Experience

Noa

• United States
• Information Technology & Services

• Head of Marketing

  • Sep 2022 - Present

  London, England, United Kingdom • Helping to build the next big thing in the filtered water category. Noa offers any type of filtered water - sparkling, chilled, and boiling - from your existing kitchen tap. No modifications required. • Leading the marketing function, including branding, acquisition and onsite customer experience.



Self-employed

• Real Estate
• 1 - 100 Employee

• Freelance Head of Marketing/Growth

  • Jan 2022 - Sep 2022

  Working with early stage and Direct to Consumer companies to develop their marketing function and remove barriers to growth/scale.



Farmdrop

• United Kingdom
• Retail
• 1 - 100 Employee

• Head of Marketing and PR

  • Dec 2019 - Dec 2021

  London • Led an integrated team of specialists across digital marketing, CRM, design, social and video. Key achievements: • Grew the new customer base in line with CAC targets, scaling growth in new acquisition channels, particularly Google Shopping. • Evolved brand proposition. Launched first 360 TV and Out of Home Campaign “Experience Food Euphoria” for Farmdrop in collaboration with creative agency Hell Yeah! • Improved efficiency of media spend, moving away from… Show more • Led an integrated team of specialists across digital marketing, CRM, design, social and video. Key achievements: • Grew the new customer base in line with CAC targets, scaling growth in new acquisition channels, particularly Google Shopping. • Evolved brand proposition. Launched first 360 TV and Out of Home Campaign “Experience Food Euphoria” for Farmdrop in collaboration with creative agency Hell Yeah! • Improved efficiency of media spend, moving away from poorer performing offline channels to digital first acquisition strategy. • Consistently hit revenue targets and improved the CRM system as a lever to drive sales. Show less

• Marketing & PR Manager

  • Jan 2017 - Sep 2019

  London, United Kingdom • Joined Farmdrop on their mission to fix the food chain. Working with Chief of Brand and Founder to build a famous challenger brand in the online grocery category. Key achievements: • Delivered regular Tier 1 media coverage for Farmdrop across online, print and broadcast media. • Increased organic growth and brand fame, working with an amazing content team to generate engaging social media, video and blog content. • Worked with founder to launch brand building… Show more • Joined Farmdrop on their mission to fix the food chain. Working with Chief of Brand and Founder to build a famous challenger brand in the online grocery category. Key achievements: • Delivered regular Tier 1 media coverage for Farmdrop across online, print and broadcast media. • Increased organic growth and brand fame, working with an amazing content team to generate engaging social media, video and blog content. • Worked with founder to launch brand building initiatives that furthered the company mission, grew the customer base and generated free PR. Show less



Policy Exchange

• United Kingdom
• Think Tanks
• 1 - 100 Employee

• Economics and Social Policy Research Fellow

  • Nov 2014 - Jan 2017

  London, England, United Kingdom • Part of the Economics team at Policy Exchange, the UK’s leading think-tank. • Responsible for: writing research papers and blogs on economics and social policy, supporting the Head of the Unit with fundraising, participating in debates, media interviews and policy discussion groups. Key achievements: • Authored research paper on reforming Public Sector Performance & Pay. Recommendation to cut contractor payroll costs by £1 billion was adopted by the Treasury at the 2015… Show more • Part of the Economics team at Policy Exchange, the UK’s leading think-tank. • Responsible for: writing research papers and blogs on economics and social policy, supporting the Head of the Unit with fundraising, participating in debates, media interviews and policy discussion groups. Key achievements: • Authored research paper on reforming Public Sector Performance & Pay. Recommendation to cut contractor payroll costs by £1 billion was adopted by the Treasury at the 2015 Spending Review. • Published a paper on how technology, transport and devolved powers can improve social mobility in UK cities. Received lots of national and local press. Analysis showed a positive correlation between regional areas of high unemployment and poor transport links. • Worked with business (mainly tech and professional services companies) to organise interesting fringe events at political party conferences. Show less



Cabinet Office

• United Kingdom
• Government Administration
• 700 & Above Employee

• Strategy Advisor - Efficiency & Commercial Reform

  • Jun 2013 - Nov 2014

  London, United Kingdom • Part of the Cabinet Office Strategy Unit, finding ways to maximise efficiency savings in Government and implement public sector reform. • Joined the Ministerial Policy Unit, working with the unit to implement the Minister's reform agenda and providing advice on improving Government performance. Key achievements: • supported the team with analytical support during the Spending Review 2013. • part of the team that secured Treasury approval for an innovative… Show more • Part of the Cabinet Office Strategy Unit, finding ways to maximise efficiency savings in Government and implement public sector reform. • Joined the Ministerial Policy Unit, working with the unit to implement the Minister's reform agenda and providing advice on improving Government performance. Key achievements: • supported the team with analytical support during the Spending Review 2013. • part of the team that secured Treasury approval for an innovative, Green Energy project. • supported the Policy Unit on a successful review of the Crown Commercial Service. • conducted a review of Ministerial Private Offices, providing recommendations for improving effectiveness of the Private Office set up. Show less



House of Commons

• United States
• Manufacturing
• 1 - 100 Employee

• Parliamentary Researcher

  • Sep 2011 - May 2013

  London, England, United Kingdom • Part of a research facility for MPs. Providing research and political briefing support for Commons debates and public correspondence (2011/2012). • Researcher for the Head of the Treasury Select Committee, Rt Hon Andrew Tyrie MP, providing research and constituency support, managing a small team and expenses (2012/2013).