Hagai Heshes

Head of Product Marketing at TytoCare
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Contact Information
Location
Emek Izrael Regional Council, North District, Israel, IL
Languages
  • English Native or bilingual proficiency
  • Hebrew Native or bilingual proficiency
  • Spanish Full professional proficiency

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Kevin Conley

Hagai is a very creative product manager well suited to high technology from software to hardware, infrastructure to consumer electronics. He is very detailed in his analysis of market needs and his visions of how products can meet those needs. He is passionate and eloquent in presenting those visions to upper management. He is well rounded, works well with a team, is highly responsible, very trustworthy and is a general pleasure to work with.

Linda Keegan

Hagai is one of the more optimistic open to learning people I have met in my career. Extremely smart as well as emotionally intelligent

Eran Navoth

I had the pleasure of working with Hagai when he was part of the core team that started-up Athena and I witnessed his natural transition from software development to product management and marketing. Hagai's intelligence, excellent team work, leadership, and ability to tackle any challenge will be an asset to any organization.

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Experience

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Head of Product Marketing
      • Jan 2019 - Present

      Mastering the intersection of amazing tech & services, people's health, B2B healthcare industry, and B2C families! Mastering the intersection of amazing tech & services, people's health, B2B healthcare industry, and B2C families!

    • Business, Product, Marketing Consultant
      • Aug 2014 - Present

      Helping startups and big corporations profile productize and market their products and services. Identify the target audience, crystallize value propositions, refine messages, prioritize feature sets, build marketing plans, define marketing collateral, and execute them. Helping startups and big corporations profile productize and market their products and services. Identify the target audience, crystallize value propositions, refine messages, prioritize feature sets, build marketing plans, define marketing collateral, and execute them.

    • Israel
    • Professional Training and Coaching
    • Co-Founder and Innovation Expert
      • Oct 2017 - Dec 2021

      We help startups and large organizations innovate using Design Thinking and Lean Startup methodologies We help startups and large organizations innovate using Design Thinking and Lean Startup methodologies

    • Director II, Product Marketing
      • Aug 2009 - Aug 2014

      Responsible for new innovative products in SanDisk's Retail business unit. Initiated new product ideas, got funding, defined the products, managed development, created marketing plans, devised go to market strategies, pitched products to customers, managed marketing activities, met the press. Responsible for new innovative products in SanDisk's Retail business unit. Initiated new product ideas, got funding, defined the products, managed development, created marketing plans, devised go to market strategies, pitched products to customers, managed marketing activities, met the press.

    • Director, Product Marketing
      • 2006 - 2009

      Charged with expanding our portfolio into the mobile arena. Managed roadmaps, product definition, value propositions to mobile operators and handset vendors.

    • Sr. Product Marketing Manager
      • 2003 - 2006

      Responsible for new products. Charged with helping de-commoditize the existing line of personal storage products.Ideation, product definition, business plans, managing product development and marketing the products to customers.

    • Senior Software Engineer
      • 2001 - 2003

      Led software teams developing smart card, cryptographic products. Responsible for the development of the main product in our portfolio - a software development kit. Managed the integration of our software with a leading health insurance organization. Led software teams developing smart card, cryptographic products. Responsible for the development of the main product in our portfolio - a software development kit. Managed the integration of our software with a leading health insurance organization.

    • United States
    • Software Development
    • SW Engineer
      • 1997 - 2001

      Smart cards, encryption libraries and developer kits Smart cards, encryption libraries and developer kits

Education

  • University of Pennsylvania
    Masters, Applied Positive Psychology
    2011 - 2012
  • The Academic College of Tel-Aviv, Yaffo
    BA, Computer Science
    1998 - 2001
  • LaGuardia High School of Music and Art
    Music
    1988 - 1991

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