Head of Media & Partnerships

• Feb 2023 - Present

VP, Director of Media & Brand Strategy

• Sep 2023 - Present

Founder & CEO

• Nov 2022 - Present

Providing media insights and consultation to top tier brands, agencies, and sales teams. Providing media insights and consultation to top tier brands, agencies, and sales teams.

Global Executive Director

• Aug 2020 - Nov 2022

• Global account lead for Snap Inc. • Lead all paid media strategy, planning, & execution across Snap, Inc. marketing initiatives including Brand, B2B, Snap Originals, & Snap Labs (Product) • Working directly with client & agency senior management, lead staffing, operations, contract negotiation, & project prioritization • Elevate media knowledge & process cross functionally, creating cohesive campaigns with client marketing, growth, operations, insights/analytics, production, project management, & creative teams • Function as part of Snap’s in-house media team, providing direct support internally • Create, implement, & lead all standard media planning protocols internally & externally from briefing to measurement • Oversee, manage, & steward all global markets, agency inputs, budgets, local resources, & strategic partnerships Show less

SVP Media & Branded Entertainment

• Apr 2019 - Jul 2020

• Oversee all Media & Branded Content strategy development and implementation while running agency Media department• Provide strategic insights to inform all client marketing efforts• Elevate cross-departmental media knowledge• Oversee all custom content initiatives• Develop, manage, & solicit Branded Entertainment initiatives• Work closely with client, creative, production, & account teams to provide seamless content & brand integrations

VP Media

• Feb 2018 - Mar 2019

• Manage agency Media Department: Research, Planning, Buying-National & Local TV, Digital, Radio, OOH, Print, Emerging Media• Develop & administer departmental budget, including evaluation & recommendation of latest media resources• Establish departmental guidelines & restructure personnel• Oversee teams in LA, Miami, DC, Atlanta• Lead agency's strategic media direction focusing on Black, Hispanic, & LGBTQ segments • Work with Account Management/Client to develop fully integrated 360 plans• Primary media resource for all WI clients• Represent media in all new business pitches• Serve on agency Executive Leadership Team• Institute and implement department & agency-wide best practices• Represent agency on industry committees & panels • Co-lead all custom content and Branded Entertainment initiatives• Clients include Lexus, Spalding, NYPD, Reynolds, Tyson, Medline, Shure, McDonald's, Macy's, Pepsi, Facebook, Nickelodeon Show less

SVP Audio / Local Video

• Oct 2013 - Jan 2018

• Responsible for staying at the forefront of ongoing marketplace advancements in consumer targeting, audience measurement, editorial access/partnerships, & attribution• Crafted and communicated point of view on evolving audio & video space including streaming, podcasting, programmatic, dynamic ad insertion, video on demand, addressable TV• Co-led agency transition to multi-screen, cross-platform investment model • Lead agency cross-departmental collaboration, strategic & investment knowledge sharing initiative • Primary local investment resource for all Palisades clients• Represented local investment in all new business pitches• Served on agency management team• Instituted and implemented department & agency-wide best practices• Represented agency on industry committees & panels • Client communication liaison for The Weinstein Company Show less

VP, Director of Local Broadcast

• Apr 2011 - Sep 2013

• Managed local buying team of 13 for all agency clients• Oversaw $100MM+ in billings• Clients included Netflix, The Weinstein Company, LA Philharmonic, A24, BH Tilt, LD Entertainment, Millennium Entertainment, Alchemy, Dimension Films, Radius, Roadside Attractions, Del Taco, BevMo!, Mercury Insurance, AAA, Duluth Trading Company• Communicated market conditions & provided budget forecasting to strategy partners and clients• Negotiated client group deals & content partnerships• Implemented & streamlined processes to maximize efficiency & accountability• Established guidelines for department & restructured personnel Show less

Associate Media Director

• Apr 2007 - Mar 2011

• Managed local buying for all Walt Disney Studios releases (including Marvel, Pixar, Touchstone, Buena Vista, Disney Nature) & ABC Networks Group efforts• Developed & maintained planning cost guides for Theatrical, Home Entertainment & Cable Network divisions• Established & maintained broadcast deadlines, approved media schedules• Oversaw investment & managed local budget• Executed client reporting & served as agency liaison

Media Supervisor

• Jan 2005 - Mar 2007

• Served as local broadcast point person for planning teams• Oversaw and maintained pre-booking process, supervised buying process• Managed and trained associates & coordinators

Client Service Supervisor

• Mar 2003 - Jan 2005

• Asked by senior management to relocate to LA to help manage Western Region • Managed local broadcast buying for all GM divisions ensuring client goals were met & any exceptions were communicated & resolved• Oversaw competitive, pre-posts, posts, CPPs, proposal evaluations, merchandise, promotions, & added value• Presented media schedules, added value & post buys to client

Assistant/Buyer/Supervisor

• Jun 1999 - Mar 2003

• Supervised Popeye’s account on media level serving as liaison between client, planning, & media buyers• Participated in yearly planning, established & enforced media deadlines, reviewed & approved schedules• Analyzed ethnic skew, split-market delivery & county coverage for various markets• Maintained weekly posting & coordinated post-analysis on quarterly basis• Negotiated & maintained buys from network, cable & radio stations for major clients including General Motors, Nestle, Lowe’s, Subaru, Kohl’s & Popeye’s• Prescreened programming, maintained familiarity with Nielsen ratings, allocated inventory, analyzed proposals, conducted pre and post-analysis of buys & negotiated additional units• Trained new employees in New Orleans, Houston & Chicago offices Show less

Campaign Manager

• Jan 1999 - Jun 1999

• Coordinated and oversaw all aspects of a $200,000 grass roots judicial campaign • Worked closely with candidate, political consultants & public relations & advertising firms to formulate & implement an effective political strategy • Assisted in securing endorsement of state and local political organizations and leaders • Coordinated and oversaw all aspects of a $200,000 grass roots judicial campaign • Worked closely with candidate, political consultants & public relations & advertising firms to formulate & implement an effective political strategy • Assisted in securing endorsement of state and local political organizations and leaders

Technical Recruiter

• Aug 1998 - Jan 1999

• Identified and screened technical professionals for placement into temporary positions within Fortune 500 client companies • Placed 20 professionals into various positions over a five-month period, generating over $50,000 in profit and significantly outperforming all objectives set forth by management • Identified and screened technical professionals for placement into temporary positions within Fortune 500 client companies • Placed 20 professionals into various positions over a five-month period, generating over $50,000 in profit and significantly outperforming all objectives set forth by management