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Chris Creech

Co-Owner / Director of Brewing Operations at The Glass Jug Beer Lab

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Contact Information

us****@****om

(386) 825-5501

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Bio

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Katie Jamison

At Newfangled, I worked closely with Chris on a daily basis for nearly two years, co-managing web projects and supporting an extensive client roster. What impressed me most about Chris was how even-keeled he remained, even in the most challenging of times. Without fail, he produced excellent work, managed his time effectively, and guided our clients with the wisdom of a project manager far beyond his years of experience. It was a pleasure working with Chris and any company that has him as part of its team will be better for it.

Megan McGinity

Chris is a professional manager who excels at motivating his peers and is goal and deadline oriented.

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Credentials

Certified Beer Judge

Beer Judge Certification Program (BJCP)

Feb, 2013
- Oct, 2024
Certified Cicerone®

Cicerone.org

Jan, 2013
- Oct, 2024

Experience

The Glass Jug Beer Lab

United States
Food and Beverage Services
1 - 100 Employee

Co-Owner / Director of Brewing Operations
- Mar 2014 - Present

Newfangled Web

Director of Strategy
- Mar 2016 - Jul 2017
Managed a growing team of strategists who work with clients on an ongoing basis, helping them to navigate the digital marketing platforms we’ve assembled for them.I worked with our team to shape our training and coaching sessions where Newfangled helps our agency partners to utilize their web content to drive visitors to their site, capture new prospects via calls to action, and then nurture those prospects into sales-qualified leads, and eventually new business opportunities.It was my responsibility to make sure we were taking advantage of all of the tools at our disposal, and to ensure we were exposing our clients to the latest thinking when it comes to digital marketing and marketing automation strategy. I also worked to make sure the services that we provided our clients was extremely valuable, providing a direct impact on their ability to bring in qualified opportunities through their digital marketing platform.
Senior Strategist
- Oct 2012 - Mar 2016
Started Newfangled's Strategy department, where we introduced many clients to marketing automation, training them on the platform and then worked with them on an ongoing basis to help them utilize the tools, in conjunction with their website and CRM software. Grew the department from 1 to 6 strategists, and from 0 to over 75 clients, over the course of 3.5 years, before being promoted to Director of Strategy.As a consultant, I conducted site reviews on a monthly and quarterly basis for clients. Auditing sites for usability, SEO, and content strategy, while tracking traffic trends in analytics, with a goal of increasing conversions and new business leads.
Project Manager
- May 2010 - Sep 2012
Managed web development projects from planning and prototyping through launch and continuing service and upgrades. Specialized in creating lead-generating content-focused marketing websites for marketing agencies and their clients who care about a strong content strategy, SEO and converting leads through their websites.

NC Home Brewing

Blogger & Home Brewer
- Aug 2011 - Jan 2017
Tapping into the experience of local experts, as well as his own experience, Chris runs a blog with a focus on homebrewing in North Carolina. The site showcases recipes, articles and DIY projects all centering around the specific culture of homebrewing in our state. Chris also contributes as a guest blogger for publications such as Serious Eats, NC Beer Magazine, and Homebrew Academy. Tapping into the experience of local experts, as well as his own experience, Chris runs a blog with a focus on homebrewing in North Carolina. The site showcases recipes, articles and DIY projects all centering around the specific culture of homebrewing in our state. Chris also contributes as a guest blogger for publications such as Serious Eats, NC Beer Magazine, and Homebrew Academy.

Fortnight Brewing Company

Founder, Brewer and Head of Marketing
- Dec 2011 - Jun 2012
Worked as part of the initial team planning to launch a new start-up local craft brewery with a focus on English inspired ales. Worked as part of the initial team planning to launch a new start-up local craft brewery with a focus on English inspired ales.