Chris Rainey

Director of Digital Marketing at SonGear
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Location
Winston-Salem, US

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Experience

    • Retail
    • 1 - 100 Employee
    • Director of Digital Marketing
      • Apr 2020 - Present
    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Director of Digital Marketing
      • Apr 2018 - Present

      Berryville, AR

    • Director of Marketing
      • Feb 2018 - Mar 2018

      Berryville, AR

    • Graphic Design
    • Writer-Blogger
      • Jan 2005 - Present

      Myrtle Beach, South Carolina Area Over the years I've written about marketing, leadership, family and wherever the wind may blow. Now I'm focused on health and career. When you're strong in body and mind you're in a great position to grow professionally. And if you want to thrive professionally you need to continually sharpen your skills. So, I'm providing content for people who just starting their career to those who have a few decades under their belt.

    • United States
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Brand Ambassador - Legionnaire
      • Feb 2017 - Present

      United States In 2014 I found myself on the edge of a health crisis; very obese, high blood pressure, pre-diabetic, sleep apnea and the list went on. Shortly after my birthday that year I made the decision that I no longer wanted to be sick, tired, and on a fast track to more disease. Within three years I lost more than 70 pounds and 15% body fat and I reversed all of my health issues. And then in 2016, I participated in the year-long My Transphormation Starts Today health challenge sponsored by 1st… Show more In 2014 I found myself on the edge of a health crisis; very obese, high blood pressure, pre-diabetic, sleep apnea and the list went on. Shortly after my birthday that year I made the decision that I no longer wanted to be sick, tired, and on a fast track to more disease. Within three years I lost more than 70 pounds and 15% body fat and I reversed all of my health issues. And then in 2016, I participated in the year-long My Transphormation Starts Today health challenge sponsored by 1st Phorm. By the end of the year, I was in the best shape of my life and chosen as one of the winners of the challenge. As a result of winning I became a sponsored ambassador and 1st Phorm Legionnaire. Today, I’m helping others who are on their own health journey. It’s my privilege to play a part in seeing people change their health and see how it impacts their entire life including their family and career. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Marketing
      • Mar 2017 - Feb 2018

      Myrtle Beach, South Carolina Area As the Director of Marketing I oversee our outreach to current and prospective clients. Through digital and traditional marketing channels our team is educating entrepreneurs and business owners on how to grow their business and create movements.

    • United States
    • Religious Institutions
    • 300 - 400 Employee
    • Digital Marketing Strategist
      • Jul 2012 - Mar 2017

      Fenton, MO Joyce Meyer Ministries is a Christian non-profit organization based in Fenton, Missouri. JMM employ's more than 800 people in 14 offices around the world, including more than 500 in our world headquarters. JMM provides global humanitarian aid to hurting people and teaches people how to enjoy everyday life. I am part of an incredibly talented team that oversee everything that happens online including: content marketing, social media, mobile apps, design, development, email marketing… Show more Joyce Meyer Ministries is a Christian non-profit organization based in Fenton, Missouri. JMM employ's more than 800 people in 14 offices around the world, including more than 500 in our world headquarters. JMM provides global humanitarian aid to hurting people and teaches people how to enjoy everyday life. I am part of an incredibly talented team that oversee everything that happens online including: content marketing, social media, mobile apps, design, development, email marketing, SEO/SEM, video production and streaming, database management and any other web/digitally related project. As the digital marketing strategist I research, develop and recommend digital solutions to organization-wide campaigns, complimenting other mediums for a holistic plan. I'm a raving digital evangelist, working with media managers and teams to launch campaigns and execute projects with best practices for UX, UI, SEO, SEM, etc. In addition, I oversee all customer-facing, digital user experiences, creating a consistent brand experience across all environments. My team will also research and lead or assist, when needed, in the implementation of new software solutions for web, email, application support, social media management and related services. To round things out I ensure proper steps and techniques are used to measure effectiveness of digital projects. Within this area I'm also responsible for managing SEM, pay-per-click advertising, pre-roll and other digital advertising programs to support campaigns and organizational programs. Show less

