Giana Machado

Account Executive at Red Lorry Yellow Lorry
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area, US

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Credentials

  • Learning Mailchimp
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • SEO for Social Media
    LinkedIn
    Sep, 2020
    - Nov, 2024

Experience

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Mar 2022 - Present

    • Account Coordinator
      • Aug 2021 - Mar 2022

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Coordinator
      • Mar 2021 - Aug 2021

      – Create social media content for 13 clients in the plastic surgery and medical aesthetics fields. – Manage social media platforms and respond the customer inquiries. – Draft monthly newsletters to be sent out to client's customers. – Identify, reach out to, and secure influencers for marketing campaigns.

    • Social Media Assistant
      • Sep 2020 - Mar 2021

      – Monitor Instagram insights of 12+ clients and interact with the target audience as a means to increase social media followings.– Identify and communicate with influencers for marketing campaigns.– Serve as the assistant to the entirety of the social media team – make posts for their clients, schedule content, and contribute marketing ideas. – Create social media content for various clients, being able to switch back and forth between brand boards and maintain a cohesive image for each client.

    • Freelance Marketing
      • Aug 2020 - Apr 2021

      – Create two posts a day for Instagram and Facebook.– Design marketing collateral to be handed out to potential customers and for email blasts.– Brainstorm marketing strategies to promote LPA's services and the opening of their new office. – Create two posts a day for Instagram and Facebook.– Design marketing collateral to be handed out to potential customers and for email blasts.– Brainstorm marketing strategies to promote LPA's services and the opening of their new office.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Content Writer
      • Sep 2019 - Jul 2020

      As a content writer at the tech company Nulia, I was responsible for writing stories, video scripts, and informational materials to teach customers how to use Microsoft Office Suite. • Wrote, edited, and proofread scripts and writing materials.• Researched different industries and markets as a way to tailor content.• Adapted to various writing voices and worked under tight deadlines. As a content writer at the tech company Nulia, I was responsible for writing stories, video scripts, and informational materials to teach customers how to use Microsoft Office Suite. • Wrote, edited, and proofread scripts and writing materials.• Researched different industries and markets as a way to tailor content.• Adapted to various writing voices and worked under tight deadlines.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Jan 2020 - Jun 2020

      While handling public relations efforts on behalf of the client Center For Divorce Education, I was able to increase sign ups to the nonprofit’s program by 900% in one month. • Drafted and maintained media lists in Cision to reach out to bloggers and journalists. • Created social media series in response to COVID-19 that encouraged people to stay home, while also promoting my client’s program that could be completed remotely. • Designed social media content in Canva and Adobe Photoshop.

    • United States
    • Non-profit Organizations
    • Student Public Relations Coordinator
      • Jan 2020 - Mar 2020

      Created and implemented a public relations campaign on behalf of the nonprofit 90by30 that attracted the support and cooperation of nine local businesses. • Researched potential business partners and sent out pitch emails. • Evaluated social media trends among target population to find a platform for the campaign.• Designed custom social media content for each business in Canva and Adobe Photoshop. • Contacted reporters and journalists through Cision to cover the campaign. Created and implemented a public relations campaign on behalf of the nonprofit 90by30 that attracted the support and cooperation of nine local businesses. • Researched potential business partners and sent out pitch emails. • Evaluated social media trends among target population to find a platform for the campaign.• Designed custom social media content for each business in Canva and Adobe Photoshop. • Contacted reporters and journalists through Cision to cover the campaign.

    • United States
    • Media Production
    • 1 - 100 Employee
    • Social Media Specialist
      • May 2019 - Sep 2019

      Enhanced social media presence by managing and curating content daily across six social media platforms. Utilized social media to promote events and opportunities with the nonprofit. • Used Hootsuite and Facebook Business Manager to maintain social media calendar.• Applied outreach marketing to contact potential customers and promote events.• Provided great customer service by answering questions and comments online. Enhanced social media presence by managing and curating content daily across six social media platforms. Utilized social media to promote events and opportunities with the nonprofit. • Used Hootsuite and Facebook Business Manager to maintain social media calendar.• Applied outreach marketing to contact potential customers and promote events.• Provided great customer service by answering questions and comments online.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Barista
      • Jun 2018 - Sep 2019

Education

  • University of Oregon School of Journalism and Communication
    Bachelor of Science - BS, Public Relations/Globalization, Environment, and Policy
    2016 - 2020

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