Marketing Manager

• Jan 2023 - Present

Membership Manager (Interim)

• Sep 2022 - Dec 2022

A short-term role, working with the Head of Commercial & Customer Development and other teams within the BFI to define and deliver a new Membership loyalty strategy, as well as a rebrand and refresh of the scheme and its benefits. Working closely with the BFI’s Marketing team to develop acquisition campaigns for new and lapsed Members. Working with the BFI’s Fundraising and Enterprise teams to ensure consistency of approach and messaging between the Membership and Patron schemes. Managing an annual programme of Member-exclusive events that showcases the full breadth of the BFI’s work, from research and archiving to programming. Working on a new programme of digital-first content and events (including email, video and written content) to drive Membership outside of the current BFI Southbank and London Film Festival audiences. Recruiting and line-managing the Membership team, including a Membership Advisor and Membership Assistant. Maintaining Membership benefits, communications, responding to feedback and acting on issues or complaints, to ensure a high level of customer satisfaction and Membership scheme renewal, in close collaboration with BFI Southbank’s Visitor Services team. Implementing new internal systems for Member communications to ensure that the BFI’s legal and financial obligations are met, particularly in regards to gift aid and direct debit. Developing new methods of reporting on Membership activity, sales and customer satisfaction, using Power BI and the AudienceView Unlimited CRM system, deepening the BFI’s knowledge and data around Membership scheme users. Project-managing major changes to the BFI Membership scheme, including sunsetting a particular scheme level, and making alterations to benefits to better align the Membership with the BFI’s sustainability aims. This includes developing plans for both internal and external comms around the changes, setting a timeline and highlighting potential risks. Show less

Head of Marketing

• Jun 2021 - Sep 2022

Responsible for all aspects of marketing at HOME, a multi-arts venue in Manchester, covering their renowned independent cinema programme, live theatre (both touring and in-house productions) visual arts exhibitions and external festivals, as well as a year-round programme of artistic development. Ensuring brand consistency across all aspects of the organisation, both internally and externally. Overseeing design work for print, outdoor advertising and digital work, including providing creative briefs to agencies. Managing and planning budgets for all aspects of marketing and comms at HOME. Developing strategies to rebuild HOME’s audiences after a period of prolonged closure, working closely with the programming and artistic development teams to identify key diverse audience segments within North West England. Working with the customer service teams to provide clear comms around audience safety during changing pandemic-related restrictions. Building strategic partnerships with other organisations in Manchester to create united sector-wide messaging in Manchester on post-covid recovery. Working with the Development team and an external research consultancy on a project to redevelop HOME’s membership scheme, building a long-term plan to increase profitability from the scheme and improve both current member retention and long-term growth, by moving away from a benefits-based system and promoting individual charitable giving. Handling individual marketing campaigns for large-scale theatre shows. Collaborating with the Head of Communications on integrated marketing and comms awareness-raising campaigns. Managing the Spektrix CRM system, including event set-up, ticket management and report-building. Evaluating individual campaigns and longer-running programmes against HOME’s audience development plans, providing data and analysis for funding reports. Line managing a team of two Marketing Officers and a Spektrix systems Co-ordinator. Show less

Marketing and Communications Manager

• Feb 2020 - Jun 2021

Developing a new marketing and comms plan to showcase all elements of Contact’s youth participation work alongside a yearly season of live events and a commercial hire offer for the organisation’s newly refurbished building. Redeveloping brand awareness for Contact within Greater Manchester, and working with external partners to reposition the organisation as part of the Oxford Road Area’s larger destination offer. Managing Contact’s pivot to digital events and content, including implementing new systems for ticketing, website paywalls and live-streaming services. Working closely with the Head of Visitor Experience on allocation of Culture Recovery Fund spend, including developing tenders for digital and audio-visual projects. Planning marketing campaigns for both individual events and larger festivals including Queer Contact and Black Gold Arts Festival Line managing the Digital Content Officer, overseeing strategy to grow Contact’s social media platforms and digital presence. Responsible for internal and external comms for Contact staff, audiences and partner organisations, including press and PR work. Reporting on digital and event stats for Contact’s board and for funding bodies, as well as developing new KPIs to inform Contact's long-term audience development and individual giving plans. Show less