    • Vice President of Marketing
      • Jul 2011 - Jul 2012

      Scottsboro, AL Unclaimed Baggage is a division of The Owens Group International. It is a one-of-a-kind store located outside of Huntsville, AL in the foothills of the Appalachian Mountains. Over one million items pass through the store annually. About 60% of the merchandise is clothing with the balance of the store dedicated to cameras, electronics, sporting goods, jewelry, designer optical, books and of course, luggage. The vast majority of items are from unclaimed baggage which, after at least 90… Show more Unclaimed Baggage is a division of The Owens Group International. It is a one-of-a-kind store located outside of Huntsville, AL in the foothills of the Appalachian Mountains. Over one million items pass through the store annually. About 60% of the merchandise is clothing with the balance of the store dedicated to cameras, electronics, sporting goods, jewelry, designer optical, books and of course, luggage. The vast majority of items are from unclaimed baggage which, after at least 90 days of intensive tracking by the airlines, are declared unclaimed. Unclaimed cargo is also available throughout the store. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Director of Marketing
      • Jan 2011 - Jul 2011

      Greensboro/Winston-Salem, North Carolina Area Market America, #54 on the Internet Retailer Top 500 list, is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. With more than six million customers and 180,000 Shopping Consultants worldwide, the company generates over $600 million annually in accumulated retail sales. Oversaw 45+ employees responsible for all marketing disciplines including: online marketing, interactive, social media, print, direct mail, monthly magazine, two annual… Show more Market America, #54 on the Internet Retailer Top 500 list, is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. With more than six million customers and 180,000 Shopping Consultants worldwide, the company generates over $600 million annually in accumulated retail sales. Oversaw 45+ employees responsible for all marketing disciplines including: online marketing, interactive, social media, print, direct mail, monthly magazine, two annual catalogs, events, tradeshows, editorial marketing and more Show less

    • United States
    • Legal Services
    • Vice President of Marketing
      • Jan 2003 - Jan 2011

      Berryville, AR I have engineered a marketing strategy that incorporated multi-channel marketing techniques.A strong key to success has been creating a marketing team that effectively interfaces with sales, product development, operations, and IT departments to produce greater sales, satisfied customers, and lower operating costs. In addition I have spearheaded marketing/strategic planning and ROI measurement systems.

    • United States
    • Individual and Family Services
    • President of The Mailbox Books
      • Jan 2007 - Oct 2007

      Greensboro/Winston-Salem, North Carolina Area Mailbox Books is America’s #1 teaching resource providing hundreds of thousands of teachers across the country with products to enrich their lesson plans, to speed up their planning time, and to leave them more time to do what they love best—teach. Led a team of marketing professionals that were responsible for all aspects of marketing including: online, email, landing pages, SEO/SEM, in-store merchandising, point of purchase displays, packaging, promotions, catalogs, direct mail and… Show more Mailbox Books is America’s #1 teaching resource providing hundreds of thousands of teachers across the country with products to enrich their lesson plans, to speed up their planning time, and to leave them more time to do what they love best—teach. Led a team of marketing professionals that were responsible for all aspects of marketing including: online, email, landing pages, SEO/SEM, in-store merchandising, point of purchase displays, packaging, promotions, catalogs, direct mail and more. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Online Marketing
      • Oct 2001 - Mar 2003

      Greensboro/Winston-Salem, North Carolina Area Directed a sales and marketing team that provided online marketing solutions to over 300 retail locations. Oversaw the architecture and design of websites, search engine programs, online advertising, and email marketing campaigns.

    • United States
    • 1 - 100 Employee
    • Brand Manager, Affiliate Manager, Operations
      • Sep 1988 - Sep 2001

      Greater Grand Rapids, Michigan Area As brand manager I was charged with extending our brand and producing incremental sales. I created local, regional, and national alliances that increased brand awareness and sales. As online affinity marketing manager I oversaw the building of a network of strategic partnerships from the ground up.

Education

  • Arthur Hill
    1985 - 1987
  • Southeastern University

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