Danny Lelie

CFO at Play Media
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Contact Information
Location
Antwerp Metropolitan Area, BE
Languages
  • Dutch -
  • French -
  • English -

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Gregory Tuyteleers

I worked 6 months very closely with Danny and recommend him as a very strong finance professional with a very broad finance knowledge. During his two year period as a Finance Interim Manager supporting the

Sylvie Verroken

During the 2 years that Danny worked in my team, he immediately showed to master advanced analytical and financial modeling skills. On top of that, Danny is a natural born business partner. His listening skills and diplomacy, combined with a thorough business understanding, enabled him to effectively influence decisions even in sensitive business cases. Finally, I appreciated Danny’s sociable style and sense of humor which made him a key team member as of the very beginning of his assignment in Johnson and Johnson.

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Experience

    • France
    • Technology, Information and Internet
    • 1 - 100 Employee
    • CFO
      • Jan 2021 - Present

    • CFO - Head of HR
      • Aug 2015 - Dec 2020

      Play Media: TV channels Play 4, Play 5, Play6 , Play 7; Digital GoPlaySBS Sales Belgium - Company turnaround from break-even EBITDA levels in 2015 to +10M€ EBITDA in 2017 (BEGAAP)- Cost and program inventory optimisation- Working capital and cash flow optimisation

    • Facilities Services
    • Owner
      • Jun 2008 - Present

      Interim Management & Consultancy Business Strategy & Finance Interim Management & Consultancy Business Strategy & Finance

    • Belgium
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Financial Management Consultant
      • Mar 2015 - Jul 2015
    • Belgium
    • Telecommunications
    • 700 & Above Employee
    • Director, Product Line Management Mobile & Fixed line telephony - Mobility
      • Feb 2013 - Jan 2015

      MOBILE:Q2 2012: 275K mobile subscribers July 2012: launch of new mobile tariff plans King & Kong March 2014: new mobile line-up (King Supersize)Q4 2014: 895K mobile subscribersTurnover 2014: 260 Mio €MOBILITY:Mid March 2014: 1 250 000 homespots (250 K via VOO partnership)

    • Product Line Management Mobile (ad interim)
      • Aug 2012 - Jan 2013

    • Senior Business Controller Mobile Division (ad interim)
      • Nov 2011 - Jul 2012

      business finance support to the Mobile Division

    • Senior Business Controller Customer Care/ Installations (ad interim)
      • Oct 2010 - Oct 2011

      supporting:- Customer Installations- Customer Care

    • United States
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Senior Financial Analyst - Finance Manager ad interim
      • Jun 2008 - Sep 2010

      supporting the “Johnson & Johnson Pharmaceutical Research & Development (JJ PRD)” organization supporting the “Johnson & Johnson Pharmaceutical Research & Development (JJ PRD)” organization

    • Belgium
    • Software Development
    • Finance / Operations/ Business Development Manager
      • May 2003 - May 2008

      - Company transition towards a major belgian distributor of prepaid telco vouchers (terminal solution) - Roll-out of an all-in-one terminal solution allowing proximity stores to sell prepaid telco vouchers and at the same time provide them with a payment solution for debit and credit cards (partnership with ATOS Worldline) - Turnover: 2004: 110 Mio €; 2008: 159 Mio € - Company transition towards a major belgian distributor of prepaid telco vouchers (terminal solution) - Roll-out of an all-in-one terminal solution allowing proximity stores to sell prepaid telco vouchers and at the same time provide them with a payment solution for debit and credit cards (partnership with ATOS Worldline) - Turnover: 2004: 110 Mio €; 2008: 159 Mio €

    • Project Coach
      • Mar 2002 - Apr 2003

      Change Management projects

    • Financial Controller
      • May 2000 - Feb 2002

      Financial controlling of various press distribution companies and coordination center

    • United States
    • Investment Management
    • Auditor
      • Oct 1997 - Apr 2000

      External Audit External Audit

Education

  • Syntra Hasselt
    Investment Advisor
    2001 - 2002
  • Solvay Business School
    Master, Handelsingenieur
    1992 - 1997
  • Vrije Universiteit Brussel
    Master's degree
    1992 - 1997

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