Cindy Taube
Advancement Officer at National Eagle Center- Claim this Profile
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Bio
Erich Mische
In more than 40 years in the public and private sector I have had the opportunity and privilege to work with thousands of exceptional men and women. Few have been more exceptional than Cindy Taube. I first met Cindy shortly after I became the Executive Director of Spare Key, www.sparekey.org, a small, Minnesota based non-profit that provides housing grants to families with critically ill and seriously injured children in the hospital. We sat down and I shared my vision of how I was going to reinvent Spare Key and transform how Spare Key would go form a small nonprofit to one with a larger reach and impact for families in need. Cindy, as she did during entire time we worked with her in her role at Treasure Island Resort & Casino, didn't flinch from asking tough and fair questions. As I have shared countless times since then, Cindy's decision to invest in herself and TI were, and have been, directly responsible for the success of Spare Key. Cindy brings a refreshing ability to be flexible, creative, innovative and patient. She understands the mood of the audience that she is attempting to reach, and harnesses and leverages public relations, marketing and communications tools better than anyone I have ever met. She is unflappable and persistent. She doesn't look for problems, she solves them. She doesn't wait for opportunities, she creates them. In a world in which there are no shortage of people who brag about their accomplishments on social media, Cindy brags about those she is committed to serving. Whether it is her employer, or her volunteer work or, as in the case of Spare Key, Cindy understands that her obligation isn't to shine the light on herself but on those she is serving in the capacity she has been asked to serve. Any organization would find themselves well-served and represented by Cindy Taube. Her work ethic is above outstanding. Her collaboration skills and partnering talents are remarkable. The skills, talents and tools she brings to the table for public relations, marketing, communications and strategic planning and positioning are the envy of her peers. I am proud to endorse her for any opportunity! Erich Mische, Executive Director Spare Key
Melissa Robertson, PHR
Cindy is an amazing person to work with! She is truly passionate about her career and it shows daily in her work! She is always very positive and inspires others around her to be the same!! I highly recommend her to anyone looking for the best Public Relations person ever!!
Erich Mische
In more than 40 years in the public and private sector I have had the opportunity and privilege to work with thousands of exceptional men and women. Few have been more exceptional than Cindy Taube. I first met Cindy shortly after I became the Executive Director of Spare Key, www.sparekey.org, a small, Minnesota based non-profit that provides housing grants to families with critically ill and seriously injured children in the hospital. We sat down and I shared my vision of how I was going to reinvent Spare Key and transform how Spare Key would go form a small nonprofit to one with a larger reach and impact for families in need. Cindy, as she did during entire time we worked with her in her role at Treasure Island Resort & Casino, didn't flinch from asking tough and fair questions. As I have shared countless times since then, Cindy's decision to invest in herself and TI were, and have been, directly responsible for the success of Spare Key. Cindy brings a refreshing ability to be flexible, creative, innovative and patient. She understands the mood of the audience that she is attempting to reach, and harnesses and leverages public relations, marketing and communications tools better than anyone I have ever met. She is unflappable and persistent. She doesn't look for problems, she solves them. She doesn't wait for opportunities, she creates them. In a world in which there are no shortage of people who brag about their accomplishments on social media, Cindy brags about those she is committed to serving. Whether it is her employer, or her volunteer work or, as in the case of Spare Key, Cindy understands that her obligation isn't to shine the light on herself but on those she is serving in the capacity she has been asked to serve. Any organization would find themselves well-served and represented by Cindy Taube. Her work ethic is above outstanding. Her collaboration skills and partnering talents are remarkable. The skills, talents and tools she brings to the table for public relations, marketing, communications and strategic planning and positioning are the envy of her peers. I am proud to endorse her for any opportunity! Erich Mische, Executive Director Spare Key
Melissa Robertson, PHR
Cindy is an amazing person to work with! She is truly passionate about her career and it shows daily in her work! She is always very positive and inspires others around her to be the same!! I highly recommend her to anyone looking for the best Public Relations person ever!!
