We got our start in 1967 with a contract for the U.S. Navy, manufacturing the iconic “Dixie Cup” hat worn by U.S. sailors. Over the decades, we’ve supplied more than 120 million garments to the U.S. Department of Defense, law enforcement agencies, and the public safety community. You may not have heard of us, but you’ve definitely seen our work. Our heritage informs how we operate. We are a retail brand, but we still think like a contract manufacturer. Contracts aren’t won by selling a particular lifestyle, telling unique stories, or appealing to emotion. They are won with features, quality, and demonstrable value. Contracts are won on the concrete. This mentality drives every aspect of our production. Make it Work. Make it Last. Make it Real. Or don’t make it at all. We started in 1967 as a contract manufacturer for the U.S. Department of Defense. That heritage defines how we operate. Contracts aren’t won by selling a particular lifestyle, or appealing to emotion. They are won with features, quality, and demonstrable value. Contracts are won on the concrete. Make it Work. Make it Last. Make it Real. Or don’t make it at all.
