Marketing Business Development Manager

• Sep 2022 - Present

I join to Greeen&Great, a great project and huge potential company to be part of, delivering all my experience and best to reach the growth and development forecasted in the upcoming years. My role as Marketing Manager to develop the brand awareness, create, deploy and execute the unique value proposition that we must communicate to our customers and lead the entire Marketing and Communication strategy to make things happen and get customers fall in love us, being Green and Feeling Great when try and eat our 100% vegetal products. Main duties: 1. Achieve the Sales & EBITDA targets. 2. Definition and deployment of the Marketing and Communication Plan. 3. Management of communication and promotion of the brand and products in social networks, mainly Instagram, Facebook, and SEO/SEM strategies for customer acquisition, CAC optimisation and improvement of CLTV. Monitoring of KPI's, return on investment and media planning. 4. Management of Product Development Plan, defining cost objectives, pricing, target customers and product ranges to be developed to expand Green&Great portfolio. 5.Profitability analysis by client, product, brands and sales channels. Monitoring and control of the evolution of sales by type of customer, channels, brands and products. 6.Market and competitors monitoring.

Business Development

• Nov 2021 - Present

Collaboration with Gud Company, startup in early stage, ready to launch the app during 2022 year. 1. Support as consultant to develop the business model to monetize both B2C and B2B. 2. Develop and deployment of the plan for leads generation and users acquisition. 3. Lean Marketing methodology deployment. 4. Creation and contents planification. Customer Journey to implement Marketing Automation in a second stage. Tools used: Meta Business Suite, Google Ads, Google Analytics, Mailchimp, Google Trends, PageSpeed Insights. Wordpress, Canva... 5. Monitoring main metrics to maximize CPC, CTR and CAC. 6. Seeking partners and influencers linked to our social mindset.

Head of Marketing & Development

• Apr 2011 - Mar 2021

As Marketing role:1. Marketing Plan: Define and execute the plan, establishing the objectives, KPI´s and strategies. 2. Pricing & Product Management: Define the pricing policy and product porfolio to boost margins and revenues.3. Customer Experience: Define and monitoring the customer journey applying the actions needed to improve the experience and satisfaction of our customers.4. Competition: Monitoring the market, know the business trends and customer behaviour. 5. Brand Management: Ensure the brands & communications are aligned with Corporate guidelines and company values.6. Social Media: Define the contents and tools to stay in the customer top of mind, improve the company reputation, interact with customers to solve its pains with us or promoting products. As Business Development role:1. Create The Business Cases: Market Analysis, Competition, define Business Model for each location, preparing all neccesary documentations to participate in Public Bids for motorways and airports channels.2. Negotiation: In charge for closing agreements with partners and brands to operate the business in our network scope by identifying market trends , travellers needs and wishes, building a winning brand porfolio.

Responsible of Marketing Retail

• Aug 2005 - Apr 2011

1. Development and deployment the Strategic Retail Annual Plan.2. Category Management working close to KAM and Trade Marketing of leading suppliers to create the commercial plan for each category and product activations on site to boost sales.3. Commercial spaces management, building the right layout and deployment the visual merchandising for each store according to the customer journey and its needs to get the best performance on sales and gross margins.4. Sales Reporting and presentations of all activities to the company CEO .

Product Manager Restaurants

• Sep 2002 - Aug 2005

PRODUCT MANAGER

• Apr 1999 - Sep 2002