Federica Laino

Teacher at INCO
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Contact Information
us****@****om
(386) 825-5501
Location
Italy, IT
Languages
  • Italian Native or bilingual proficiency
  • English Professional working proficiency
  • Spanish Limited working proficiency
  • French Elementary proficiency
  • Romanian Elementary proficiency

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Lucia Adamo

Federica è una professionista creativa, solare e curiosa. Dotata di una sensibilità rara, che le ha consentito di sposare con entusiasmo la causa della Fondazione, si è dimostrata abile nel tradurre efficacemente in idee e soluzioni gli input via via affidati.

Riccardo Guggiola

Federica is a talented professional. She has a very positive attitude and she works with ethic. She is also a great freehand designer, she realized for me an authentic masterpiece that I have hanged in my office. I highly reccomend Federica for her distinguished creativity.

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Credentials

  • Meditation Teacher Training (100H)
    Sarvaguna Yoga
    Dec, 2022
    - Nov, 2024
  • Between body and emotions. Affective Neuroscience and Embodiment
    Somatic Competence Yoga
    Jun, 2022
    - Nov, 2024
  • Yin Yoga (50H)
    OvunqueYoga
    Jun, 2022
    - Nov, 2024
  • Yoga Nidra I
    OvunqueYoga
    Nov, 2021
    - Nov, 2024
  • Yoga for Kids with Special Needs
    OvunqueYoga
    Nov, 2021
    - Nov, 2024
  • Yin Yoga (10H)
    Movimento Controvento
    Oct, 2021
    - Nov, 2024
  • Yoga Instructor Certification - Level I (250 H)
    Yoga Alliance
    Jun, 2019
    - Nov, 2024
  • Yoga as natural medicine
    Samadhi Firenze
    Apr, 2019
    - Nov, 2024
  • Social Marketing Certification
    Hootsuite
    Dec, 2016
    - Nov, 2024
  • Meditation Teacher Training (Active meditation and Yoga Nidra)
    Yoga Essence Rishikesh
    May, 2023
    - Nov, 2024
  • IELTS
    British Council
    Apr, 2017
    - Nov, 2024

Experience

  • INCO
    • France
    • Environmental Services
    • 100 - 200 Employee
    • Teacher
      • Jul 2023 - Present

      Teaching Communication and Digital Strategy at Social Tides, the incubator and accelerator program powered by INCO and funded by Google.org on a mission to support change makers to strengthen their impact-driven capabilities and scale their social impact idea or enterprise. Teaching Communication and Digital Strategy at Social Tides, the incubator and accelerator program powered by INCO and funded by Google.org on a mission to support change makers to strengthen their impact-driven capabilities and scale their social impact idea or enterprise.

  • Autonomo
    • Travelling around South Est Asia
    • Meditation Instructor | Researcher
      • Mar 2022 - Present

      Currently working on a research to study the connection between ADHD and Eating Disorders, and how Meditation and Yoga Nidra can help in reducing the symptomes and breaking the cycle. Currently working on a research to study the connection between ADHD and Eating Disorders, and how Meditation and Yoga Nidra can help in reducing the symptomes and breaking the cycle.

  • Freelance
    • Content Designer & Communication Consultant
      • Oct 2020 - Present

      Some clients and the activities overseen and coordinated: 𝗪𝗼𝗿𝘁𝗵 𝗪𝗲𝗮𝗿𝗶𝗻𝗴 (e-commerce for no-profit organizations, producing sutainable and on-demand merchandising. Its key product are vegan t-shirts): - Digital Marketing: strategy, editorial plan and content creation for social media, blog, advertising and landing pages, - Email Marketing: strategy, editorial plan and content creation for DEM and newsletter, - creative Accounting: dealing relationships with NGOs and partners. - Launch of the new website: Content Strategy, Copywriting and UX writing. 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗧𝗲𝗮𝗺: innovative start-up specialized in the acquisition of new leads (donors) through Online Marketing activities (DEM, landing pages, advertising) and Telemarketing. 𝗔𝗜𝗦𝗠 (𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗦𝗰𝗹𝗲𝗿𝗼𝘀𝗶𝘀 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻) - creative concept development, - content creation for landing pages, social media advertising and DEM, driven by leads acquisition and nurturing goals. Show less

