Erin Shimamoto
Brand Experience Manager at Brightlark Digital- Claim this Profile
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Bio
Jantzen Pahl
Erin quickly proved herself to be an essential team member at Brightlark Digital. While initially hired as a graphic designer, Erin wasted no time stepping into CRO, SEO and website deliverables for clients. Her ability to take complex information and present it in a simple and eloquent manner was absolutely extraordinary. There were many times where we'd ideate a completely new offering for a client and shortly after, like magic, an amazing content offering would manifest itself. During my time at Brightlark, I never heard anything but praises from our clients in regards to her talents and abilities. I would whole-heartedly recommend Erin for any marketing team as I know they would be fortunate to have her in their ranks.
LinkedIn User
Erin is highly collaborative and a joy to work with. Her attention to detail and design aesthetic are incredibly developed. Erin works incredibly fast iterating on concepts and designs. She is able to both design and implement visually appealing work under pressure. She takes feedback well and integrates it into her work. I have sincerely enjoyed her focus, talent, work ethic and humor. She is a wonderful team mate and someone I come to when I need a creative perspective on any type of problem solving. I trust her point of view and think it adds so much to our team.
Jantzen Pahl
Erin quickly proved herself to be an essential team member at Brightlark Digital. While initially hired as a graphic designer, Erin wasted no time stepping into CRO, SEO and website deliverables for clients. Her ability to take complex information and present it in a simple and eloquent manner was absolutely extraordinary. There were many times where we'd ideate a completely new offering for a client and shortly after, like magic, an amazing content offering would manifest itself. During my time at Brightlark, I never heard anything but praises from our clients in regards to her talents and abilities. I would whole-heartedly recommend Erin for any marketing team as I know they would be fortunate to have her in their ranks.
LinkedIn User
Erin is highly collaborative and a joy to work with. Her attention to detail and design aesthetic are incredibly developed. Erin works incredibly fast iterating on concepts and designs. She is able to both design and implement visually appealing work under pressure. She takes feedback well and integrates it into her work. I have sincerely enjoyed her focus, talent, work ethic and humor. She is a wonderful team mate and someone I come to when I need a creative perspective on any type of problem solving. I trust her point of view and think it adds so much to our team.
Jantzen Pahl
Erin quickly proved herself to be an essential team member at Brightlark Digital. While initially hired as a graphic designer, Erin wasted no time stepping into CRO, SEO and website deliverables for clients. Her ability to take complex information and present it in a simple and eloquent manner was absolutely extraordinary. There were many times where we'd ideate a completely new offering for a client and shortly after, like magic, an amazing content offering would manifest itself. During my time at Brightlark, I never heard anything but praises from our clients in regards to her talents and abilities. I would whole-heartedly recommend Erin for any marketing team as I know they would be fortunate to have her in their ranks.
LinkedIn User
Erin is highly collaborative and a joy to work with. Her attention to detail and design aesthetic are incredibly developed. Erin works incredibly fast iterating on concepts and designs. She is able to both design and implement visually appealing work under pressure. She takes feedback well and integrates it into her work. I have sincerely enjoyed her focus, talent, work ethic and humor. She is a wonderful team mate and someone I come to when I need a creative perspective on any type of problem solving. I trust her point of view and think it adds so much to our team.
Jantzen Pahl
Erin quickly proved herself to be an essential team member at Brightlark Digital. While initially hired as a graphic designer, Erin wasted no time stepping into CRO, SEO and website deliverables for clients. Her ability to take complex information and present it in a simple and eloquent manner was absolutely extraordinary. There were many times where we'd ideate a completely new offering for a client and shortly after, like magic, an amazing content offering would manifest itself. During my time at Brightlark, I never heard anything but praises from our clients in regards to her talents and abilities. I would whole-heartedly recommend Erin for any marketing team as I know they would be fortunate to have her in their ranks.
LinkedIn User
Erin is highly collaborative and a joy to work with. Her attention to detail and design aesthetic are incredibly developed. Erin works incredibly fast iterating on concepts and designs. She is able to both design and implement visually appealing work under pressure. She takes feedback well and integrates it into her work. I have sincerely enjoyed her focus, talent, work ethic and humor. She is a wonderful team mate and someone I come to when I need a creative perspective on any type of problem solving. I trust her point of view and think it adds so much to our team.
