Experience

Keypoint Intelligence
• United States
• Business Consulting and Services
• 1 - 100 Employee
• Director of Production Workflow Service

  • Sep 2021 - Present


Cholmonco, Inc.

• United States
• Writing and Editing

• President

  • Jan 2017 - Present

  Boca Raton, FL Fictional and technical writing



PRINTelligence Consulting

• Business Consulting and Services

• President

  • Feb 2019 - Sep 2021

  Boca Raton, FL PRINTelligence Consulting provides reviews, analysis, research, and presentation of digital production printing workflow automation software and best practices. It also maintains the www.PRINTelligence.org website. PRINTelligence is a gateway for production digital printing services workflow automation information. In-plants and commercial printers can connect with solution providers, associations, and print publications in one place to find the best workflow automation solutions for… Show more PRINTelligence Consulting provides reviews, analysis, research, and presentation of digital production printing workflow automation software and best practices. It also maintains the www.PRINTelligence.org website. PRINTelligence is a gateway for production digital printing services workflow automation information. In-plants and commercial printers can connect with solution providers, associations, and print publications in one place to find the best workflow automation solutions for their operation. It is built to help make sense out of the myriad of workflow automation solutions in the market and contains: • An evergreen collection of solution pages organized by type with: • Links to vendor-provided materials • Links to relevant articles from the media • PRINTelligence descriptions, video overviews, briefings, interviews, and other content • Links to magazines and blogs about the printing industry • Links to associations which support the industry • Links and notifications of significant upcoming industry events Show less



Caslon, A PODi Affiliate

• Director, Workflow Practice

  • Oct 2011 - Jan 2017

  Boca Raton, FL Caslon sought to augment their services in order to retain and attract service provider and vendor PODi members and to add new revenue streams. In this position I: - Created a business practice to focus on workflow automation, delivered video case studies, product briefings, analysis, primary research, and consulting services - Analyzed best practices and taught conference sessions on how to architect, develop, execute, and analyze multi-touch, multi-channel direct marketing… Show more Caslon sought to augment their services in order to retain and attract service provider and vendor PODi members and to add new revenue streams. In this position I: - Created a business practice to focus on workflow automation, delivered video case studies, product briefings, analysis, primary research, and consulting services - Analyzed best practices and taught conference sessions on how to architect, develop, execute, and analyze multi-touch, multi-channel direct marketing campaigns - Managed websites, wrote dozens of blog articles which appeared in various trade publications, marketed and developed content for an annual conference, PODi Institute courses & webinars - Developed an online content marketing solution for PODi members utilizing landing pages, rotating banner ads, and personalized resource centers Show less



Ricoh

• Netherlands
• IT Services and IT Consulting
• 1 - 100 Employee

• Sr. Marketing Manager

  • 2007 - Oct 2011

  Boca Raton, FL In-Plant Printing Segment - Developed and implemented Marketing Strategy to generate industry awareness of Ricoh PPBG, create a positive corporate reputation, and drive demand - Created personalized newsletter program integrating variable print, email and websites with PURLS with response tracking in Salesforce.com and created a business builder site of industry information and business development tools - Published articles in trade magazine, presented at key industry… Show more In-Plant Printing Segment - Developed and implemented Marketing Strategy to generate industry awareness of Ricoh PPBG, create a positive corporate reputation, and drive demand - Created personalized newsletter program integrating variable print, email and websites with PURLS with response tracking in Salesforce.com and created a business builder site of industry information and business development tools - Published articles in trade magazine, presented at key industry events, trained sales reps and engineers, developed sales tools including customer testimonials, VITO letters, solutions brochures, presentations and videos Show less



