House of Commons (HOC) is an innovative CBD brand building business that owns multiple consumer brands, manufactures a variety of hemp-based CBD products, and is selling its products through established B2B (wholesale) and B2C (digital) channels. HOC has developed exceptionally well-crafted brands including Banks, Thunder Brothers, Mercer, Cannafino, Petriatrics, Sherpa, and Podium. As HOC’s vision was forming, we recognized a massive hole in the industry. No one was focusing on building brands the way Fortune 500 companies build brands: for specific audiences, lifestyles, demographics, verticals, etc. and with in-depth thinking about how the brand story will engage the intended audience. Our deep understanding of how to market brands based on communicating benefits that appeal to clear target audiences allowed us to create brands that connect in ways that fuel passions beyond anything currently visible in the market. HOC's founders' keen awareness of what "premium" means to consumers and how important marketing is to a brand, has always been our "lightning in a bottle". This key differentiator in our approach to business is visible when exploring the extensive amount of work we put into our brands, product formulations, packaging, and marketing framework.
