Experience

Publify Press

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor

  • May 2021 - Present



Babcock Street Writer LLC

• Founder and Chief Marketing Officer

  • Feb 2021 - Present

  Marketing Strategy and ConsultingEmail CampaignsCopywriter/content writerEditor/ProofreaderSocial Media ManagementPublic RelationsSEOSEMPPC Marketing Strategy and ConsultingEmail CampaignsCopywriter/content writerEditor/ProofreaderSocial Media ManagementPublic RelationsSEOSEMPPC



Conrad Realty Group

• United States
• Real Estate
• 1 - 100 Employee

• Marketing & Office Manager

  • Aug 2018 - Sep 2022

  Buying or selling your home in Brevard County? Contact us. www.ConradRG.comResponsible for office management, marketing, social media and rental property management. Buying or selling your home in Brevard County? Contact us. www.ConradRG.comResponsible for office management, marketing, social media and rental property management.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Writer & Marketing Consultant

  • Nov 2010 - Nov 2021

  Writer and copy editor (ads, websites, emails, newsletters, brochures, blogs, biographies, books, press releases, radio spot and video scripts, etc.)Videography & photo shoot assistant productionSocial media management Editing/proofreadingPublic relationsFacebook adsBrand management Content strategyEvent coordinationSales coaching and business development strategyEmail marketing SEO Writer and copy editor (ads, websites, emails, newsletters, brochures, blogs, biographies, books, press releases, radio spot and video scripts, etc.)Videography & photo shoot assistant productionSocial media management Editing/proofreadingPublic relationsFacebook adsBrand management Content strategyEvent coordinationSales coaching and business development strategyEmail marketing SEO



GEI Works

• United States
• Wholesale
• 1 - 100 Employee

• Business Development Manager

  • Aug 2017 - Feb 2018

  Liaison between sales and marketing departmentSales skills trainingPersonnel coaching Key account/business developmentProject managementProjectionsReportingStrategy Administration SOPs and work instructionsGEI Works is a manufacturer and supplier of water storage, erosion control and pollution prevention solutions such as: silt curtains, stormwater BMPs, dewatering and filtration, secondary containment, water storage tanks, erosion control products, industrial supplies, and incinerators.

• Marketing Associate

  • Nov 2016 - Aug 2017

  Project management Digital content strategySEO and SEMKeyword researchGoogle AdWordsSocial Media Copy writing - Generate creative and technical writing for product descriptions, web site copy, slogans, messages, case studies and blogsUpdate websites with Dreamweaver and SiteSellTraining and development of team members and SOP creationwww.erosionpollution.com



Indian River Medical Center

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• Marketing And Public Relations Specialist

  • Jan 2015 - Oct 2016

  • Create and execute standard operating procedures, physician on-boarding process and marketing strategies• Track ROI on media buys and other initiatives, analyze overall impact of campaign and estimate cost per lead (call tracking numbers for direct mail, clicks and impressions online, etc.)• Support hospital physicians and services through various marketing channels to increase awareness and grow new patient volume• Generate publicity, write press releases, and facilitate media interviews with physicians and hospital directors• Produce multi-media content for website and social media (manage dashboard/posting schedule)• Manage projects with vendors to produce high-quality creative content (photography, videography, graphic design, direct mail, ads, brochures, etc.)• Maintain brand consistency across channels (digital, print, radio, etc.)



Brookdale

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Sales & Marketing Manager

  • Jan 2014 - Jan 2015

  • Aided in creation and execution of strategic plan to promote assisted living and memory care through multi-channel marketing, branding, media relations, business development and community outreach• Increased community awareness and referrals from physicians, skilled nursing facilities, hospitals, adult daycares, Alzheimer’s association, churches and senior centers• Planned educational seminars, networking events, open houses, and resident activities• Wrote content for marketing collateral, managed media relations, maintained facebook pages• Facilitated tours and met with prospective families • Used various sales techniques to secure new move-ins• Updated CRM with sales contacts to referral base and customers• Reported sales and census data/projections to directors• Managed email campaigns to customers, referral providers and community organizations



Space Coast Credit Union

• United States
• Banking
• 100 - 200 Employee

• Marketing Temp

  • Oct 2013 - Dec 2013

  • Assisted with the creation and review of web content for the launch of SCCU’s new website• Wrote and edited press releases, branch marketing materials and advertisements• Coordinated collateral development with graphic and web designers • Assisted with the creation and review of web content for the launch of SCCU’s new website• Wrote and edited press releases, branch marketing materials and advertisements• Coordinated collateral development with graphic and web designers



Home Instead Senior Care

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Community Liaison

  • Jul 2012 - Jun 2013

  • Established relationships with healthcare providers and senior communities; facilitated referrals• Planned educational events, health fairs, speaking engagements and charity functions• Managed networking efforts among local business groups• Served on Alzheimer's walk committee and assisted in event planning and fundraising efforts • Established relationships with healthcare providers and senior communities; facilitated referrals• Planned educational events, health fairs, speaking engagements and charity functions• Managed networking efforts among local business groups• Served on Alzheimer's walk committee and assisted in event planning and fundraising efforts



Diaz Center for Plastic Surgery

• Health, Wellness & Fitness
• 1 - 100 Employee

• Patient Concierge & Office Manager

  • Feb 2012 - Jul 2012

  • Managed front-desk including appointment setting, insurance authorizations, check-out• Wrote and pitched press releases resulting in media coverage in Florida Today• Coordinated educational and charity events• Supervised MA student during a 5 week externshipwww.diazplasticsurgery.com

