Experience

Inbound Consultant

• United States
• Advertising Services
• 1 - 100 Employee

• Principal Owner

  • Jan 2020 - Present

  As a Fractional CMO and Inbound Marketing Consultant, I offer my expertise and guidance to a wide range of clients. This includes global B2B and B2B2C software and technology startups and enterprises, as well as PE-backed multi-location healthcare enterprises. Whether collaborating with their in-house teams or trusted marketing agencies, I offer valuable insights and strategic support to drive marketing success. I specialize in: + Attribution modeling: I implement effective… Show more As a Fractional CMO and Inbound Marketing Consultant, I offer my expertise and guidance to a wide range of clients. This includes global B2B and B2B2C software and technology startups and enterprises, as well as PE-backed multi-location healthcare enterprises. Whether collaborating with their in-house teams or trusted marketing agencies, I offer valuable insights and strategic support to drive marketing success. I specialize in: + Attribution modeling: I implement effective models to track the impact of marketing efforts, make data-driven decisions, and allocate resources efficiently. + MarTech architecture: I design and optimize marketing technology infrastructure for streamlined operations and improved performance. + Marketing strategy, budget, & appropriation: I develop omnichannel marketing strategies and roadmaps, manage budgets, and allocate resources to achieve marketing goals. + Content leadership, editorial strategy, SEO, SEM, & PPC: I provide guidance and execution in content creation, editorial strategies, search engine optimization (SEO), search engine marketing (SEM), and pay-per-click (PPC) campaigns. + Brand development, messaging, and PR: I help create market-resonant brands and oversee public relations efforts to cultivate an active and positive brand image. + Agency vetting & management: I help organizations find, select, and manage marketing agencies, as well as third-party marketing vendors and contractors. My goal is to ensure effective collaboration, drive successful outcomes, and foster productive partnerships. + Data insights, KPI tracking, & reporting: I delve into data analysis to extract valuable insights, track key performance indicators (KPIs), and deliver comprehensive reports that serve as vital inputs for informed decision-making processes. Show less



Arinex Live

• Australia
• Events Services
• 1 - 100 Employee

• Head Of Marketing

  • Apr 2022 - Dec 2022

  As the former Head of Marketing at Joyn, an engagement and event services technology platform for associations serving the US & APAC markets, I held a key leadership role in shaping the company's global marketing strategy and reported directly to the CEO. In this role, I implemented a 360-degree marketing strategy encompassing digital and social media advertising. As a result of this initiative, we experienced an impressive 15X growth in lead volume from the US and APAC markets. It not… Show more As the former Head of Marketing at Joyn, an engagement and event services technology platform for associations serving the US & APAC markets, I held a key leadership role in shaping the company's global marketing strategy and reported directly to the CEO. In this role, I implemented a 360-degree marketing strategy encompassing digital and social media advertising. As a result of this initiative, we experienced an impressive 15X growth in lead volume from the US and APAC markets. It not only drove demand and fostered brand affinity but also helped us achieve our growth and retention goals while enhancing our brand influence. Building high-impact cross-functional teams was a crucial aspect of my role. I provided senior leadership and mentorship, ensuring collaboration and alignment toward achieving our marketing objectives on a global scale. I actively partnered with the Product Development and Research & Development teams to drive innovation and launch new product concepts and product features. This involved overseeing strategy, budgeting, positioning, ingredient storytelling, and executing go-to-market (GTM) campaigns. By working closely with these teams, we positioned Joyn as a leading provider of innovative solutions in the industry. In addition to digital initiatives, I also led various types of events, including in-person, virtual, hybrid, and simu-live events, in both the US and APAC regions. These events played a crucial role in generating leads, nurturing existing client and partner relationships, and establishing Joyn as a thought leader in the industry. Show less



