Libby Pauly

Email Marketing Strategist at King Arthur Baking Company
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Location
Woodstock, Vermont, United States, US

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Experience

    • United States
    • Food and Beverage Services
    • 100 - 200 Employee
    • Email Marketing Strategist
      • Jan 2018 - Present

      - email campaign planning and strategy. - production, testing, staging, and deployment - identifying, testing, and reporting on new email design, content, and delivery strategies.

    • India
    • Motor Vehicle Manufacturing
    • 200 - 300 Employee
    • Customer Support, Marketing Assistant
      • Nov 2016 - Dec 2017

      West Lebanon, New Hampshie Customer Service Lead: Assisted and executed customer requests, processed payments, on-boarded new customers Marketing Assistant: Designed and implemented all printed materials, designed graphics for web and social media, assisted in planning and execution of promotional events, created and maintained website for sister company Simple Automotive, assisted Marketing Manager in all duties.

    • United States
    • Retail
    • 1 - 100 Employee
    • Ecommerce and Digital Marketing Associate
      • May 2015 - Feb 2016

      windsor, vt -Building email campaigns using Mailchimp and custom HTML -Merchandising online store pages for season, campaigns, and sales -Email subject line and content copy writing -Google Analytics reporting and analysis -Website content updates and edits with building elements using HTML and CSS -Email subscriber list management and segmentation for health and growth -product item management

    • United States
    • Administrative Assistant
      • Dec 2013 - Apr 2015

      Burlington, VT Client reception and Customer Service Accounts Receivable and Payable Maintaining documentation and bookkeeping for E-Commerce store fronts. Analyzing and Reporting on E-Commerce data

    • United States
    • 1 - 100 Employee
    • Staff Assistant to the Learning Communities
      • Jul 2011 - Nov 2013

      Essex Junction, VT • Created new electronic textbook inventory and circulation system • Developed various written documents, such as operating practices, forms. • Designed and implemented shared supply system, streamlining and reducing costs • Ordered supplies, equipment, and other materials for 130 faculty members • Assisting in designing various logos, presentations and printed materials for use in the school, classroom, and community at-large • Maintained certain web pages and served as a… Show more • Created new electronic textbook inventory and circulation system • Developed various written documents, such as operating practices, forms. • Designed and implemented shared supply system, streamlining and reducing costs • Ordered supplies, equipment, and other materials for 130 faculty members • Assisting in designing various logos, presentations and printed materials for use in the school, classroom, and community at-large • Maintained certain web pages and served as a resource for the web page development committee • Initiated and processed financial documents related to operating budgets, bookkeeping, and forecasting Assisted in building the fiscal year budget, predicting FTE needs, scheduling courses, and class sizes. Show less

    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Salon and Visual Coordinator
      • Oct 2007 - Oct 2010

      Created and maintained salon website as well as Facebook, Twitter, and YouTube accounts. Assisting in direct mailings, donations, and printed materials. Reception, client relations, customer service. Planned and executed retail promotions, merchandising, and seasonal displays. Inventory management, including ordering, tracking sales, and reporting monthly/yearly figures. Clerical and administrative support, including policy and procedure writing. Trained new Salon Coordinators… Show more Created and maintained salon website as well as Facebook, Twitter, and YouTube accounts. Assisting in direct mailings, donations, and printed materials. Reception, client relations, customer service. Planned and executed retail promotions, merchandising, and seasonal displays. Inventory management, including ordering, tracking sales, and reporting monthly/yearly figures. Clerical and administrative support, including policy and procedure writing. Trained new Salon Coordinators and Stylists on procedure, POS, and scheduling software. Show less

Education

  • University of Vermont
    BA, Political Science, Film/TV Theory and Continuing Education
    2004 - 2015
  • University of Maine at Augusta
    Certificate, Library and Information Science
    2010 - 2012

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