Craig Madden
SVP, eCommerce & Marketing at Propper International- Claim this Profile
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Bio
Richard C Rucinski
I reported to Craig directly as a Sales and Marketing intern for Indiana Botanic Gardens (Botanic Choice). I am extremely impressed with the strategic approaches he is taking to understand user experience as a customer on the Botanic Choice website. He does a great job making sure everyone on his team understands the goals and purposes of what their instructed to do. Seeing how Craig operated in a business setting was a first-hand example for me on how to manage a team of people as a professional and I am excited to see how it develops further under his leadership.
Christina Cowen Escobedo
Craig was a highly energetic and effective leader at AMO. During his tenure his team was tasked with transitioning platforms more than once and he ensured that it all ws completed on time and kept morale high even during the hiccups along the way. He gets things done and is open to finding new and creative ways to improve processes and save time. Craig does a great job at listening to his employees too, ensuring that everyone's voice is heard during meetings and all options are considered. He would be an asset to any company looking for a strong digital leader.
Richard C Rucinski
I reported to Craig directly as a Sales and Marketing intern for Indiana Botanic Gardens (Botanic Choice). I am extremely impressed with the strategic approaches he is taking to understand user experience as a customer on the Botanic Choice website. He does a great job making sure everyone on his team understands the goals and purposes of what their instructed to do. Seeing how Craig operated in a business setting was a first-hand example for me on how to manage a team of people as a professional and I am excited to see how it develops further under his leadership.
Christina Cowen Escobedo
Craig was a highly energetic and effective leader at AMO. During his tenure his team was tasked with transitioning platforms more than once and he ensured that it all ws completed on time and kept morale high even during the hiccups along the way. He gets things done and is open to finding new and creative ways to improve processes and save time. Craig does a great job at listening to his employees too, ensuring that everyone's voice is heard during meetings and all options are considered. He would be an asset to any company looking for a strong digital leader.
Richard C Rucinski
I reported to Craig directly as a Sales and Marketing intern for Indiana Botanic Gardens (Botanic Choice). I am extremely impressed with the strategic approaches he is taking to understand user experience as a customer on the Botanic Choice website. He does a great job making sure everyone on his team understands the goals and purposes of what their instructed to do. Seeing how Craig operated in a business setting was a first-hand example for me on how to manage a team of people as a professional and I am excited to see how it develops further under his leadership.
Christina Cowen Escobedo
Craig was a highly energetic and effective leader at AMO. During his tenure his team was tasked with transitioning platforms more than once and he ensured that it all ws completed on time and kept morale high even during the hiccups along the way. He gets things done and is open to finding new and creative ways to improve processes and save time. Craig does a great job at listening to his employees too, ensuring that everyone's voice is heard during meetings and all options are considered. He would be an asset to any company looking for a strong digital leader.
Richard C Rucinski
I reported to Craig directly as a Sales and Marketing intern for Indiana Botanic Gardens (Botanic Choice). I am extremely impressed with the strategic approaches he is taking to understand user experience as a customer on the Botanic Choice website. He does a great job making sure everyone on his team understands the goals and purposes of what their instructed to do. Seeing how Craig operated in a business setting was a first-hand example for me on how to manage a team of people as a professional and I am excited to see how it develops further under his leadership.
Christina Cowen Escobedo
Craig was a highly energetic and effective leader at AMO. During his tenure his team was tasked with transitioning platforms more than once and he ensured that it all ws completed on time and kept morale high even during the hiccups along the way. He gets things done and is open to finding new and creative ways to improve processes and save time. Craig does a great job at listening to his employees too, ensuring that everyone's voice is heard during meetings and all options are considered. He would be an asset to any company looking for a strong digital leader.
Experience
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Propper International
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United States
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Apparel & Fashion
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100 - 200 Employee
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SVP, eCommerce & Marketing
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2019 - Present
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Botanic Choice
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United States
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Retail Health and Personal Care Products
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1 - 100 Employee
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Vice President, eCommerce
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2017 - 2019
Lead all aspects of ecommerce and digital, including technology stack overhaul, roadmap development, digital marketing, mobile commerce, customer acquisition, marketplace expansion, and talent recruitment. Accelerate business and revenue growth through development and implementation of digital strategies. Proactively function as a digital thought leader to communicate and promote the vision of eCommerce across the organization. Conduct comprehensive research to remain up to date with technology advancements in the industry and facilitate onboarding of new technology selections. Show less
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Brady Corporation
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United States
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Manufacturing
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700 & Above Employee
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Director, eCommerce & Digital
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Aug 2014 - 2017
Directed B2C and B2B digital operations, including e-Commerce, digital marketing, web development, and P&L.Developed marketing and technology road maps while ensuring strict adherence to budget and time targets of delivery. Executed multi-channel digital marketing, online customer engagement, and conversion optimization strategies across all digital platforms. Exceeded goals, including increasing sessions, revenue, conversion rates, average order value, and customer acquisition.Selected Contributions:✪ Reduced ad-spend by 11% and increased revenue by 16% through digital marketing campaign and landing page optimization✪ Restructured mobile experience leading to a 31% increase in phone & tablet conversion rates✪ Identified and oversaw the implementation of technology solutions, including eCommerce platform, delivering an annual savings of $327K Show less
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Sr. Manager, Global Digital Analytics
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Jun 2013 - Aug 2014
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Senior Manager, User Experience
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May 2011 - Jun 2013
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Orchard Brands
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Tucson, Arizona Area
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Director, eCommerce
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Aug 2008 - May 2011
Administered hands-on leadership for successful transformation, integration, and acceleration of eCommerce for multiple direct to consumer apparel brands. Exceeded customer acquisition and retention objectives by selecting technology service partners and digital advertising agencies. Increased traffic and revenue through search engines, email marketing, affiliate marketing, and retargeting by developing and executing online digital strategies. Raised conversion rate through customer journey optimization, content enhancements, and marketing segmentation techniques. Selected Contributions: ✪ Planned and launched email campaign strategy, which resulted in a $512K lift in revenue in less than 12 months ✪ Recruited, hired, and managed a cross functional team of digital experts ✪ Designed digital marketing plan, which increased search engine marketing revenue by 32% and decreased ad-spend by 19% Show less
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Bac Tui Ltd, LLC
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Henderson, NV
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Director of eCommerce
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2003 - 2008
Developed, planned, and executed marketing, eCommerce, and technology strategies to outperform client demands. Translated client-articulated visions into actionable digital experiences. Led companies through the planning, budgeting and implementation of digital strategies. Selected Contributions: ✪ Lead team of internal experts in guiding clients on how to create and operate an eCommerce organization across Digital Marketing, Creative, Merchandising, Analytics, and P&L management ✪ Created marketing strategies aligned with budget, goals, target audiences and company objectives ✪ Recommended and implement technology solutions leading clients in their efforts to launch new business ventures and acquire market share Show less
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Software International, L.P.
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Santa Ana, CA
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Vice President
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1993 - 2003
Owned and managed eCommerce operations and strategy, including P&L, infrastructure, marketing and merchandising. Successfully transitioned brick and mortar retail locations to an online pure play model. Built multi-year strategic plan to hyper-grow business and expand online team. Selected Contributions: ✪ Drove all online marketing activities including, search engine marketing, search engine optimization, email, affiliate, shopping engines, and display ✪ Responsible for managing the development and execution of the overall eCommerce and promotional strategy in support of business growth, customer acquisition, retention, and revenue targets ✪ Created and managed online marketing budget with an ROI justification for PPC, affiliate, comparison shopping engines, and email Show less
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