Esra has been driving our brand strategy formation with great imagination, care and ultimate success from hepsipay brand essence definition to the brand house guidelines and market launch planning and execution in 2022 (for platform services) and 2023 (off-platform brand communications program). We brought her in for her abilities to work across several teams with seemingly different/disconnected agendas and bring them all together around a common purpose and execution plan for brand launch. Esra did that with elegance and yet with a persistent sense-of-urgency, instilling both excitement and result delivery focus in everyone around her. She is very quick to not just learn but live the product and grasp the key success factors for communicating our innovations such as BNPL and instant returns as platform wallet features. She is never shy to ask "why not this?" but she listens and moves fast in a determined way when she is done building the right brand story with customer facts and/or relevant benchmarks. Another strength of Esra has been multiple agency management in a way that protects both shareholder interest and still leaves ample room for agency creative strategy and execution. Over our time together, hepsipay key success metrics such as NPS and brand awareness reached new heights and beyond shareholder expectations. Finally, Esra is a very inspiring individual to be around with a jubilant and curious lifestyle and that meant we never had an unnecessary pause in our countless meetings over our time together, she filled them all with useful insights and energizing fun. Esra is still with us preparing our off-platform launch campaign but she is also on a path to build her own shop to pursue a solo brand consulting career. We at hepsipay have been more than fortunate being her seed client. Recommend her and the journey that follows her energy to anyone without any reservation.

esra is at home with every aspect of marketing and brand strategy. thanks to her observation and analysis capabilities, she always comes up with interesting consumer stories that creates valuable differences for your brand.

I reported directly to Esra during her time at Grey Istanbul as Deputy GM. Esra is a very sharp, direct and witty person. She's a go-getter, knows no boundaries to achieve her goals. She has a unique way of solving problems and is able to keep calm and solution-oriented even under most difficult circumstances. During her time at Grey she managed a big client services operation among which are some of the biggest in their industries. She always delegated tasks to her subordinates and allowed team members to be more productive as a result.

Esra has been driving our brand strategy formation with great imagination, care and ultimate success from hepsipay brand essence definition to the brand house guidelines and market launch planning and execution in 2022 (for platform services) and 2023 (off-platform brand communications program). We brought her in for her abilities to work across several teams with seemingly different/disconnected agendas and bring them all together around a common purpose and execution plan for brand launch. Esra did that with elegance and yet with a persistent sense-of-urgency, instilling both excitement and result delivery focus in everyone around her. She is very quick to not just learn but live the product and grasp the key success factors for communicating our innovations such as BNPL and instant returns as platform wallet features. She is never shy to ask "why not this?" but she listens and moves fast in a determined way when she is done building the right brand story with customer facts and/or relevant benchmarks. Another strength of Esra has been multiple agency management in a way that protects both shareholder interest and still leaves ample room for agency creative strategy and execution. Over our time together, hepsipay key success metrics such as NPS and brand awareness reached new heights and beyond shareholder expectations. Finally, Esra is a very inspiring individual to be around with a jubilant and curious lifestyle and that meant we never had an unnecessary pause in our countless meetings over our time together, she filled them all with useful insights and energizing fun. Esra is still with us preparing our off-platform launch campaign but she is also on a path to build her own shop to pursue a solo brand consulting career. We at hepsipay have been more than fortunate being her seed client. Recommend her and the journey that follows her energy to anyone without any reservation.

esra is at home with every aspect of marketing and brand strategy. thanks to her observation and analysis capabilities, she always comes up with interesting consumer stories that creates valuable differences for your brand.

I reported directly to Esra during her time at Grey Istanbul as Deputy GM. Esra is a very sharp, direct and witty person. She's a go-getter, knows no boundaries to achieve her goals. She has a unique way of solving problems and is able to keep calm and solution-oriented even under most difficult circumstances. During her time at Grey she managed a big client services operation among which are some of the biggest in their industries. She always delegated tasks to her subordinates and allowed team members to be more productive as a result.

Esra has been driving our brand strategy formation with great imagination, care and ultimate success from hepsipay brand essence definition to the brand house guidelines and market launch planning and execution in 2022 (for platform services) and 2023 (off-platform brand communications program). We brought her in for her abilities to work across several teams with seemingly different/disconnected agendas and bring them all together around a common purpose and execution plan for brand launch. Esra did that with elegance and yet with a persistent sense-of-urgency, instilling both excitement and result delivery focus in everyone around her. She is very quick to not just learn but live the product and grasp the key success factors for communicating our innovations such as BNPL and instant returns as platform wallet features. She is never shy to ask "why not this?" but she listens and moves fast in a determined way when she is done building the right brand story with customer facts and/or relevant benchmarks. Another strength of Esra has been multiple agency management in a way that protects both shareholder interest and still leaves ample room for agency creative strategy and execution. Over our time together, hepsipay key success metrics such as NPS and brand awareness reached new heights and beyond shareholder expectations. Finally, Esra is a very inspiring individual to be around with a jubilant and curious lifestyle and that meant we never had an unnecessary pause in our countless meetings over our time together, she filled them all with useful insights and energizing fun. Esra is still with us preparing our off-platform launch campaign but she is also on a path to build her own shop to pursue a solo brand consulting career. We at hepsipay have been more than fortunate being her seed client. Recommend her and the journey that follows her energy to anyone without any reservation.

esra is at home with every aspect of marketing and brand strategy. thanks to her observation and analysis capabilities, she always comes up with interesting consumer stories that creates valuable differences for your brand.

I reported directly to Esra during her time at Grey Istanbul as Deputy GM. Esra is a very sharp, direct and witty person. She's a go-getter, knows no boundaries to achieve her goals. She has a unique way of solving problems and is able to keep calm and solution-oriented even under most difficult circumstances. During her time at Grey she managed a big client services operation among which are some of the biggest in their industries. She always delegated tasks to her subordinates and allowed team members to be more productive as a result.