Experience

Daugherty Water for Food Global Institute at the University of Nebraska

• United States
• Higher Education
• 1 - 100 Employee

• Director of Communications and Public Relations

  • Jan 2021 - Present

• Communications Specialist

  • Sep 2018 - Apr 2021

  • Implement the Institute’s overall communications plan• Develop and execute communications campaigns for recent research, significant outcomes, or special events• Plan and produce strategic communication pieces promoting the institute’s accomplishments to key audiences including print and web-based publications; social media campaigns; video and photography• Provide comprehensive communications report to the Board of Directors• Plan, promote, and produce annual conference with more than 400 international participants and speakers• Identify, report, and write communications materials for publication in blogs, newsletters, and press releases• Track, coordinate and assemble data to measure outcomes of communications efforts and media exposure• Monitor, assess, and respond to industry news and stakeholder feedback• Develop and implement strategies for social media platforms and paid placement• Liaise with public relations and media contacts; coordinate with external communications professionals, in federal agencies, foundations and the private sector• Work closely with Directors of the Institute and other University communicators to plan and produce strategic communications Show less



Orchard Roots LLC

• Lincoln, Nebraska Area

• Co-Owner

  • Feb 2018 - Present

  We are a husband and wife team that owns and manages rental property in Lincoln, Nebraska. We provide affordable homes for renters in our community and pride ourselves on being awesome landlords, knowledgeable property managers and all-around good humans. We treat tenants fairly and with respect. Specifically, I: • Own and manage rental investment property in the Lincoln, Nebraska area • Maintain budget and financials; complete necessary legal filings; maintain tax records • Develop all branding and marketing including logo; collateral materials; photos; rental listings; and online and social media presence • Research real estate, investing and mortgage topics for best practices and new trends • Network with local real estate investors and agents through regular meet-ups • Arrange and conduct property open houses, walk-throughs and lease signings Show less



Clever Real Estate

• United States
• Real Estate
• 1 - 100 Employee

• Ghostwriter

  • Mar 2019 - Jun 2021

  I have ghostwritten more than 200 articles on various topics related to real estate, investment, and home ownership for Clever Real Estate's blog. Clever Real Estate is a nationwide referral service that helps people sell their home and save on commission. Skills include: • Simplifying complex topics related to real estate for consumption by those with limited knowledge of the subject matter • Writing weekly blog articles focused on buying, selling, or investing in real estate • Optimizing articles to appear at the top of search engine results • Formatting using HTML tags and branded style guidelines Show less



University of Nebraska-Lincoln

• United States
• Higher Education
• 700 & Above Employee

• Marketing & Promotions Coordinator - Campus Recreation

  • Jul 2013 - Sep 2018

  • Developed, organized, facilitated and evaluated overall departmental marketing and communications objectives and initiatives.• Served on the Strategic Planning Committee; driving the mission of Campus Recreation and implementing concrete strategies for growth and achievement of departmental goals.• Developed, designed or coordinated production of all promotional pieces, including brochures, posters, ads, banners, apparel, press releases, social media, digital signage, online ads, and other initiatives; coordinated with staff to update website, mobile application and e-newsletters.• Identified, reported, wrote and edited communications materials, news stories and press releases for programs, event and notable achievements.• Ensured proper use of all University branding elements, including the diversity statement, logo and voice; conducted yearly trainings for staff and updates annual brand book.• Worked with program managers to determine key areas of growth or improvement and develop appropriate strategies, tactics and budgets to fulfill goals.• Co-developed and promoted an annual event to empower females to strength train; since its inception in 2014 the event has drawn 350+ attendees and resulted in a visible increase in weight room use by females.• Supervised Marketing & Promotions Graduate Assistant and Social Media & Video Interns; interviewed, hired and trained replacements on an ongoing basis; reported payroll; conducted staff meetings Show less

• Graduate Assistant for Marketing and Promotion - Campus Rec Centers

  • Jul 2011 - Jul 2013

  • Provided support to the Assistant Director of Marketing and Development and the Associate Director for External Relations in promoting UNL Campus Recreation in all aspects including signage, promotions, media, public and community relations, sponsorship fulfillment, marketing collateral and strategy.• Developed cohesive marketing campaigns for programs and events, create a bi-annual Campus Recreation guide and manage public relations and social media efforts. Tasks also include event production, photography of events, writing press releases and ongoing administrative support.• Recruited, trained, supervised and evaluated Social Media Student Intern.• Updated and maintained GET REC’d event website and collaborated with Information Technology department in updating Campus Recreation website. Assisted in maintaining, strategizing and tracking social media presence while increasing followers through creative content and engagement. Show less



Pinnacle Bank Arena

• United States
• Entertainment Providers
• 1 - 100 Employee

• Server

  • Jul 2013 - Mar 2016

  Served beverages at Pinnacle Bank Arena events and concerts. Served beverages at Pinnacle Bank Arena events and concerts.



Nebraska Community Blood Bank

• Hospitals and Health Care
• 1 - 100 Employee

• Marketing/Communications Specialist

  • Sep 2010 - Aug 2011

  • Provided assistance to the Marketing Director in developing and implementing marketing campaigns, conceptualizing events and promotions, designing marketing collateral and developing campaign budgets. Tasks also included event production, media and community relations and ongoing administrative support. • Increased organization awareness through special promotions, community partnerships and advertising. • Updated and maintained website, and designed ads, posters and other promotional material to recruit new blood donors and retain current donors. • Researched local statistics of blood donors and developed retention programs to increase the number of blood donations per year. Worked with other members of the Marketing department to meet deadlines and fully implemented new programs throughout the organization. • Maintained social media presence and increased followers through contests and engagement. Show less



GOLincolnGO

• Lincoln, NE

• Events Coordinator

  • Mar 2008 - Jul 2010

  • Provided assistance to the Executive Director in producing and executing events. Primary areas of responsibility included volunteer management and recruitment, event production and logistics, community information, collateral development and ongoing administrative support. • Updated and maintained websites, designed ads, posters and other promotional material for monthly and annual events. Coordinated event advertising and branding, including design and copy. • Worked with committee members and Executive Director to produce events. Organized and maintained files for event resources, including vendor information and recruitment for products and services. • Maintained records regarding all details for each event. Served as project manager for each event, coordinating event logistics, tracking details, and meeting deadlines in accordance with event timelines. • Attended and provided support for all events. Worked closely with hundreds of volunteers and members of various committees. Show less



Joel Sartore Photography

• Events Services
• 1 - 100 Employee

• Studio Assistant

  • Jun 2006 - Feb 2008

  Employed with National Geographic photographer Joel Sartore. Color corrected & adjusted levels on photographs for both print and web use. Sent photographs to National Geographic and other photography companies and magazines. Reviewed, categorized, maintained, and edited hundreds of photographs for assignment and stock purposes. Created captions, edited, color corrected, and submited stock photographs to National Geographic and Getty Images sites. Created digital delivery memos (custom web pages) of photographs for clients using Dreamweaver. Sent high-resolution photos and directions for orders obtained from various magazines and businesses. Printed photos to fulfill orders. Performed general office duties such as training new employees, relaying and taking information from customers via telephone, fax and email, filing slides and filling orders for books, DVDs and brochures using Fed Ex, UPS and Pay Pal. Show less