  • Freelance
    • Worldwilde
    • Artist
      • Jan 2014 - Present

      Illustrations and comics for different purposes, for individuals as well as companies. Some of my clients: - BRF Foundation - EazyCity - In2ito Marketing - SaidiSEO Illustrations and comics for different purposes, for individuals as well as companies. Some of my clients: - BRF Foundation - EazyCity - In2ito Marketing - SaidiSEO

  • Worth Wearing
    • Italy
    • Retail
    • 1 - 100 Employee
    • Digital Marketing & Content Specialist
      • May 2021 - Jan 2022

      - Content Marketing: web (social, blog, newsletter) e advertising (Facebook) - Email marketing - Account Management Worth Wearing is a free e-commerce for non profit organizations. Causes promoted come from different areas, from human rights to the defence of the environment. This is why content has to be "chameleonic", reflecting values and mission of each organization promoted, while mainteining consistency in the tone of voice of the brand. - Content Marketing: web (social, blog, newsletter) e advertising (Facebook) - Email marketing - Account Management Worth Wearing is a free e-commerce for non profit organizations. Causes promoted come from different areas, from human rights to the defence of the environment. This is why content has to be "chameleonic", reflecting values and mission of each organization promoted, while mainteining consistency in the tone of voice of the brand.

  • Fondazione Lene Thun Onlus
    • Italy
    • Individual and Family Services
    • 1 - 100 Employee
    • Marketing and Communication Manager
      • Jan 2019 - Sep 2020

      - Management and planning of the digital marketing, fundraising and communication strategy via the overall Foundation channels (Social Media, Website, Mailing, Blog, Press) and the THUN company ones (web, in-store, CSR)- Coordination of external partners and providers (creative and web agencies for communication and fundraising campaigns, SEO and adv strategy)- Budgeting- Coordination and management of special projects (video, TV and radio spot, website, influencer)- Editing, graphic design, shooting, interviews, translation and writing, presentation design- Main tools: Kentico (CSM), MyDonor, PHP list, Ps, InD, Facebook BM, Google Analytics, Hootsuite) Show less

    • Marketing Assistant
      • Mar 2018 - Jan 2019

      - Management and planning of the digital marketing, fundraising and communication strategy via the overall Foundation channels (Social Media, Website, Mailing, Blog, Press) and the THUN company ones (web, in-store, CSR)- In-store visual strategy, according with THUN, for the space dedicated to the Foundation inside its shops- Editing, graphic design, shooting, interviews, translation and writing, presentation design- Main tools: Kentico (CSM), MyDonor, PHP list, Ps, InD, Facebook BM, Google Analytics, Hootsuite)- Coordination of special projects, like: "Digital transformation" with @Hyphen Italia https://www.fondazionelenethun.org/it-it/blog/2018/profit-4-non-profit Restyling of the website, with @Elogic Spot TV, with @Heritage Lab SMS fundraising campaign Motion Graphic video story, with @AstrofaroTV National and local fundraising events- Budgeting Show less

  • SaidiSEO
    • Italy
    • Information Technology & Services
    • 1 - 100 Employee
    • Cartoonist
      • Oct 2017 - Mar 2018

      Comic strips on different Marketing trending topics for ferdinandodagostino.com You can also find all the comics on my channels: Website: https://federicalaino.wixsite.com/federicalaino/saidiseostories Instagram: https://www.instagram.com/federicalaino/ Facebook: https://www.facebook.com/FedericaLainoIllustration/ Pinterest: https://it.pinterest.com/federicalaino/comics/ Comic strips on different Marketing trending topics for ferdinandodagostino.com You can also find all the comics on my channels: Website: https://federicalaino.wixsite.com/federicalaino/saidiseostories Instagram: https://www.instagram.com/federicalaino/ Facebook: https://www.facebook.com/FedericaLainoIllustration/ Pinterest: https://it.pinterest.com/federicalaino/comics/