6Connex

• United States
• Software Development
• 1 - 100 Employee

• Director of Marketing

  • Mar 2021 - Apr 2022

  6Connex is a fully-remote PE-backed B2B Event-Tech and Experiential Marketing SaaS company. During my tenure as the Director of Marketing at 6Connex, I strategized and managed various marketing initiatives, including branding, paid campaigns, organic campaigns, media outreach and PR, sales outreach, reputation management, and thought-leadership initiatives. As a result, we experienced a remarkable 235% growth in lead volume, with a 30% sales qualification rate and an impressive 60%+ average… Show more 6Connex is a fully-remote PE-backed B2B Event-Tech and Experiential Marketing SaaS company. During my tenure as the Director of Marketing at 6Connex, I strategized and managed various marketing initiatives, including branding, paid campaigns, organic campaigns, media outreach and PR, sales outreach, reputation management, and thought-leadership initiatives. As a result, we experienced a remarkable 235% growth in lead volume, with a 30% sales qualification rate and an impressive 60%+ average monthly marketing attributed closed/won new business MRR across multiple regions, including NA, LATAM, EMEA, APAC, and ANZ. One of my notable achievements was successfully integrating a newly acquired global business into our existing operations and re-establishing a robust messaging and positioning framework. This allowed us to expand our reach within vertical markets and effectively target new audiences. In my role, I managed, hired, mentored, and led a global team consisting of high-performing individuals from inbound marketing, marketing operations, analytics, graphics, and web teams. This diverse team, comprising both in-house and agency resources, played a crucial role in driving our marketing success. To streamline internal and external marketing efforts, I implemented roadmaps, organizational tools, project management processes, and communication templates. These initiatives improved productivity, enhanced goal tracking, and reduced friction within the team, leading to more efficient and effective marketing operations. Additionally, I collaborated with the Sales and Product teams to develop a Partner Marketing Program and a Partner Certification Course. These initiatives successfully engaged and educated our partner community, including referrals, resellers, and integrations, strengthening our partnerships and contributing to our overall growth. Show less



HarvestPort

• United States
• Farming

• Marketing Director

  • Nov 2018 - Mar 2021

  Houston, Texas Area HarvestPort is a California-based Ag Tech startup aimed at enabling commercial farmers to shift towards best practices and better crop inputs by bringing vetted innovative technologies to the forefront and helping them pre-plan seasonal demand to be able to cut costs and consider alternative options. During my tenure as the Marketing Director at HarvestPort, I played a crucial role in establishing a strong interlock between marketing, sales, and product teams, leading to higher… Show more HarvestPort is a California-based Ag Tech startup aimed at enabling commercial farmers to shift towards best practices and better crop inputs by bringing vetted innovative technologies to the forefront and helping them pre-plan seasonal demand to be able to cut costs and consider alternative options. During my tenure as the Marketing Director at HarvestPort, I played a crucial role in establishing a strong interlock between marketing, sales, and product teams, leading to higher conversion rates and overall revenue growth. By fostering collaboration and alignment, we were able to optimize our efforts and drive business success. I conceptualized and executed strategic immersive marketing initiatives encompassing advertising, public relations, digital marketing, and events. These initiatives consistently delivered an average return on investment (ROI) of 45%, showcasing the effectiveness of our marketing strategies and driving positive outcomes for the company. Recognizing the potential for growth, I successfully created a new revenue channel through partner initiatives. By forging strategic partnerships, we expanded our reach, enhanced our offerings, and generated additional revenue streams for HarvestPort. In addition, I took the lead in revamping our website, overseeing the migration to a new content management system (CMS), and implementing a customer relationship management (CRM) system. These technological advancements enabled us to leverage marketing automation, benchmarking, and funnel marketing strategies, while ensuring seamless handoffs from lead to prospect, resulting in improved efficiency and enhanced lead nurturing. Show less