• Writer & Marketing Consultant

  • Apr 2011 - Jul 2012

  • Freelance/Subcontract Work• Served as writer and marketing consultant for a cosmetic and reconstructive surgery center• Wrote marketing and technical copy for website, patient materials, and advertising materials• Aided in marketing planning and post-campaign ROI analysis/evaluation



TEPAS Breast Center

• Marketing Liaison

  • Feb 2010 - Jan 2012

  • Served as physician liaison to maintain relationships with area healthcare practices and increase referrals• Managed all marketing activities including marketing plan, analysis, public relations & advertising• Aided in design and copyrighting of promotional items, brochures, advertisements, etc.• Made basic updates to website, facebook page and sent out quarterly e-blasts• Wrote, distributed and pitched press releases • Planned speaking engagements, events and charity functions• Provided free educational materials, wigs and scarves to cancer patients (provided by American Cancer Society)• Performed various administrative duties• Also handled these responsibilities for TEPAS Healthcare www.tepashealth.com.



Apartment & Real Estate Promotions

• Marketing Director

  • Jan 2009 - Dec 2009

  • Wrote marketing copy and led team in design of brochures, direct mail postcards, websites and ads• Managed art department projects by coordinating with clients and graphic artists• Supervised 5 employees, held staff meetings, reported progress to management • Wrote marketing copy and led team in design of brochures, direct mail postcards, websites and ads• Managed art department projects by coordinating with clients and graphic artists• Supervised 5 employees, held staff meetings, reported progress to management



NCMA

• 1 - 100 Employee

• Marketing Specialist

  • Feb 2008 - Oct 2008

  • Managed marketing plans and schedules for products and services• Coordinated marketing strategies for internal departments, vendors and members• Developed and maintained key relationships with corporate and educational partners• Wrote, distributed and pitched press releases • Tracked and analyzed media coverage by creating a media clip book• Wrote and sent weekly e-newsletters to members• Aided in design and copywriting of website, eblasts, advertisements, and educational materials• Represented the National Contract Management Association at conferences and trade shows



Sage Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Coordinator

  • Oct 2007 - Feb 2008

  • Tracked and analyzed daily media coverage by creating yearend clip books for multiple clients• Maintained library of trade publications including subscription renewals• Researched award and speaking opportunities and maintained databases• Proof-read/edited press releases and marketing copy • Tracked and analyzed daily media coverage by creating yearend clip books for multiple clients• Maintained library of trade publications including subscription renewals• Researched award and speaking opportunities and maintained databases• Proof-read/edited press releases and marketing copy



City of Germantown, MD

• Public Relations Volunteer

  • May 2007 - Oct 2007

  • Provided public relations and marketing support for city event• Wrote, distributed, and pitched press releases and aided in ad design • Provided public relations and marketing support for city event• Wrote, distributed, and pitched press releases and aided in ad design



DPR Group, Inc

• Public Relations Coordinator

  • Nov 2006 - Oct 2007

  • Represented high-tech, supply-chain, and defense clients• Became Vocus "house expert," held administrator rights and trained staff • Tracked and analyzed media hits and maintained associated clip books• Helped write, edit, distribute, and pitch about 10 press releases per month • Maintained direct contact with seven clients on a day-to-day basis to manage projects, and created action items and agendas for weekly meetings • Created over five successful business development presentations• Suggested increase in monthly retainer hours, which increased corporate earnings 33 percent• Interviewed and co-managed our summer intern• Maintained library of trade publications and managed subscription renewals



Curves

• Armenia
• IT Services and IT Consulting
• 1 - 100 Employee

• Assistant Manager & Fitness Trainer

  • Jun 2004 - Oct 2007

  • Promoted from fitness trainer to assistant manager overseeing six staff members• Served as temporary office manager while supervisor was out on maternity leave• Managed work schedules and staff training• Sold and processed payment for club memberships • Instructed and motivated groups on proper nutrition and exercise• Wrote and designed monthly newsletter • Promoted from fitness trainer to assistant manager overseeing six staff members• Served as temporary office manager while supervisor was out on maternity leave• Managed work schedules and staff training• Sold and processed payment for club memberships • Instructed and motivated groups on proper nutrition and exercise• Wrote and designed monthly newsletter



ASCO

• Belgium
• Aviation and Aerospace Component Manufacturing
• 700 & Above Employee

• Public Relations Assistant

  • Jun 2006 - Oct 2006

  • Distributed press releases and "Today's News" (daily e-newsletter)• Tracked and analyzed American Society of Clinical Oncology media hits • Updated communications database• Performed administrative duties such as filing and data entry • Distributed press releases and "Today's News" (daily e-newsletter)• Tracked and analyzed American Society of Clinical Oncology media hits • Updated communications database• Performed administrative duties such as filing and data entry



Maryland Food Bank

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Community Relations Intern

  • Aug 2005 - Dec 2005

  • Wrote content for website, radio ads, press releases, and coordinated with media and corportate partners on philanthropic efforts • Wrote content for website, radio ads, press releases, and coordinated with media and corportate partners on philanthropic efforts



Towson Center for the Arts

• Public Relations Coordinator

  • Aug 2005 - Dec 2005

  • Provided public relations, marketing & event support for the Center for the Arts • Wrote, distributed, and pitched press releases and aided in ad design • Provided public relations, marketing & event support for the Center for the Arts • Wrote, distributed, and pitched press releases and aided in ad design