I know, I know… the world doesn’t need another consultant. But your competitors are beating you. They rank higher in search for what you do. They crank out content: blog articles, videos, research papers, webinars, even a podcast now. You’ve hired an in-house marketer, maybe even a small marketing team but they failed to perform to your expectations. It was more than what your organization was able to achieve before, but you struggled to justify their salaries. Where’s the proof? The ROI? You’ve hired an agency… or a few at this point. One built your current website and it went over budget, took longer than expected, and left you with less than desirable results. Worse, you don’t know what the results are or what to expect. The content is weak and doesn’t resemble the quality of your brand, your products/services, your people. Your sales team is finding it more difficult to generate leads. They want updated collateral. They need something that stands out, something to get a foot in the door, to help close, to help their prospect sell your products internally to other key stakeholders. You started researching what to do next. You hear about video (that’s expensive), creating tons of free content, developing case studies, adding chat to your website… your head is about to explode. You want someone to figure it out already so you can concentrate on the business. What you need is a marketing strategist. Someone who can align your business goals with marketing and sales strategies. Someone who can take a budget, create a timeline, a plan, realistic goals, and execute on it leaving your business set up for future, repeatable success. Small, quick wins while building for the long-term. It’s not going to be easy. And it will mean pushing your business beyond its comfort zone to achieve better positioning than what you have today. If this sounds like something you need for your organization, let’s chat. I’m taking on an extremely limited number of clients. Contact: Matt Lee, matt@inboundconsultant.com
