Experience

The Policy Initiative

• Lebanon
• Think Tanks
• 1 - 100 Employee

• Director Of Communications

  • Feb 2022 - Present

  Beirut, Lebanon



Self-Employed

• Real Estate
• 1 - 100 Employee

• Strategic Communications and Media Management Consultant

  • Jan 2011 - Present

  Beirut District, Lebanon • (2020) Oman Aviation Group, Consultant Contracted to develop communication and marketing strategies for an innovation project. • (2019) Al-Akhbar Newspaper, Consultant Contracted to develop the digital presence for the newspaper. The scope of work includes team structuring, budgeting, hiring and training team members, as well as drafting and implementing editorial and digital strategies. • (2019) Q-Perspective, Associate Advocacy Consultant Developed an advocacy and… Show more • (2020) Oman Aviation Group, Consultant Contracted to develop communication and marketing strategies for an innovation project. • (2019) Al-Akhbar Newspaper, Consultant Contracted to develop the digital presence for the newspaper. The scope of work includes team structuring, budgeting, hiring and training team members, as well as drafting and implementing editorial and digital strategies. • (2019) Q-Perspective, Associate Advocacy Consultant Developed an advocacy and communication strategy for the Union of Agricultural Workers in Lebanon. Work included detailed stakeholder mapping, brand assessment and development, development of internal and external communication and publications guidelines, as well providing public relation consult to the Union Director. • (2016) Consultant, UN-ESCWA: "Palestine Communication Strategy" The strategy was developed by commission from UN-ESCWA by request of ESCWA Executive Committee during its first meeting held in Amman in June, 2015, to expand the effectiveness of disseminated statistical information that reveal the impact of Israeli violations for Human Rights and International Law. • (2011) Consultant, UN-ESCWA: International Day of Solidarity with the Palestinian People A contract commissioned by UN ESCWA's ECRI unit to formulate messaging and marketing material to commemorate the annual International Day of Solidarity with the Palestinian People whose events are held at the United Nations headquarters in New York as well other UN offices worldwide. Communication efforts revolved around advocating Palestinian Rights among member states in the face of continued military occupation of Palestinian territory; continued settlement construction and expansion; ongoing violence and incitement; and deteriorating humanitarian and economic conditions. Services included message formulation and production of official ESCWA marketing material. Show less



Al Mayadeen media network

• Lebanon
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Special Advisor to CEO for Strategic Planning and development

  • Sep 2016 - May 2019

  Beirut District, Lebanon • Served as senior communication advisor to the network’s CEO on internal and external communications. • Planned and coordinated internal efforts to develop the channel’s key internal practices and fostering cross-department collaboration to secure the unity of all externally communicated messages, including: a-Centralising editorial guideline formulation between News, Programs and On-line departments b-Developing Intranet communication interfaces to insure the correct and swift flow… Show more • Served as senior communication advisor to the network’s CEO on internal and external communications. • Planned and coordinated internal efforts to develop the channel’s key internal practices and fostering cross-department collaboration to secure the unity of all externally communicated messages, including: a-Centralising editorial guideline formulation between News, Programs and On-line departments b-Developing Intranet communication interfaces to insure the correct and swift flow of information between departments. • Acted as Editor in Chief and Executive Producer on major on-screen special coverages that require its editorial content to comply with pre-drafted and approved communication strategies. Strategy formulation and coverage execution include major election coverages of the United States 2016 Presidential Elections, Lebanon 2018 Parliamentary Elections, French and Iranian Presidential Elections 2018. • Participated as permanent member on all internal planning and coordination committees (News Planning, Programs Planning, Online Planning and External Communications Planning) • Played an active role in new product format formulation for on-screen productions (news bulletin formats, program formats, and on-line formats) • Designed and executed informative corporate presentations with external stakeholders both locally and internationally and following up with briefings and communication efforts. • Represented the netwrok in internal and external communication related planning meetings and events.

• Head of External Communication and Promotion

  • Mar 2012 - Sep 2016

  Beirut • Supervised the launch advertising campaign of Al Mayadeen News Channel. • Drafted and executed both internal and external communication strategies in accordance to the channel’s editorial guidelines, including corporate slogans as well as editorial and imagery guidelines. • Headed the promotion and creative teams within the channel and led the effort to build the channel’s image and positioning. • Drafted and led the execution of numerous high profile on-screen corporate and… Show more • Supervised the launch advertising campaign of Al Mayadeen News Channel. • Drafted and executed both internal and external communication strategies in accordance to the channel’s editorial guidelines, including corporate slogans as well as editorial and imagery guidelines. • Headed the promotion and creative teams within the channel and led the effort to build the channel’s image and positioning. • Drafted and led the execution of numerous high profile on-screen corporate and issue-based campaigns. Campaigns included rights-based campaigns on Palestine and the Palestinian people, humanitarian-based campaigns on the issues of Syrian Refugees and Syrian cultural/historical destruction as well as multiple awareness-raising campaigns on the humanitarian crisis in Yemen. • Represented Al Mayadeen Media Network in numerous high-level networking meetings and public events, acting as a delegation member in charge of aligning talks and presentations and media briefing with the channel’s strategic objectives and guidelines. • Managed advocacy and communications portfolio including video production, collateral, social media, web and on-screen content. • Set goals and supervised annual target audience research which resulted in increasing the impact of communication efforts towards shifting public opinion and widening the channel’s viewers base in conflict ridden areas across the Arab world. • Acted as the senior communication executive in a C-suite level task-force assigned to represent the network in various international media events.



Rouge Inc Advertising (2001-2008), Concept Dialogue Advice Advertising (2009-2010)

• Senior Creative Director

  • Jun 2001 - Sep 2010

  Lebanon Account Portfolio Office of the Lebanese Prime Minister - Paris 3 Conference | The Office of King Abdallah of Jordan - “Jordan First” National Pride Campaign | Lebanese- Palestinian Dialogue Committee - Nahr El Bared Camp Campaign | MP Bahia Al Harriri - April 13, 2005 Lebanese Civil War remembrance and National Unity Day | Al Jazeera News Channel | Solidere | BLOM Bank | Bank Med | SNA Insurance | BSL Bank | Libancell Lebanon | Spacetel, Yemen | Fastlink, Jordan | Lebanese Army | La Piara… Show more Account Portfolio Office of the Lebanese Prime Minister - Paris 3 Conference | The Office of King Abdallah of Jordan - “Jordan First” National Pride Campaign | Lebanese- Palestinian Dialogue Committee - Nahr El Bared Camp Campaign | MP Bahia Al Harriri - April 13, 2005 Lebanese Civil War remembrance and National Unity Day | Al Jazeera News Channel | Solidere | BLOM Bank | Bank Med | SNA Insurance | BSL Bank | Libancell Lebanon | Spacetel, Yemen | Fastlink, Jordan | Lebanese Army | La Piara | Lebanese Ministry of Tourism • Spearheading and managing content strategy for both small-scale and large-scale projects, harnessing strategy, brand positioning, compelling content • Building, leading, and reviewing work of the creative and production teams across different mediums • Collaborating with the marketing and sales departments in developing marketing plans, analysing results, and identifying opportunities • Developing internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies • Analysing brand tracking, market trends, consumer needs, and the competitive landscape • Meeting budget standards by forecasting and managing expenses • Supervising a cross-functional team of graphic designers, copywriters, photographers/videographers, and project managers in the strategic development of messages and deliverables • Prioritising work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments • Conducting brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner • Reviewing and approving art and copy developed by the team, ensuring deliverables that effectively address branding goals and challenges • Presenting final concepts, and obtain approvals for deliverables Show less