Erich Mische
In more than 40 years in the public and private sector I have had the opportunity and privilege to work with thousands of exceptional men and women. Few have been more exceptional than Cindy Taube. I first met Cindy shortly after I became the Executive Director of Spare Key, www.sparekey.org, a small, Minnesota based non-profit that provides housing grants to families with critically ill and seriously injured children in the hospital. We sat down and I shared my vision of how I was going to reinvent Spare Key and transform how Spare Key would go form a small nonprofit to one with a larger reach and impact for families in need. Cindy, as she did during entire time we worked with her in her role at Treasure Island Resort & Casino, didn't flinch from asking tough and fair questions. As I have shared countless times since then, Cindy's decision to invest in herself and TI were, and have been, directly responsible for the success of Spare Key. Cindy brings a refreshing ability to be flexible, creative, innovative and patient. She understands the mood of the audience that she is attempting to reach, and harnesses and leverages public relations, marketing and communications tools better than anyone I have ever met. She is unflappable and persistent. She doesn't look for problems, she solves them. She doesn't wait for opportunities, she creates them. In a world in which there are no shortage of people who brag about their accomplishments on social media, Cindy brags about those she is committed to serving. Whether it is her employer, or her volunteer work or, as in the case of Spare Key, Cindy understands that her obligation isn't to shine the light on herself but on those she is serving in the capacity she has been asked to serve. Any organization would find themselves well-served and represented by Cindy Taube. Her work ethic is above outstanding. Her collaboration skills and partnering talents are remarkable. The skills, talents and tools she brings to the table for public relations, marketing, communications and strategic planning and positioning are the envy of her peers. I am proud to endorse her for any opportunity! Erich Mische, Executive Director Spare Key
Melissa Robertson, PHR
Cindy is an amazing person to work with! She is truly passionate about her career and it shows daily in her work! She is always very positive and inspires others around her to be the same!! I highly recommend her to anyone looking for the best Public Relations person ever!!
Erich Mische
In more than 40 years in the public and private sector I have had the opportunity and privilege to work with thousands of exceptional men and women. Few have been more exceptional than Cindy Taube. I first met Cindy shortly after I became the Executive Director of Spare Key, www.sparekey.org, a small, Minnesota based non-profit that provides housing grants to families with critically ill and seriously injured children in the hospital. We sat down and I shared my vision of how I was going to reinvent Spare Key and transform how Spare Key would go form a small nonprofit to one with a larger reach and impact for families in need. Cindy, as she did during entire time we worked with her in her role at Treasure Island Resort & Casino, didn't flinch from asking tough and fair questions. As I have shared countless times since then, Cindy's decision to invest in herself and TI were, and have been, directly responsible for the success of Spare Key. Cindy brings a refreshing ability to be flexible, creative, innovative and patient. She understands the mood of the audience that she is attempting to reach, and harnesses and leverages public relations, marketing and communications tools better than anyone I have ever met. She is unflappable and persistent. She doesn't look for problems, she solves them. She doesn't wait for opportunities, she creates them. In a world in which there are no shortage of people who brag about their accomplishments on social media, Cindy brags about those she is committed to serving. Whether it is her employer, or her volunteer work or, as in the case of Spare Key, Cindy understands that her obligation isn't to shine the light on herself but on those she is serving in the capacity she has been asked to serve. Any organization would find themselves well-served and represented by Cindy Taube. Her work ethic is above outstanding. Her collaboration skills and partnering talents are remarkable. The skills, talents and tools she brings to the table for public relations, marketing, communications and strategic planning and positioning are the envy of her peers. I am proud to endorse her for any opportunity! Erich Mische, Executive Director Spare Key
Melissa Robertson, PHR
Cindy is an amazing person to work with! She is truly passionate about her career and it shows daily in her work! She is always very positive and inspires others around her to be the same!! I highly recommend her to anyone looking for the best Public Relations person ever!!
Credentials
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MN State College Southeast Management Training
MN State College SoutheastJan, 2017- Oct, 2024
Experience
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National Eagle Center
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Advancement Officer
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Oct 2020 - Present
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Woodruff
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United States
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Advertising Services
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100 - 200 Employee
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Public Relations Supervisor
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Jul 2018 - Apr 2019
Developed and executed public relations activities across multiple clients and industries. Responsible for reputation management for clients, including issues management and crisis communications. •Worked with multiple clients and diverse industries to support strategic client communications and company initiatives. Acquired in-depth insight into each client’s business, key issues, competitive advantage and industry trends and provided counsel to clients and internal team members.•Conducted earned media outreach across media channels, including news releases, influencer and blogger relations, media advisories, pitches and other PR tactics.•Served as trusted advisor during issues and crisis situations. Created key messages, FAQs and corporate statements for specific contacts and responses for social channels.•Refined and streamlined a quarterly crisis management process for a major client. •Executed integrated markting campaigns and public and media relations with a high rate of success.
