Heather Haggard
Field Marketing Manager at Quality Restaurant Group- Claim this Profile
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Experience
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Quality Restaurant Group
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United States
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Restaurants
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1 - 100 Employee
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Field Marketing Manager
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Dec 2019 - Present
Manage and oversee all aspects of Marketing for close to 200 Pizza Hut locations. Manage and oversee all aspects of Marketing for close to 200 Pizza Hut locations.
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Lewis Advertising, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Jun 2019 - Dec 2019
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ADF Companies
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United States
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Restaurants
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1 - 100 Employee
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Local Marketing Specialist
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Oct 2006 - May 2019
• Responsible for the local marketing efforts for over 150 Pizza Hut locations in Metro New York, Central Pennsylvania, Northern Virginia, DC, and Maryland.• Develop strategic marketing plans to build consumer loyalty, community relations and increase sales.• Build B2B relationships with local retailers, business, etc to increase lunch traffic, catering business and overall sales.• Develop community partnerships with colleges, school teams, sports organizations, etc.• Organize and coordinate fundraisers.• Schedule and plan special events such as grand openings, radio remotes,and team meetings to build brand perception, brand awareness, and teambuilding• Work closely with Operators to keep them up-to-date on current marketinginitiatives and assist with their marketing needs.• Create customized flyers, coupons, banners, real estate signs, andvarious other marketing elements to increase sales and profitability.• Track and analyze coupon redemption to determine which offers are mosteffective.
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Education
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Penn State University
Bachelor of Science (BS), Marketing -
Lebanon Valley College