Experience

Rimports, LLC, A Sterno Group Company

• United States
• Manufacturing
• 1 - 100 Employee

• Vice President of Sales & Marketing

  • 2018 - Present

  Greater Salt Lake City Area I lead corporate sales and marketing initiatives for Rimports, LLC, the market leader in wax and essential oil-based home fragrance products. My team is responsible for sales account relationships at major national and regional retailers as well as corporate branding and positioning efforts. • I implemented a fragrance selection process for key accounts that improved retailer sell-through and improved the SKU transition process, resulting in increased profitability for both customers and… Show more I lead corporate sales and marketing initiatives for Rimports, LLC, the market leader in wax and essential oil-based home fragrance products. My team is responsible for sales account relationships at major national and regional retailers as well as corporate branding and positioning efforts. • I implemented a fragrance selection process for key accounts that improved retailer sell-through and improved the SKU transition process, resulting in increased profitability for both customers and Rimports. • Under my leadership our astounding Graphic Design team creates industry leading packaging, merchandising and creative tools to drive incremental revenue. •Our team developed multiple effective merchandising tools to secure additional promotional opportunities and growth with limited additional retailer investment. • As part of the Rimports Executive Leadership team, I promote a healthy corporate culture, employee growth and development, and reaching aggressive revenue goals. Show less



KT Tape

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • 2016 - 2018

  Greater Salt Lake City Area Directed corporate marketing initiatives in high-growth environment. Responsible for all marketing efforts including branding, digital media and new product development. Managed staffing, budget and agency relationships. • Implemented corporate Olympic marketing plan resulting in 40+ percent annual growth • Directed website design, social media and digital ad planning • Executed robust Public Relations plan using sponsored Olympic and professional athletes resulting in significant… Show more Directed corporate marketing initiatives in high-growth environment. Responsible for all marketing efforts including branding, digital media and new product development. Managed staffing, budget and agency relationships. • Implemented corporate Olympic marketing plan resulting in 40+ percent annual growth • Directed website design, social media and digital ad planning • Executed robust Public Relations plan using sponsored Olympic and professional athletes resulting in significant increase in brand awareness • Oversaw completion of sizable new product introduction with over $1 million in combined revenue. Show less



Private Consulting Practice - Mountain West

• Senior Consultant

  • 2014 - 2016

  Greater Salt Lake City Area Marketing strategy and tactics consulting for various Intermountain West businesses. • Distribution strategy • Website analysis • Branding/communications strategy



Browning

• United States
• Sporting Goods Manufacturing
• 200 - 300 Employee

• Division Manager, Outdoor Products & Sales Administration

  • 2010 - 2014

  Morgan, UT Led group responsible for all non-firearm product lines with revenue of $60 million annually, while also supervising call center departments. Managed staff of 35 with total expense budget of $3.5 million. • Generated $1 million of incremental knife sales in first year of new line by guiding product team through improved marketing plan process. • Directed executive level-team in evaluation process of e-commerce options to improve branding and product availability, resulting in marketing… Show more Led group responsible for all non-firearm product lines with revenue of $60 million annually, while also supervising call center departments. Managed staff of 35 with total expense budget of $3.5 million. • Generated $1 million of incremental knife sales in first year of new line by guiding product team through improved marketing plan process. • Directed executive level-team in evaluation process of e-commerce options to improve branding and product availability, resulting in marketing partnership that ranked 17th among Browning dealers after one year. • Developed new reporting system to improve management of inventory levels and championed additional sales promotional efforts which combined with monitoring system resulted in over 30% reduction in inventory levels to drive increased profitability. • Established multi-location communication/collaboration team and process which resolved compliance issues, improved customer satisfaction and reduced chargeback expenses. • Directed team of five Product Managers in ongoing product development process to successfully meet launch windows and market opportunities for very diverse line of Browning Outdoor Products, ranging from $15 retail price knives to over $4,000 gun safes. • Initiated first major market research initiative in several years, resulting in ongoing team review process and availability of custom research projects to key decision makers. • Achieved 25% increase in revenue over two years at Browning Factory Outlet store by coaching store management in development of new systematic marketing and merchandising approach. Show less

• Product Manager

  • 1998 - 2009

  Morgan, UT Complete responsibility for product development, pricing, revenue, gross margin and inventory of knife product line (1998 to 2000) and gun safe product line (2000 to 2009). Managed staff of three. • Achieved 35% growth in gun safe revenue over several year period by launching innovative new products, developing new distribution channels and creating new sales programs. • Created entirely new dealer-focused safe promotional program which successfully generates additional order volume at… Show more Complete responsibility for product development, pricing, revenue, gross margin and inventory of knife product line (1998 to 2000) and gun safe product line (2000 to 2009). Managed staff of three. • Achieved 35% growth in gun safe revenue over several year period by launching innovative new products, developing new distribution channels and creating new sales programs. • Created entirely new dealer-focused safe promotional program which successfully generates additional order volume at low cost when used periodically to keep factory utilization high or spike sales in slow period. Same system still successfully used 10 years later. • Developed innovative merchandising tools including POS displays, web ordering systems and video-based programs which increased consumer engagement and solidified retail floor space position. • Achieved recognized dominant industry position as innovation leader with advances such as the DPX® Door Storage System by instituting a safe product development team process. • Consistently met sales objectives by using innovative consumer and dealer rebates and other promotional programs outside of company standard offers. Show less



FranklinCovey

• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Manager

  • 1996 - 1998

  Salt, Lake City, UT Responsible for marketing training/professional services business. • Increased revenue by 15% with innovative new approach to direct mail campaign on a $1.75 million annual budget. • Designed business to business direct mail program which increased response rate 300% and drove deeper penetration of existing market segments. • Expanded product distribution by coordinating development of entirely new technology based training product line.