Credentials
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Certified Digital Marketing Associate - DMI Track: Customer Experience (CX)
Digital Marketing InstituteOct, 2022- Nov, 2024 -
Inbound Marketing
HubSpot AcademyFeb, 2023- Nov, 2024 -
Inbound Marketing Certified
HubSpotDec, 2020- Nov, 2024
Experience
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Brightlark Digital
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United States
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Marketing Services
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1 - 100 Employee
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Brand Experience Manager
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Jul 2022 - Present
Responsible for ensuring every touchpoint a client has with Brightlark is engaging, efficient, and effective.
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Digital Graphic Designer
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Dec 2020 - Jul 2022
Collaborate with all members of the agency to produce project deliverables in various mediums, that meet the goals and expectations laid out in project proposals. Conceptualize and execute design solutions based on current inbound and content marketing strategies. Drive clients and their customers through the buyer’s journey by tailoring content and design to fit the various stages within the marketing funnel. • Lead the creative efforts related to design and visual aesthetics• Manage client tasks and deadlines, and prioritize when necessary• Promotional materials (ad campaigns, emails, case studies, landing pages, etc.)• Educational materials (guides, infographics, sales documents, etc.)• Enforce Brightlark’s brand aesthetics based on existing style guide• Produce promotional materials for internal sales and marketing initiative• Optimize Brightlark’s internal website based on UX/UI best practices Show less
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FREEBIRD STORES, Inc.
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United States
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Retail
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100 - 200 Employee
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Graphic Designer
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May 2020 - Oct 2020
Support all marketing needs ranging from digital for ecommerce, to print for retail store locations. Maintain brand style throughout various mediums to increase brand awareness and customer acquisition. • Build and execute campaign designs, including but not limited to: landing pages, social posts, emails, etc. • Front-end HTML/CSS • Website maintenance Support all marketing needs ranging from digital for ecommerce, to print for retail store locations. Maintain brand style throughout various mediums to increase brand awareness and customer acquisition. • Build and execute campaign designs, including but not limited to: landing pages, social posts, emails, etc. • Front-end HTML/CSS • Website maintenance
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Choozle
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Lead Web Designer
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Jan 2016 - Mar 2020
Establish and maintain brand guidelines to promote a high-quality visual identity for the company. Ensure consistency throughout all mediums while looking for improvements and enhancements in current visual styles that are scalable. Create and support both web and print work across various departments, ranging from display ad campaigns and landing pages, to sales presentations and takeaways. All creative efforts are meant to drive brand awareness, improve client education around the Choozle platform and the programmatic advertising industry, and overall increase engagement with the Choozle brand. • Brand development & stewardship • Lead the creative efforts and development of the WordPress website • Website debugging/troubleshooting • Build and execute campaign designs, including but not limited: to HTML5 display ads, landing page, social posts, emails, etc. • Visual support of the blog including but not limited to: featured images, blog page design, post content, HTML/CSS cleanup, etc. • Promotional materials (emails, slide decks, postcards, banners, etc.) • Educational materials (learning academy videos, overview documents, etc.) • Front-end HTML/CSS, minor JavaScript and PHP • Minor video/multimedia direction, production, and editing • Minor photography to capture events, internal celebrations, and to build a library of stock images for various use cases Show less
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Pure Strategic
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United States
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Advertising Services
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1 - 100 Employee
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Lead Designer
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Apr 2013 - Dec 2015
Manage and supervise other designers with retainer and project-based work, making sure that designs are both on-brand and meet all marketing/strategic goals as wells as requirements that were defined in the creative brief. Clarify and guide other designers through the design process of in-depth projects. Take responsibility for other design work as well as managing projects assigned to self. Meet with Marketing, Strategy, and Project Management each week to collaborate and create new projects based off client requests and ideas. • Website Design • Web Marketing/Promotional Material • Front-end HTML/CSS • Email/E-blast Design/HTML • Minor Video/Multimedia Direction, Production, and Editing • Minor Photography Show less
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Education
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2009 - 2013
Rocky Mountain College of Art and Design
Bachelor of Fine Arts (B.F.A.), Communications Design
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