Vice President of Marketing and Artist Development

• Jul 2015 - Present

Plans and executes all marketing strategies and interactive promotions, and manages streaming music relationships on behalf of the Oh Boy Records roster (John Prine, All the Best Festival, Dan Reeder, Kelsey Waldon, Tre Burt, Arlo McKinley, Emily Scott Robinson) Plans and executes all marketing strategies and interactive promotions, and manages streaming music relationships on behalf of the Oh Boy Records roster (John Prine, All the Best Festival, Dan Reeder, Kelsey Waldon, Tre Burt, Arlo McKinley, Emily Scott Robinson)

Advisory

• Jun 2021 - Jul 2022

Digital Marketing

• Apr 2015 - Dec 2017

I came on board to help navigate the overall digital strategy for Thistle Farms' e-commerce business. During my time we relaunched the website to streamline their online business systems based on online and marketing analytics, increased social media presence and engagement, launched the Google for Non Profits system, as well as launched a successful CNN Hero campaign for founder, Becca Stevens. Increased SEO for the company overall, which increased yearly sales, online customer retention, and retargeted marketing. Thistle Farms is a social enterprise of women who have survived prostitution, trafficking and addiction. Thistle Farms houses the bath and body care company, Thistle Stop Café and paper and sewing studios. All proceeds support Thistle Farms and the residential program, Magdalene. The community provides housing, food, healthcare, therapy and education, without charging residents or receiving government funding. Thistle Farms and Magdalene stand as a witness to the truth that in the end love is the most powerful force for change.

Marketing Director

• Aug 2014 - Nov 2014

Marbaloo was created in 2010 by Faithe Dillman an established entertainment industry figure who built her career on hard work, excellence, results and loyalty. For years Faithe worked for Universal Music Group running worldwide marketing campaigns for and traveling with A-List Top 40 artist and then became Vice President of Creative Services at Dave Stewart’s notorious Idea Factory. She left to create Marbaloo, a global multi-platform entertainment marketing firm that specializes in digital integration and contains a revolutionary digital publicity department who approaches each project, client and campaign from a hullabaloo perspective. Current clients include Miranda Lambert, Toby Keith, Little Big Town, Universal Music Group, The Boot Campaign and many more.

Account Director

• Aug 2012 - Jul 2014

Worked one on one with clients, managers, and team to create online content and communities. Directed design of client websites, collaborating on the creation and execution of social content. Creating and executing tailored digital marketing plans, including social marketing campaigns, contests, partner promotions, and email/mobile marketing. Provided consecutive reporting and trends within campaigns. Sought and applied appropriate digital marketing channels for the client to drive direct-to-consumer, call to action and commerce. Strengthened and built a client’s connection with current and potential audience by cross pollinating the clients’ internet platforms with latest technologies., teaching them how to enhance their social interaction with their followers. Consulting on social media engagement/interaction to maximize results.Clients include Southern Ground Music & Food Festival, Maria Sharapova’s Sugarpova, Zac Brown Band, Dwight Yoakam,Zya and more.

Partner/ Sr. VP of Interwebbing

• Apr 2008 - Aug 2012

Lead all digital marketing strategy and implementation for an artist management. Lead developer on InterWebbing, digital media service. Creation of content and original programming for artist/clients’ network, building online communities, primarily artist/client websites, and leveraging social and other digital marketing channels to drive communities. Lead all digital marketing strategy and implementation for an artist management. Lead developer on InterWebbing, digital media service. Creation of content and original programming for artist/clients’ network, building online communities, primarily artist/client websites, and leveraging social and other digital marketing channels to drive communities.

Editor

• Apr 2011 - 2012

I was brought on to be Editor of Atlanta Music Guide in April 2011. Since then, I have raised our readership to over 100,00 unique visitors monthly, grown our Twitter following from 1600 followers to over 26,000, making AMG one of the strongest promotional tools in Atlanta. Atlanta Music Guide is owned by Ticket Alternative, and we have watched our client's revenues increase exponentially from our promotional muscle. We interview almost every and all musical acts that come through Atlanta, making AMG the ONLY site in Atlanta to interview the likes of Elbow, Vince Gill, the Zac Brown Band, mega producer Steve Lillywhite, Foster the People, English superstar Ed Sheeran, Pete Yorn, Ellie Goulding, The Meat Puppets, Matisyahu, Cake, and countless more. We also interview local and emerging artists, which led to increased ticket sales and exposure for the venues and artist. As a result of the promotional tool of AMG, Ticket Alternative has tripled the amount of venues as clients in Atlanta, making it the premier ticketing company in the South.My interviews have been picked up by other blogs & media, and our CD reviews and show reviews have been picked up by the artists themselves as part of their press kit.*Scheduled and interviewed artists playing in Atlanta* Wrote and edited CD and live reviews* Coordinated with national publicists for giveaways, contests, and meet and greets.*Stayed current on Atlanta up and coming acts, and recommended daily shows and events for readers.

Social Media Manager

• Apr 2011 - 2012

Update and control all Social Media aspects of the non-profit. Update and control all Social Media aspects of the non-profit.

Director of Atlanta Chapter

• Aug 2010 - Sep 2011

The National Association of Record Industry Professionals (NARIP) promotes education, career advancement and good will among record executives. With an emphasis on becoming better informed and more effective executives, NARIP offers professional development opportunities, educational programs and seminars, the opportunity to meet and interact with peers, a job bank, a member resume database for employers, a mentor network, a newsletter and other services.NARIP was created specifically for – and is restricted to – record industry professionals. *Coordinated, scheduled, and executed all seminar topics and speakers. *Moderated and coordinated all scheduled panels.*Directly involved in all media outreach as well as started and grew membership within Georgia.

Legislative Aide

• Dec 2007 - Apr 2008

•Applied leadership skills to oversee all phases of office management, including completion of special projects.•Coordinated constituent visits to Capitol and responded to constituent concerns.•Wrote and edited speeches and talking points for bills and issues. •Applied leadership skills to oversee all phases of office management, including completion of special projects.•Coordinated constituent visits to Capitol and responded to constituent concerns.•Wrote and edited speeches and talking points for bills and issues.