Oce Printing Systems

• United Kingdom
• 1 - 100 Employee

• Marketing Manager

  • 2003 - 2007

  Boca Raton, FL Overall Segment Market Manager 2006-2007 - Reported to VP, Marketing managing a team responsible for all marketing programs, promotions and sales training for all commercial and transaction markets: Graphic Arts, Direct Mail, Service Bureaus & Corporate Data Centers. - Developed marketing programs, promotions, sales & demo kits, proposal templates, case studies, articles, direct mail campaign content, local event packages - Supported Customer Visit Center with… Show more Overall Segment Market Manager 2006-2007 - Reported to VP, Marketing managing a team responsible for all marketing programs, promotions and sales training for all commercial and transaction markets: Graphic Arts, Direct Mail, Service Bureaus & Corporate Data Centers. - Developed marketing programs, promotions, sales & demo kits, proposal templates, case studies, articles, direct mail campaign content, local event packages - Supported Customer Visit Center with presentations, application testing & demonstrations. Participated in event panels, presentations & booths. - Coordinated and supported product, new hire and marketing training programs Marketing Manager for commercial book printing & insurance industries 2003-2006 - Performed market research, developed market attack plan developed & delivered sales force industry training, and provided industry event & customer support Show less



Xerox Corporation

• United States
• Retail Office Equipment
• 1 - 100 Employee

• Marketing Manager / Engineer

  • 1982 - 2003

  Rochester, New York Area eBusiness Solutions and Marketing Manager 2001–2002 - Developed a very successful on-line initiative, The Upgrade Centre, providing customers consistent product migration strategies and messaging for 150 products. - Produced strategic proposal for using the web to displace competitive products Public Sector Solutions Marketing Manager 1999-2001 - Developed education document workflow solution, wrote prototype software, identified and engaged pilot customers, and… Show more eBusiness Solutions and Marketing Manager 2001–2002 - Developed a very successful on-line initiative, The Upgrade Centre, providing customers consistent product migration strategies and messaging for 150 products. - Produced strategic proposal for using the web to displace competitive products Public Sector Solutions Marketing Manager 1999-2001 - Developed education document workflow solution, wrote prototype software, identified and engaged pilot customers, and developed marketing tools - Generated $8M for 4Q 2000, exceeding projections by over 40% with a projected 3-year $247M business case on $3M R&D & go-to-market investments - Identified and developed new e-government opportunities, application requirements, implementation agreements and co-marketing plans DocuShare Product Marketing Manager 1998-1999 A web-based document management product. - Wrote “Market Attack Plan” with product positioning, messaging, pricing & requirements for new product releases and launched campaign to the media, analysts, consultants, customers, sales channels and internal organizations Worldwide Industry Marketing Manager 1992-1998 Focus on the Higher Education and K-12 Education market segments - Wrote an “Industry Market Attack Plan” and implemented industry-oriented business cases, proposals, solutions, sales training and marketing tools - Delivered and marketed a print job submission and tracking solution and a course pack solution with imaging, cleanup and content/copyright management Xerox Corporation 1982-1992 Software/Electrical Project Engineer for digital printing systems Show less



University of Rochester

• United States
• Higher Education
• 700 & Above Employee

• Programmer

  • 1978 - 1982

  Rochester, New York Area I held jobs with the university throughout my entire time in college, and they were all related to computer science and engineering. For my first two years I worked at the computer center as a programming consultant. This meant that students, grad students and faculty would bring in their toughest problems to be solved during my office hours. Being able to jump in and figure out the causes and solutions to dozens of coding issues every day in Fortran, LISP, Forth, COBOL, SNOBOL, Basic, JCL, and… Show more I held jobs with the university throughout my entire time in college, and they were all related to computer science and engineering. For my first two years I worked at the computer center as a programming consultant. This meant that students, grad students and faculty would bring in their toughest problems to be solved during my office hours. Being able to jump in and figure out the causes and solutions to dozens of coding issues every day in Fortran, LISP, Forth, COBOL, SNOBOL, Basic, JCL, and other popular programming languages of the day was exhilarating. Later, when working at the University of Rochester Laboratory for Laser Energetics, I wrote code to control the facility interlocks, build a microcode assembler, and had the opportunity to publish papers in peer-reviewed academic journals. I think I learned as much about how to solve problems in a crisis mode and how to explain advanced technology to people during these part-time and summer jobs as I did with my formal education. Show less