Marketing and Comms Officer

• Jan 2019 - Jan 2020

Responsible for strategic property marketing and communications for Lyme, a major National Trust property in the North West, including brand management. Managing Lyme’s social media channels and working cross-departmentally to develop content ideas. Liaising with the project team at Lyme to identify key stakeholder groups and create communication approaches ahead of major changes to the property’s infrastructure. Website management, including the creation of a yearly content plan. Managing crisis comms and PR situations including the April 2019 moorland fires, and July 2019 flooding. Building relationships with local press and media, as well as local stakeholders. Working closely with the Trust’s regional team and marketing teams from other properties within the North West to create a unified marketing approach for the cluster. Using the National Trust’s Supporter Intelligence to identify opportunities among potential visitors as well as evaluating previous marketing campaigns. Managing the marketing section of Lyme’s budget, reporting on spending levels and planning for future spend. Show less

Marketing and Media Officer

• Apr 2016 - Jan 2019

Managing social media accounts, including paid compaigns, writing and editing website content, writing, proofing and sending out press releases. Managing e-newsletters and email marketing campaigns. Arranging print and digital advertising. Assisting with and developing marketing campaigns for Hallé Bridgewater Hall concerts, including data analysis and preparation for direct marketing using the Tessitura Box Office system. Providing weekly sales reports to the organisation and assisting with reports to senior management and board members. Supporting the Hallé Welcome Desk at concerts Acting as a point of contact with The Bridgewater Hall Box Office Marketing and social media support for Education and Ensemble Departments Maintaining detailed and on-going relationships with all regular out-of-town promoters Proof reading and checking brochures and other print and ensuring on-brand presentation of the Hallé outside Manchester Ensuring a complete archive of out-of-town print is maintained Compiling and editing articles for the HALLÉ newsletter, e-newsletter and news articles for concert programmes Assisting in the commissioning of programme notes Responding to correspondence (paper and electronic) received by the Communications Department Show less

Marketing Services Assistant

• Jun 2015 - Mar 2016

Creating large scale print distribution and digital marketing plans for clients, providing advice on the company's large scale distribution network and administering quotes, using Sage CRM softwareWriting copy, including articles for the company's Marketing Opportunities newsletter, blogposts and other content for their B2C brand website goseethis.comOverseeing the weekly B2C e-newsletter, including soliciting content, contacting clients, overseeing design, managing sign-ups and writing editorial copyOverseeing social media content as part of the Go See This brand to drive sign-ups to e-newslettersManaging and recruiting a large team of casual staff for promotional events and hand-to-hand flyeringMeeting sales targets and working to budgets Show less

Admin Assistant (part time)

• Feb 2015 - Jun 2015

Assisting with the Audience Finder project, updating records, registering new client details, working with Wordpress backend to update the website.

Casual Promotional Service Staff

• Jul 2012 - May 2015

Handing out leaflets and other promotional material for arts events around Manchester on a casual shift basis, and conducting fieldwork through interviews and surveys at Manchester venues.

Freelance Video Editor

• Nov 2012 - Nov 2012

Editing video interviews and content into a presentable formatFixing and normalising audio

Excutive Assistant

• Jul 2012 - May 2015

Maintaining company website Keeping company records up to date Providing support to professional bodies e.g. Association of Project Management (Risk Special Interest Group) as required Providing administrative support Diary management and making travel arrangements for the Managing Director Producing and sending invoices, following up any outstanding payments as necessary. Maintaining company website Keeping company records up to date Providing support to professional bodies e.g. Association of Project Management (Risk Special Interest Group) as required Providing administrative support Diary management and making travel arrangements for the Managing Director Producing and sending invoices, following up any outstanding payments as necessary.

Front of House Staff

• Jul 2013 - Jul 2013

Front of House Staff at the Mayfield Depot Venue Responsibilities Preparation of the venue prior to performances. Ensuring time schedules were maintained during the performances. Liaising with Artists and Mayfield Depot site staff (eg. show production, security). Providing information to the public and gathering feedback about the festival. Working in accordance with MIF's Health and Safety practices. Front of House Staff at the Mayfield Depot Venue Responsibilities Preparation of the venue prior to performances. Ensuring time schedules were maintained during the performances. Liaising with Artists and Mayfield Depot site staff (eg. show production, security). Providing information to the public and gathering feedback about the festival. Working in accordance with MIF's Health and Safety practices.

Committee Member and Administrative Volunteer

• 2011 - 2012

Involved in organising events during the 2011 Stockport Open Contemporary Art Exhibition, and preparing Sponsorship bids for the 2012 Exhibition. Involved in organising events during the 2011 Stockport Open Contemporary Art Exhibition, and preparing Sponsorship bids for the 2012 Exhibition.