Overview

We help startups and large organizations innovate using Design Thinking and Lean Startup methodologies Our methods embrace the core principles of Lean Startup and Design Thinking and involve making hypotheses about multiple aspects of the business - market, customers, features, channels, pricing, etc. - and cycling through learning & discovery iterations. These iterations are conducted out in the field - interviewing customers and users, creating prototypes and MVPs (Minimum Viable Products), conducting sales experiments and more - until product-market fit is validated and a scalable, repeatable business model is found.