalDec, 2022- Sep, 2024 -
Project Management Essentials for the Unofficial Project Manager
FranklinCovey SingaporeJan, 2020- Sep, 2024 -
The 7 Habits of Highly Effective People Signature Edition 4.0
FranklinCovey SingaporeNov, 2019- Sep, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Jun, 2022- Sep, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Jul, 2022- Sep, 2024
Experience
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Enterprise Sports Group Pte Ltd (ESG)
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Singapore
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Advertising Services
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1 - 100 Employee
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Marketing & Partnership Manager
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Jun 2023 - Present
Working as the Marketing Ninja in ESG. I am passionate about creating and executing innovative and effective marketing campaigns that generate awareness, leads, and conversions. I lead in several areas which include marketing strategy, campaign management, content creation, data analysis, and marketing automation. I also work closely with management, vendors, business development, video production, and customer success teams to deliver company and client goals. Responsibilities • Develop and execute marketing strategies that drive awareness, leads, and conversions. • Work with cross-functional teams to create and deliver marketing campaigns that meet business goals. • Track and measure the performance of marketing campaigns to optimize results. • Create and manage marketing assets, including playbooks, templates, and workflows. • Support the development of new product concepts and pitches. • Prospect for new partnerships and drive engagement with existing partners. Show less
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DDI | Development Dimensions International
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United States
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Human Resources Services
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700 & Above Employee
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Senior Marketing Consultant
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Dec 2022 - Jun 2023
Planning & Execution - Analyse the leadership development and assessment market needs, trends in Singapore as critical inputs into the Singapore operation and marketing plan. - Working closely with the Head of Sales & Marketing to develop Singapore marketing plan in alignment with internal and external needs. - Drive implementation of marketing plan per DDI Singapore's goals, value propositions and formats to achieve desired outcomes. - Plan and manage the optimum utilization of the approved marketing budget to achieve maximum return on investments. Marketing Campaigns - Collaboration with the Sales team to design effective product marketing campaigns to achieve sales revenue targets. - Generating marketing-qualified leads from each campaign. - Analyse and report on the campaign's performance. Brand Awareness - Digital Marketing - Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. - Designs, builds, and maintains our social media presence - Plans, executes, and measures experiments and conversion tests to expand database. Show less
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FranklinCovey
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Professional Training and Coaching
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1 - 100 Employee
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Marketing Executive, Events & Leads Generation
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Nov 2019 - Nov 2022
At FranklinCovey, we transform organizations by building exceptional leaders, teams, and cultures that get results. When organizations partner with us, their people change behaviour—both individually and collectively—in ways that have a dramatic impact. Our content, based on timeless principles of human effectiveness, is designed to help people change both their mindsets and their behaviour. It is combined with a team of experts, a dynamic behaviour change platform, and key metrics that deliver exceptional results repeatedly. - Create compelling marketing campaigns and penetrate new markets. - Plan, develop and implement strategic marketing plans that result in consistent annual sales increment. - Development and delivery of the overall go-to-market plan for FranklinCovey products, including positioning, collateral and events. - Ability to manage multiple corresponding projects and cross-functional teams to deadlines. - Development of website and social media presence to increase leads traffic - Digitalized all assets during COVID-19 and executed various virtual strategies to support and expand the business despite the disruption of COVID-19. - Managed Advertising campaign creation and execution to drive brand awareness and lead generation. - Developed and delivered key marketing communications initiatives through tools such as Constant Contact, ZOHO ONE, and CANVA. Show less
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Project Coordinator
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Dec 2017 - Oct 2019
Division Communications has been in operations since 2007, founded by Douglas Khee and Dave Chiam, with a combined experience of 18 years in event/show conceptualization/ production, both locally and regionally. The lifestyle industry in Singapore is a big specialty of Division Communications with clients helming from fashion industry giants like LV, BURBERRY ,CHANEL, LOEWE to mass labels like GAP, H&M and TOPSHOP, luxury watche brands like Audemars Piguet, Breitling, Hublot to magazines like ICON, The Peak, FEMALE; involving in every aspect of the event/show execution, logistics/technical supervision, database management, inter-brands collaboration and social media interaction. Show less
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