Sigga Technologies

• United States
• Software Development
• 100 - 200 Employee

• Head of Marketing, USA

  • Dec 2017 - Dec 2018

  Houston, Texas Area During my time at Sigga, a leading global provider of SAP technologies based in Brazil, I played a pivotal role in expanding the company's global reach and success. Here are my notable contributions: + Strategized, spearheaded, and implemented marketing efforts across Sigga's North American, APAC, and EMEA-based markets. Working closely with Sigga's EVP and VP of Sales, I led marketing initiatives that drove growth and increased global market penetration. + Effectively appropriated… Show more During my time at Sigga, a leading global provider of SAP technologies based in Brazil, I played a pivotal role in expanding the company's global reach and success. Here are my notable contributions: + Strategized, spearheaded, and implemented marketing efforts across Sigga's North American, APAC, and EMEA-based markets. Working closely with Sigga's EVP and VP of Sales, I led marketing initiatives that drove growth and increased global market penetration. + Effectively appropriated and managed a $1M corporate marketing budget, ensuring optimal allocation across multinational market segments. I also led a global marketing team, providing guidance and support to achieve strategic objectives. + Supported stakeholders by providing investor updates. I also facilitated buy-in initiatives through quarterly ROI reporting and by demonstrating the value and impact of marketing activities. + Collaborated closely with the CEO, EVP, and the global team to develop and execute a comprehensive GTM strategy for US and Europe. By aligning our efforts, we successfully entered new markets and expanded our customer base. + Led the website revamp initiative from wireframe to launch, enhancing UX and implementing marketing and sales automation. These efforts resulted in a remarkable 12x increase in organic leads within just two quarters and a significant boost in conversion rates from 0% to 25%. + Reinvigorated the global brand identity to cater primarily to the US-European market and successfully increased brand recognition and awareness through strategic PR initiatives and active leadership in industry events. + Developed compelling content for every stage of the marketing funnel to generate leads and position company leaders as industry thought leaders. + Increased trade show foot traffic, brand awareness, and event ROI by executing pre- and post-show campaigns and refreshing collaterals and branded assets. These efforts maximized Sigga's presence and impact at key industry events. Show less



Adhere

• United States
• Advertising Services
• 1 - 100 Employee

• B2B Marketing Manager

  • May 2013 - Dec 2017

  Houston, Texas As the former B2B Marketing Manager at Adhere Creative, I crafted and implemented data-driven integrated marketing strategies from the ground up. I marketed to marketers, leveraging my proven track record of success, and spearheaded innovative digital marketing strategies that resulted in increased brand equity, improved ROI, and significant revenue growth year after year. I worked with a team of specialized marketers, collaborated closely with partners, vendors, and clients, and managed… Show more As the former B2B Marketing Manager at Adhere Creative, I crafted and implemented data-driven integrated marketing strategies from the ground up. I marketed to marketers, leveraging my proven track record of success, and spearheaded innovative digital marketing strategies that resulted in increased brand equity, improved ROI, and significant revenue growth year after year. I worked with a team of specialized marketers, collaborated closely with partners, vendors, and clients, and managed omnichannel projects that involved both in-house and outsourced teams. My expertise included directing complete website overhauls, from wireframe to launch, and implementing Growth-Driven Design methodologies for continuous website improvement. I also utilized my skills in SEO, SEM, CRO, PPC management, Lead Nurturing campaigns, Sales Enablement, Social Media campaigns, as well as leading rebranding and full-scale brand development initiatives. In addition to strategic planning, I took on the responsibility of strategizing, writing, and developing Thought Leadership content pieces with autonomy. I crafted lead-generating workshops, ebooks, webinars, brand development campaigns, branded assets, client-delight campaigns, as well as internal communication pieces, proposals, press releases, and media pitches for B2B entities. Throughout my tenure, I played a role in shaping the agency's process templates and guiding the marketing trajectory in collaboration with the agency's Director of Marketing. I utilized multiple marketing and sales platforms, including HubSpot, Google Analytics, Google Paid Search Advertising, Google Tag Manager, HubSpot CRM, and Salesforce, on a daily basis to drive successful outcomes. Show less



Business 2 Community

• Book and Periodical Publishing
• 1 - 100 Employee

• Contributing Writer

  • Jul 2013 - Dec 2016

  United States As a contributing writer for Business2Community, I regularly shared my insights and expertise about inbound marketing, content marketing, trade show strategies, social media, and SEO.



