Experience

Blackdog Consulting

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Content Strategist & Co-Founder

  • Oct 2018 - Present

  Marketing & Sales Strategy Consulting Services for B2B/Industrial Sector companies Marketing & Sales Strategy Consulting Services for B2B/Industrial Sector companies



Virginia Beach Economic Development

• United States
• Government Administration
• 1 - 100 Employee

• Representative Germany

  • Sep 2020 - Sep 2022



Self-employed

• Panama

• Freelance Marketing Consultant

  • Jun 2017 - Sep 2018

  Marketing- and sales strategy related projects and assignments from international clients across various industries (engineering, retail, travel assistance, web hosting) Marketing- and sales strategy related projects and assignments from international clients across various industries (engineering, retail, travel assistance, web hosting)



Putzmeister Underground

• Spain
• Machinery Manufacturing
• 1 - 100 Employee

• Head Of Marketing

  • Jan 2013 - May 2017

  • Steered the global marketing efforts for the underground construction business unit, including co-ordinating the activities of an international dealer network, with particular emphasis in LatAm• Management-Committee Member of Spanish subsidiary, tasked with customer satisfaction measurement, market analysis, macro outlook and horizon scanning• Member of the Global Marketing Board, led design- and content-related initiatives for a corporate rebrand• Spearheaded company-wide internal cross-disciplinary working group fostering quality content creation (-> see bestsupportunderground.com), designed inbound marketing plan• Other projects included liaising and creating all marketing collateral for new strategic partnerships Show less

• Marketing Coordinator

  • Apr 2010 - Dec 2012

  Content creation & management • Drafting content, in particular commercial literature, webpage content and press releases alongside graphic designer, technical and sales departments• Managing distribution of content through the company’s own relevant internal and external channels, paid media, industry media as well as eventsMedia planning • Yearly planning and budgeting of industry media plan both off & online• Analyzing & optimizing campaign ROITrade Shows & Specialist Events• Yearly planning and budgeting of trade shows and events alongside worldwide distribution network• Trade show vendor management: co-ordinating the logistics and delivery of stands etc even in the most remote locations (i.e mining trade show in Zambia)• Stand/booth design alongside graphic designer in line with corporate design Show less



Orbinet Relocation Consult

• Madrid y alrededores, España

• Relocation Manager

  • Apr 2009 - Mar 2010

  Managed relocation process for employees of multinational companies with temporary work assignments in Madrid Managed relocation process for employees of multinational companies with temporary work assignments in Madrid