Elizabeth Madden
Director, Digital Fundraising Platforms at American Cancer Society- Claim this Profile
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Bio
Credentials
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Product Management First Steps
LinkedInMar, 2023- Sep, 2024
Experience
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American Cancer Society
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United States
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Non-profit Organizations
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700 & Above Employee
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Director, Digital Fundraising Platforms
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Aug 2021 - Present
· Create and manage the digital product strategy and roadmaps based on customer feedback, business needs, and industry best practice. · Manage products utilizing agile development processes, lead enhancements, set requirements, and assist with prioritization aligned with the business objectives and product roadmap · Manage day-to-day vendor relationships to ensure strong partnership and organizational success.· Collaborate with senior leadership in the effective integration of revenue strategies into primary business strategies· Lead and coach a high performing team of product managers Show less
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Online Program Manager
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Jan 2014 - Nov 2021
Improve digital experiences to deepen consumer relationships, deliver on customer promises, and grow overall customer engagement by maintaining and enhancing the event fundraising websites as a Product Manager-Maintain products, lead enhancements, set requirements, and assist with prioritization of future development aligned with the business objectives and product roadmap for online events.-Serve as a UAT & Production Validation tester through the development sprints for enhancements and bugs related to strategic business objectives for the online event websites.-Perform market research and competitive analysis to understand market demands and opportunities. Serve as an advocate for our customers and break down feedback in to actionable requirements.Fuel our mission impact and stabilize community event fundraising by promoting event websites as a Product Marketer-Serve as a subject matter expert in online event product capabilities and platforms, as well as, peer-to-peer digital fundraising tactics-Produce and distribute documentation, resources, and guides to assist staff and volunteers in utilizing the online event products for local marketing efforts, driving registration and fundraising, and maximizing their online strategy to grow revenue.-Create effective and engaging online training materials for event staff and volunteer audiences, covering technical application, best practices, and online strategy. Show less
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Digital Program Specialist and Project Manager
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Feb 2012 - Jan 2014
1. Lead and manage communications and marketing plans for online fundraising programs and initiatives to drive acquisition and retention2. Collaborate with channel leads to integrate online fundraising with overall income strategy3. Project manage the creation of fundraising websites, from information and requirements gathering and site build to training and website maintenance to increase online revenue4. Develop and facilitate face-to-face and virtual trainings, along with guidebooks, manuals, and how-to videos to promote best practices and maximize use of fundraising websites5. Weekly and ad hoc reporting to monitor income and analyze trends and identify opportunities6. Led a collaboration to grow a new fundraising initiative by more than 500% in revenue and 1500% in participants in one year Show less
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Cancer Research UK
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United Kingdom
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Research Services
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1 - 100 Employee
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Marketing Manager
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Mar 2010 - Dec 2011
1. Managed all aspects of the products and their websites including operational processes, technical maintenance and development, content, fulfilment, customer care and development and all associated marketing and analysis 2. Created product strategies and defined key annual goals, and responsible for the development and management of budgets, reforecasts and marketing plans 3. Planned and managed all aspects of acquisition, retention and cross-sell campaigns (including analysis, budgeting, creative, media buying and reporting), ensuring continual testing and innovation of products, offer and audience 4. Negotiated with and motivated key agencies and suppliers and managed internal stakeholders at senior level 5. Managed and developed two direct reports Show less
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Institute of Leadership & Management (ILM)
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Hong Kong
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Civic and Social Organizations
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1 - 100 Employee
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Senior Direct Marketing Executive
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Feb 2009 - Mar 2010
1. Developed integrated marketing campaigns to drive acquisition and retention across key customer groups, executing campaigns on time and to budget to maximize response and return on investment, analyzed and reported on effectiveness 2. Worked with internal and external stakeholders and managed relationships with suppliers on the collateral/fulfillment requirements of all campaigns 1. Developed integrated marketing campaigns to drive acquisition and retention across key customer groups, executing campaigns on time and to budget to maximize response and return on investment, analyzed and reported on effectiveness 2. Worked with internal and external stakeholders and managed relationships with suppliers on the collateral/fulfillment requirements of all campaigns
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Institute of Chartered Accountants in Australia
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Higher Education
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Campaign Specialist
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Feb 2007 - Nov 2008
1. Developed an annual national program of campaigns surrounding key target segments, creating end-to-end project plans and timelines for each campaign and managed an annual budget of approximately $300,000 2. Produced creative and concept briefs for external agencies and in-house design team and wrote copy for campaign collateral, including: flyers, emails, SMS, web pages, manuals, posters and advertisements 1. Developed an annual national program of campaigns surrounding key target segments, creating end-to-end project plans and timelines for each campaign and managed an annual budget of approximately $300,000 2. Produced creative and concept briefs for external agencies and in-house design team and wrote copy for campaign collateral, including: flyers, emails, SMS, web pages, manuals, posters and advertisements
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IQPC
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Israel
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Computer Hardware Manufacturing
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Marketing Manager
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Dec 2002 - Jan 2007
Created innovative marketing plans combining multiple marketing channels and produced post conference analyses to determine effectiveness of initiatives for future marketing development. Maintained relationships with vendors to drive costs down. Created innovative marketing plans combining multiple marketing channels and produced post conference analyses to determine effectiveness of initiatives for future marketing development. Maintained relationships with vendors to drive costs down.
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Education
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2001 - 2005
City University of New York-Hunter College
BA, Political Science
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