Yen-Chang Chang
Deputy Manager -Digital Marketing/BMW Marketing Communication at BMW Taiwan, Pan German Motors Ltd.- Claim this Profile
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Bio
Credentials
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Google Adwords Fundamentals Assessment
GoogleDec, 2018- Nov, 2024 -
YouTube Certified- Content Strategy
YouTubeDec, 2017- Nov, 2024 -
TMC Entry-level Digital Marketing & Communication Certification
Taiwan Marcom Certification Association -
TMC Entry-level “Marketing & Communication Certification
Taiwan Marcom Certification Association
Experience
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BMW Taiwan, Pan German Motors Ltd.
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Taiwan
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Deputy Manager -Digital Marketing/BMW Marketing Communication
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Jun 2022 - Present
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Supervisor- Digital Marketing /BMW Marketing Communication
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Dec 2019 - Jun 2022
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Freelance Digital Marketing
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Advertising Services
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200 - 300 Employee
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SEO Localization Consultant
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Oct 2018 - Oct 2019
Provide the search engine optimisation strategy and localised keywords suggestion to international companies, helping clients to reach potential customers with local insight. Provide the search engine optimisation strategy and localised keywords suggestion to international companies, helping clients to reach potential customers with local insight.
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Omnicom Media Group
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United States
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Advertising Services
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700 & Above Employee
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Assistant Manager of Marketing Communication & Research
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Jul 2016 - Jun 2018
● Awarded with the 2017 Campaign AOTY Greater China Young Achiever of the Year-Runner Up. ● Coordinating marketing & PR strategic plans for two media agencies (OMD and PHD) and four sub-brands ● Maximised PR exposure and Group’s thought-leadership volume on both traditional & digital channels. ● Worked with Group APAC marketing team, organised branding events to reach out to clients, media owners & stakeholders. ● Developed company reputation by attending industry awards & events. Achieved 222% increase in Group’s awards winning rate from winning 9 awards in 2015 to 20 awards in 2016. About Omnicom Media Group Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks OMD, PHD and Hearts & Science as well as a number of specialty media communications companies. Show less
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Account Executive
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Jul 2013 - Jun 2016
● Main clients: Volkswagen, Google, PCA Life Assurance, Philips, Brands (health supplements). ● Involved in both ATL and BTL advertising and execution. ●Integrated marketing communications plan development, including events, social content and product replacement, etc. ● Main clients: Volkswagen, Google, PCA Life Assurance, Philips, Brands (health supplements). ● Involved in both ATL and BTL advertising and execution. ●Integrated marketing communications plan development, including events, social content and product replacement, etc.
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Education
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King's College London
Master's degree, Digital Marketing -
National Chengchi University
Bachelor’s Degree, Department of advertising