  • EazyCity
    • Ireland
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing Assistant
      • Jul 2016 - Mar 2018

      - Content management and planning for Social Media (Facebook, Instagram, Twitter, Google+, YouTube), blog and website, together with Google AdWords campaigns - Translation and SEO writing (Italian and English) - Coordination of external partners (bloggers and influencers) - Coordination and management of special projects (video, interviews, events) - Main tools: WordPress (CSM), MailChimp, Ps, InD, Hootsuite, Facebook Ads, Google Analytics, Google AdWords - Content management and planning for Social Media (Facebook, Instagram, Twitter, Google+, YouTube), blog and website, together with Google AdWords campaigns - Translation and SEO writing (Italian and English) - Coordination of external partners (bloggers and influencers) - Coordination and management of special projects (video, interviews, events) - Main tools: WordPress (CSM), MailChimp, Ps, InD, Hootsuite, Facebook Ads, Google Analytics, Google AdWords

  • Iperdesign
    • United States
    • Design Services
    • 1 - 100 Employee
    • Account Manager
      • Nov 2017 - Dec 2017

      Account management on different projects, mainly about rebranding, restyling of the website and social media strategy Account management on different projects, mainly about rebranding, restyling of the website and social media strategy

  • Amazon
    • United States
    • Software Development
    • 700 & Above Employee
    • Seller Support Associate
      • Mar 2016 - Jun 2016

      - Account management, strategic and technical support for Amazon Sellers Marketplaces: UK, Italy and Spain - Account management, strategic and technical support for Amazon Sellers Marketplaces: UK, Italy and Spain

  • Havas Media Network
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Digital Media Planner
      • Jun 2013 - Aug 2015

      - Planning and execution of the digital media plan - Coordination of partners and providers involved in the cross-channel media plan (incl. Search, Social Media, RTB, creative agencies and publishers) - Account management on direct clients and publishers (on a national and international level) - Data analysis and reporting - Main tools: Google DoubleClick, Google Trends, and proprietary tools Main clients: Philips, Accor, Ubisoft, CheBanca! - Planning and execution of the digital media plan - Coordination of partners and providers involved in the cross-channel media plan (incl. Search, Social Media, RTB, creative agencies and publishers) - Account management on direct clients and publishers (on a national and international level) - Data analysis and reporting - Main tools: Google DoubleClick, Google Trends, and proprietary tools Main clients: Philips, Accor, Ubisoft, CheBanca!

Education

  • Sarvaguna Yoga and Healing School - India
    Meditation Teacher Training, Meditation
    2022 - 2022
  • Integrative Psychosomatic Institute
    Between body and feelings. Affective Neuroscience for the embodiment, Yoga and Affective Neuroscience
    2022 - 2022
  • Digital Coach
    Digital Marketing Specialist, Digital Specialist
    2021 - 2021
  • Ovunque Yoga
    Yin Yoga
    2022 - 2022
  • Ovunque Yoga
    Yoga for Kids with special education needs, Yoga Teaching
    2021 - 2021
  • Ovunque Yoga
    Yoga Nidra
    2021 - 2021
  • Scuola Comics Brescia
    Comics, Comics
    2021 - 2021
  • Demetra Formazione
    Strategies, marketing and communication for the development of paths. Project of cultural routes., Marketing
    2021 - 2021
  • Yoga Bolzano
    Yoga Teacher, Yoga Teacher Training/Yoga Therapy
    2018 - 2019
  • Università degli Studi di Pavia
    Bachelor's degree, Communication, Innovation and Multimedia (CIM)
    2008 - 2012
  • St. John's Central College, Cork
    Graphic Design
    2017 - 2017
  • Accademia di Comunicazione
    Accademia di Comunicazione, Marketing and Business Communication
    2012 - 2013
  • Universidad de Granada
    Exchange Student Program, LLP Erasmus Program - Law Faculty
    2011 - 2011
  • I.T.C.T. A. Bordoni
    High school Diploma, Technical Institute for Tourism
    2003 - 2008
  • Full Time Purpose
    Conscious Business Accelerator, Conscious Business
    2023 - 2023

Community

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