Desiree Tilaar
Founder & CX Design Director at ASA CX Consulting- Claim this Profile
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Bio
Nishit Gupta
It was a pleasure to work with Desi. She has a great sense of design and her attention to details is extremely good. She has a good understanding of local consumer behaviour and has a rich experience working in Indonesia..
Charlie Tjokrodinata
Desiree is very passionate in her crafts and she leads by showing good example and compassion. I had the fortune to work with Desiree in a number of projects and those were filled with fulfilling experience and helped me to look at different point of views. Furthermore, she is also one of the few people that truly appreciates measurement and evaluation, and put those as an integral part of every project.
Melani Moechtar
Desi is not only good at what she’s doing buat her attitude is also oustanding. She’s focus, determine, and such a sweet angel at the same. She has a wonderful taste of design that’s why working with her only make everything goes easier and time efficient.
Nishit Gupta
It was a pleasure to work with Desi. She has a great sense of design and her attention to details is extremely good. She has a good understanding of local consumer behaviour and has a rich experience working in Indonesia..
Charlie Tjokrodinata
Desiree is very passionate in her crafts and she leads by showing good example and compassion. I had the fortune to work with Desiree in a number of projects and those were filled with fulfilling experience and helped me to look at different point of views. Furthermore, she is also one of the few people that truly appreciates measurement and evaluation, and put those as an integral part of every project.
Melani Moechtar
Desi is not only good at what she’s doing buat her attitude is also oustanding. She’s focus, determine, and such a sweet angel at the same. She has a wonderful taste of design that’s why working with her only make everything goes easier and time efficient.
Nishit Gupta
It was a pleasure to work with Desi. She has a great sense of design and her attention to details is extremely good. She has a good understanding of local consumer behaviour and has a rich experience working in Indonesia..
Charlie Tjokrodinata
Desiree is very passionate in her crafts and she leads by showing good example and compassion. I had the fortune to work with Desiree in a number of projects and those were filled with fulfilling experience and helped me to look at different point of views. Furthermore, she is also one of the few people that truly appreciates measurement and evaluation, and put those as an integral part of every project.
Melani Moechtar
Desi is not only good at what she’s doing buat her attitude is also oustanding. She’s focus, determine, and such a sweet angel at the same. She has a wonderful taste of design that’s why working with her only make everything goes easier and time efficient.
Nishit Gupta
It was a pleasure to work with Desi. She has a great sense of design and her attention to details is extremely good. She has a good understanding of local consumer behaviour and has a rich experience working in Indonesia..
Charlie Tjokrodinata
Desiree is very passionate in her crafts and she leads by showing good example and compassion. I had the fortune to work with Desiree in a number of projects and those were filled with fulfilling experience and helped me to look at different point of views. Furthermore, she is also one of the few people that truly appreciates measurement and evaluation, and put those as an integral part of every project.
Melani Moechtar
Desi is not only good at what she’s doing buat her attitude is also oustanding. She’s focus, determine, and such a sweet angel at the same. She has a wonderful taste of design that’s why working with her only make everything goes easier and time efficient.
Experience
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ASA CX Consulting
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Indonesia
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Business Consulting and Services
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1 - 100 Employee
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Founder & CX Design Director
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Apr 2022 - Present
ASA, formerly known as FCN Maina, is a CX consultancy that helps clients create seamless online and offline experiences to maximize impact using a human-centered approach. We integrate communications and service design to effectively change behaviors and achieve results. Current clients include retails and public services. ASA, formerly known as FCN Maina, is a CX consultancy that helps clients create seamless online and offline experiences to maximize impact using a human-centered approach. We integrate communications and service design to effectively change behaviors and achieve results. Current clients include retails and public services.
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Independent Consultant
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Communications & Design Consultant
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May 2016 - Present
Develop communication and channel strategies, provide consulting, training and creative services for both commercial and non-profit clients. Clients included: USAID CHISU, the Indonesian Ministry of Health, Corruption Eradication Commission (KPK), UNICEF, Jenius BTPN with XION, World Agroforestry Centre, Sariayu, KNCV Develop communication and channel strategies, provide consulting, training and creative services for both commercial and non-profit clients. Clients included: USAID CHISU, the Indonesian Ministry of Health, Corruption Eradication Commission (KPK), UNICEF, Jenius BTPN with XION, World Agroforestry Centre, Sariayu, KNCV
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Future Creative Network (FCN)
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Indonesia
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Advertising Services
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200 - 300 Employee
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Customer Experience Design Director
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Jan 2021 - Mar 2022
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IBM iX
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United States
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IT Services and IT Consulting
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700 & Above Employee
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iX Lead, Indonesia
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Jan 2020 - Dec 2020
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JAIMS (Japan - America Institute of Management Science)
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Higher Education
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1 - 100 Employee
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Fujitsu Scholar, Global Leaders for Innovation and Knowledge Management Program
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Aug 2019 - Dec 2019
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Maverick Indonesia
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Indonesia
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Public Relations and Communications Services
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1 - 100 Employee
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Creative Director
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Apr 2018 - Aug 2019
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XION
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France
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Wholesale
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Creative Director
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Jun 2017 - Mar 2018
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UNICEF
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United States
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Non-profit Organizations
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700 & Above Employee
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Communication for Development Specialist
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Mar 2015 - Apr 2016
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MullenLowe Group
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United Kingdom
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Advertising Services
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500 - 600 Employee
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Digital Creative Director
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Apr 2014 - Mar 2015
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Associate Creative Director - Digital
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May 2012 - Mar 2014
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Creative Group Head
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Jun 2010 - May 2012
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Leo Burnett
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1 - 100 Employee
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Creative Group Head
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Feb 2010 - May 2010
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Senior Designer
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May 2006 - Feb 2010
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Martina Berto
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Indonesia
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Personal Care Product Manufacturing
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100 - 200 Employee
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Web Manager
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Mar 2005 - Apr 2006
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Pearson
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United Kingdom
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Education
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700 & Above Employee
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Web Designer
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Jul 2001 - Jan 2005
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USWeb / CKS
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Advertising Services
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Graphic Designer
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Jan 2000 - Apr 2001
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