Freelance translator and foreign language tutor

• Part-time Private Language Tutor

  • Mar 2008 - May 2013

  Houston, Tx As a freelancer, I provided private language tutoring and translation services. This entailed designing personalized language acquisition lesson plans (speech and script) to help outbound professionals learn Beginner to Intermediate Arabic and Korean. Additionally, I also provided supplemental ESL learning assistance to foreign individuals.



The Fuse Agency, LLC

• Director, PR & Communications

  • Jan 2011 - Dec 2012

  Houston, Tx As the Director of PR and Communications, I have prepared effective omnichannel public relations campaigns as well as media relations strategies, with detailed time and dollar budget appropriation and an emphasis on reasonable utilization of resources. I was also responsible for developing and implementing national product launch campaign, partner proposals, as well as proactive and reactive pitches. I have coordinated publicity events, product launches, and fundraisers, as well as… Show more As the Director of PR and Communications, I have prepared effective omnichannel public relations campaigns as well as media relations strategies, with detailed time and dollar budget appropriation and an emphasis on reasonable utilization of resources. I was also responsible for developing and implementing national product launch campaign, partner proposals, as well as proactive and reactive pitches. I have coordinated publicity events, product launches, and fundraisers, as well as liaised with clients and third-party vendors to strengthen the rapport. Show less



Harvard National Model United Nations - UST Chapter

• Secretary-General (President)

  • Sep 2011 - May 2012

  Houston, Texas Area As the Secretary General of University of St. Thomas' Harvard National Model United Nations Chapter, I led a group of delegates to compete in an International Intercollegiate United Nations simulation tournament, hosted by Harvard University. In this role, I have organized and facilitated fundraising events, meetings, socials, and training sessions. I have devised and implemented team strategy concerning current international affairs, relevant foreign policy, and diplomacy. I have also… Show more As the Secretary General of University of St. Thomas' Harvard National Model United Nations Chapter, I led a group of delegates to compete in an International Intercollegiate United Nations simulation tournament, hosted by Harvard University. In this role, I have organized and facilitated fundraising events, meetings, socials, and training sessions. I have devised and implemented team strategy concerning current international affairs, relevant foreign policy, and diplomacy. I have also strategized, written, and revised position papers and policy papers. Show less



International Studies Society - The Center for International Studies, UST

• Coordinator, Public Relations & Communications

  • Jan 2010 - May 2011

  Houston, Tx In this role, I have significantly increased active student participation through coordinating, facilitating, and promoting, department campaigns, social soirees, lectures, and other engagements. Additionally, I generated revenue by creating a series of original and effective fundraisers. My responsibilities include coordinating, developing, and enhancing the department's annual International Festival. I've also created publicity and event advertisements using social media and other… Show more In this role, I have significantly increased active student participation through coordinating, facilitating, and promoting, department campaigns, social soirees, lectures, and other engagements. Additionally, I generated revenue by creating a series of original and effective fundraisers. My responsibilities include coordinating, developing, and enhancing the department's annual International Festival. I've also created publicity and event advertisements using social media and other forms of media (flyers, press releases, newsletters, etc.). Show less



Model United Nations, UST Delegation

• Under Secretary-General of Public Relations

  • Jan 2010 - May 2011

  Houston, Texas In this role, I have increased club revenue through coordinating and facilitating a series of effective and creative fundraising projects. I planned and implemented networking and recruiting events, as well as authored email correspondences, meeting agendas, newsletters, flyers, and other club promotions.



Kaneyama, LLP

• Associate Manager

  • Mar 2008 - Dec 2009

  Houston, Tx As Kaneyama's Associate Manager, I designed creative multimedia marketing materials such as flyers, website features, and menu leaflets. I have also coordinated reservations, weekly specials, in-house events, and catering events. My day to day responsibilities included organizing shift schedules, closing and posting daily account receivables, managing petty cash, and solving ledger discrepancies using basic accounting protocols. I was also responsible for training new employees.