Experience

Snoodify

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Co-Founder, CEO

  • Jan 2023 - Present

  As the founder and CEO of Snoodify, I have led the development and growth of our innovative shopping search engine, transforming how users shop online. Key highlights of my role include: - Product Development and Strategy: I've overseen the entire product lifecycle, leveraging my expertise in user experience design and e-commerce trends. Our seamless search engine consolidates listings from various platforms, providing users with a one-stop shopping destination. - Team Leadership and Management: I've built a skilled and motivated team, fostering a culture of innovation and collaboration. This cross-functional approach ensures a cohesive and customer-centric focus across product development, engineering, marketing, and customer support. - Business Development and Partnerships: Through strategic partnerships with major e-commerce platforms and brands, I've expanded our reach and product offerings. These alliances have allowed us to curate an extensive catalog, offering users a diverse range of options. - User Engagement and Acquisition: Using data-driven insights and marketing strategies, I've orchestrated successful user acquisition campaigns, driving substantial growth. By leveraging social media, targeted advertising, and personalized recommendations, we've enhanced user engagement and loyalty. - Continuous Improvement and Innovation: With a focus on user feedback and market insights, I prioritize continuous improvement. By staying at the forefront of industry trends and emerging technologies, Snoodify delivers an unrivaled shopping experience. Under my leadership, Snoodify has become a trusted destination for online shoppers, empowering them to make informed decisions, discover new products, and save money. Together with my dedicated team, I am committed to transforming the way people shop and elevating the e-commerce landscape. Show less



UpRise

• India
• Education
• 1 - 100 Employee

• Founder and Chief Executive Officer

  • Jun 2022 - Jan 2023

  As the former founder and CEO of Uprise, I played a pivotal role in revolutionizing the landscape of competitive exam preparation. Uprise was a tech platform that aimed to provide quality educational content for various competitive exams, utilizing gamified and adaptive learning tools. While our focus was primarily on TNPSC and UPSC exams, we strived to cater to a wide range of competitive exams. During my tenure at Uprise, key highlights of my role included: Product Development and Strategy: I led the development and implementation of Uprise's innovative learning platform. We utilized cutting-edge technologies to create a dynamic and engaging environment, aiming to effectively prepare students for competitive exams. Focus on Competitive Exams: With a primary focus on TNPSC and UPSC exams, we developed tailored educational content that aligned with the specific requirements of these exams. Our platform offered comprehensive study materials, practice tests, and interactive modules to support students in their exam preparations. Gamified and Adaptive Learning: Understanding the importance of engagement and personalized learning, we incorporated gamification and adaptive learning features into our platform. Through gamified elements and adaptive content, we aimed to motivate and assist students in optimizing their learning experience. While Uprise achieved significant milestones, including positive user feedback and successful student outcomes, we ultimately recognized limitations in scalability for the product. Show less



NICE IAS ACADEMY

• India
• Education Administration Programs

• Chief Executive Officer and Founder

  • Jan 2021 - Jan 2023

  As the former founder and CEO of NICE IAS Academy, I played a crucial role in establishing and growing a highly successful offline education business focused on providing coaching for aspirants of the Indian Administrative Service (IAS) examinations. Together with my father, we built the company from the ground up and achieved remarkable success. During my tenure at NICE IAS Academy, key highlights of my role included: Business Development and Strategy: I formulated and executed the business strategy that drove the growth of NICE IAS Academy. Through market insights and strategic decision-making, we expanded our reach, built valuable partnerships, and attracted a significant number of students. Operational Excellence: I implemented efficient operational processes to ensure smooth day-to-day functioning of the academy. By fostering a culture of excellence, we created an optimal learning environment with experienced faculty and well-equipped facilities. Financial Success: Through effective financial management and strategic initiatives, we achieved an impressive Annual Recurring Revenue (ARR) of 1 crore. This financial milestone was a testament to the quality of education and our ability to attract and retain students. Exploring Exit Opportunities: Recognizing the potential for growth and market demand, I began exploring opportunities for an exit strategy. This involved discussions with corporate development professionals to explore acquisition or partnership possibilities that would maximize the value of NICE IAS Academy and secure its future growth. After contributing to the success of NICE IAS Academy, I made the decision to transition from my role to focus on my new venture, Snoodify. While my journey with NICE IAS Academy has come to an end, I remain committed to driving innovation and creating meaningful impact in the education and e-commerce sectors. Show less



Moral MaMa

• Delhi, India

• Chief Marketing Officer

  • Mar 2022 - Aug 2022

  As the former Chief Marketing Officer (CMO) at Moral Mama, I played a pivotal role in the early stages of the company. Moral Mama was an events company that aimed to revolutionize event hosting and discovery, providing a platform for users to list, find, and participate in events in their local communities. Highlights of my role as CMO: Market Assessment: During my tenure, it became apparent that the market size and compatibility for Moral Mama were not as favorable as initially anticipated. Through rigorous market analysis and customer feedback, we realized that the product-market fit was not optimal, hindering the company's growth potential. Transition and Decision-making: Based on the market assessment findings and discussions with the leadership team, it was determined that a strategic transition was necessary. As the CMO, I played a key role in this decision-making process, considering alternative approaches and exploring opportunities for the future. Collaboration and Knowledge Transfer: Throughout the transition period, I worked closely with the team to ensure a smooth handover of marketing responsibilities. By collaborating with cross-functional teams, I facilitated the transfer of key marketing insights and lessons learned to support future initiatives. Although my time at Moral Mama concluded within a six-month period due to the challenges of product-market fit and limited market size, the experiences gained have been invaluable. The ability to assess market dynamics, make informed decisions, and navigate transitions will undoubtedly contribute to future endeavors. Show less



ForFurs

• India
• Consumer Services
• 1 - 100 Employee

• Chief Product Officer

  • Oct 2021 - Mar 2022

  During my tenure at Forfurs, a startup focused on providing a one-stop pet care solution, I played a crucial role in driving growth and establishing the company as a prominent player in the pet care industry. Highlights of my experience at Forfurs: Service Launch and Scaling: As a key member of the team, I contributed to the successful launch of services such as dog walking, addressing a significant need in the market. Through strategic planning, operational efficiency, and effective marketing, we scaled the business rapidly and achieved remarkable revenue growth. Revenue Generation and Profit Margin: Within a short period of 50 days, we were able to generate revenue of 6-7 lakhs per month. This growth was coupled with an impressive profit margin of 20%, a testament to our ability to effectively monetize our services and optimize operational costs. Marketing and Customer Acquisition: I played a pivotal role in developing and executing marketing strategies to drive customer acquisition and brand awareness. Through targeted campaigns, digital marketing initiatives, and partnerships with local pet communities, we attracted a loyal customer base and gained significant market traction. Operational Efficiency: To support our rapid growth, I implemented streamlined operational processes, ensuring the smooth delivery of pet care services. This involved optimizing scheduling, logistics, and resource allocation, ultimately enhancing the customer experience and maximizing efficiency. While my journey at Forfurs came to an end after six months, the experience was instrumental in expanding my understanding of the pet care industry and honing my skills in revenue generation, profit margin optimization, and operational efficiency. I made the decision to leave Forfurs to explore new opportunities and expand my horizons in different areas. The knowledge and insights gained during my time at Forfurs continue to contribute to my professional growth. Show less