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Treasure Island Resort & Casino
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United States
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Gambling Facilities and Casinos
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300 - 400 Employee
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Public Relations Manager
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2009 - 2017
Oversaw the strategic direction of the corporate communications, community relations and public relations programs to promote awareness of the brand and increase positive community engagement. Collaborated with cross-functional teams to develop and execute integrated marketing and communication campaigns.• Developed and implemented strategic corporate communications and PR plans to support marketing plans and increase brand awareness. Strengthened relationships and collaborated with media to ensure accurate and reliable story coverage.• Created consistent brand messages and increased positive public perception through communications, social media, press releases, brochures, PSAs and visual displays.• Designed and implemented a new strategic philanthropy to build brand awareness, community relations and expand nonprofit partnerships. Worked with nonprofits and foundations to raise funds for local and national partners. Managed donation policy and tracking system including the reporting. Managed relationships with nonprofit partners.• Spokesperson for Treasure Island, the Prairie Island Indian Community and Prairie Island Police Department on sensitive diverse issues, topics and situations. Main contact for community relations and PR functions.• Managed social media and strategic communication campaigns to drive online traffic to the website, promote events and improve brand perception.• Led the coordination and management of major media events and managed large projects related to building positive community relations.• Prepare Tribal Council and executive management communications for media, speeches, special events and press releases.• Crisis Management team member, responsible for crafting and delivering key messages to multiple audiences, make recommendations to executive management, Prairie Island Indian Community and Prairie Island Police Department.
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Integreat Business Counsel
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United States
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Retail Apparel and Fashion
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Senior Account Executive
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2002 - 2009
Established and maintained relationships with diverse client base to drive successful public relations, integrated marketing and communications projects. Collaborated with a small team to create strategic plans and consistent messaging for diverse client’s brands. Created content and edited marketing and communication materials for press releases, speaking and awards submissions, photo shoots, video shoots, and executive communications. • Successful account executive at marketing communications firm managing relationships with multiple clients, projects and the communication process for a diverse client base.• Integral part of firm’s 65% growth in 4.5 years.• Partnered with major health care facility on their community relations, marketing and public relations.• Worked with large corporate clients, including Red Wing Shoe Company, Fairview Health Systems, Robins, Kaplan, Miller & Ciriesi, to medium and smaller sized clients. Delivered a high level of client communications and service.• Ensure the client or vendor clearly understands the plans, strategy, tactics, timeline and budget and manage expectations• Managed outside resources including web designers/vendors; hire/provide leadership and training for internal marketing specialists to meet company growth while managing all types of media. • Planned and executed all types of meetings and special events for clients.
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Red Wing Shoe Company
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United States
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Public Relations Manager
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1994 - 2002
Managed a broad range of communications, community realations and public relations initiatives. Partnered with internal and external teams to support global marketing and national campaign efforts. Identified new opportunities to create public interest. Established positive long-term relationships with strategic partners and sponsors.• Initiated the first public relations role/position; functioned as company spokesperson nationally and internationally; coordinated TV commercials; created positive brand awareness; worked with national and global publications on media/product coverage.• Opened national opportunities resulting in significant public interest and activity for 4000 retail dealer stores through PR.• Managed internal communications, including writing/editing newsletters and all press releases.• Created and executed communications and PR plans for multiple brands nationally and internationally.• Directed the NASCAR sponsorship and developed programs to engage all Red Wing Shoe Stores nationally to support the program. Established merchandising programs, TV and advertising campaigns to promote NASCAR relationship.• Managed and build accounts and partnerships with Coca Cola, Dodge, Richard Petty NASCAR racing organization.• Establish the first Key Accounts department that supported major clients in their orders, shipments and customer service.• Responsible for community based social responsibility efforts.
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Education
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Minnesota State University, Mankato
Bachelor's of Science degree, Marketing and Management
Community
