Catalina Cortez

Director of Communications at Altima Caviar
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Contact Information
us****@****om
(386) 825-5501
Location
Miami-Fort Lauderdale Area
Languages
  • English -
  • Spanish -
  • French -

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Melanie B.

Catalina stands out due to her remarkable capacity to tackle any task or situation she encounters. She possesses a sharp intellect and an impressive array of skills across multiple domains. Highly thoughtful and strategic, Catalina can delve into meticulous details and also step back to effectively analyze the bigger picture. She is known as the go-to person for virtually anything—whether it's navigating a crisis with remarkable composure, crafting beautiful marketing visuals, or giving presentations that captivate live audiences. Moreover, she is a kind and compassionate person who is an absolute pleasure to work with.

Robert Riva

Catalina worked for me for 3 years. She is incredibly bright and one of the most resourceful people I know. Anyone looking for a self-starting go-getter would be wise to bring her onboard.

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Experience

    • United States
    • Food and Beverage Retail
    • 1 - 100 Employee
    • Director of Communications
      • Aug 2022 - Present

      As a key member of the founding team of this dynamic startup, I played a pivotal role in developing and managing a wide range of functions across the company. My responsibilities spanned from client management and website development to comprehensive marketing strategies, operational support, and financial management. Throughout my tenure, I demonstrated unwavering leadership, multifaceted expertise and unmatched resourcefulness contributing significantly to the company's growth and operational… Show more As a key member of the founding team of this dynamic startup, I played a pivotal role in developing and managing a wide range of functions across the company. My responsibilities spanned from client management and website development to comprehensive marketing strategies, operational support, and financial management. Throughout my tenure, I demonstrated unwavering leadership, multifaceted expertise and unmatched resourcefulness contributing significantly to the company's growth and operational productivity. -Responsible for developing and implementing an effective communication strategy that enhanced the company's brand image and promotes its products and services. -Develop and execute a comprehensive communication plan that aligns with the company's goals and objectives -Build and maintain relationships with key media outlets, industry influencers, and other stakeholders. -Oversee the creation of all marketing and communication materials. -Collaborate with internal teams to ensure consistency in messaging and branding across all channels. -Identify and capitalize on new opportunities to promote the company's products and services, including events, partnerships, and other initiatives. -Website Development and Management -Design and architecture of the front-end, UX and UI, back-end operations, full-stack development and e-commerce strategies -Client and Sales Account Management -Lead Gen and client relationship management -Marketing strategies across various platforms, demand generation, brand strategy, and public relations efforts -Event Management -ROI and efficient budget allocation -Supply chain management, procurement and logistics, inventory management and distribution coordination. -Team Leadership, HR and recruitment -Finance Management, product pricing, accounts receivable, record-keeping and expense management. -Meticulous record-keeping of customer and vendor contacts, expenses, and financial documents, ensuring data integrity and confidentiality. Show less As a key member of the founding team of this dynamic startup, I played a pivotal role in developing and managing a wide range of functions across the company. My responsibilities spanned from client management and website development to comprehensive marketing strategies, operational support, and financial management. Throughout my tenure, I demonstrated unwavering leadership, multifaceted expertise and unmatched resourcefulness contributing significantly to the company's growth and operational… Show more As a key member of the founding team of this dynamic startup, I played a pivotal role in developing and managing a wide range of functions across the company. My responsibilities spanned from client management and website development to comprehensive marketing strategies, operational support, and financial management. Throughout my tenure, I demonstrated unwavering leadership, multifaceted expertise and unmatched resourcefulness contributing significantly to the company's growth and operational productivity. -Responsible for developing and implementing an effective communication strategy that enhanced the company's brand image and promotes its products and services. -Develop and execute a comprehensive communication plan that aligns with the company's goals and objectives -Build and maintain relationships with key media outlets, industry influencers, and other stakeholders. -Oversee the creation of all marketing and communication materials. -Collaborate with internal teams to ensure consistency in messaging and branding across all channels. -Identify and capitalize on new opportunities to promote the company's products and services, including events, partnerships, and other initiatives. -Website Development and Management -Design and architecture of the front-end, UX and UI, back-end operations, full-stack development and e-commerce strategies -Client and Sales Account Management -Lead Gen and client relationship management -Marketing strategies across various platforms, demand generation, brand strategy, and public relations efforts -Event Management -ROI and efficient budget allocation -Supply chain management, procurement and logistics, inventory management and distribution coordination. -Team Leadership, HR and recruitment -Finance Management, product pricing, accounts receivable, record-keeping and expense management. -Meticulous record-keeping of customer and vendor contacts, expenses, and financial documents, ensuring data integrity and confidentiality. Show less

    • United States
    • Public Relations and Communications Services
    • Director Of Operations
      • Jul 2022 - Present

      Instrumental in driving operations, managing digital platforms, and enhancing client relations. My responsibilities included a broad spectrum of tasks ranging from content creation and website management to administrative duties and client engagement. Digital Content and CRM Management: -Developed and distributed the company newsletter using Constant Contact CRM. -Managed company CRM, ensuring efficient client data management. -Oversaw website and blog management, including… Show more Instrumental in driving operations, managing digital platforms, and enhancing client relations. My responsibilities included a broad spectrum of tasks ranging from content creation and website management to administrative duties and client engagement. Digital Content and CRM Management: -Developed and distributed the company newsletter using Constant Contact CRM. -Managed company CRM, ensuring efficient client data management. -Oversaw website and blog management, including content creation and WordPress development. -Implemented website optimization strategies for improved speed, efficiency, and online visibility, following SEO and developer guidelines. Social Media and Content Creation: -Curated content and liaised with social media managers for weekly content planning, ensuring balanced client representation. -Collaborated with outsourced growth managers for enhanced social media engagement. Client Relationship Management: -Screened potential clients and managed incoming inquiries. -Actively participated in and assisted with in-season events. -Built and maintained client relationships, both independently and on behalf of senior management. General Administrative Duties: -Coordinated travel arrangements and managed calendars, including scheduling Zoom meetings and managing invites. -Ensured executive productivity through effective meeting management and gatekeeping. -Facilitated inter-departmental communication and client correspondence. -Drafted, formatted, and proofread business documents, presentations, and reports for internal and external communication. Show less Instrumental in driving operations, managing digital platforms, and enhancing client relations. My responsibilities included a broad spectrum of tasks ranging from content creation and website management to administrative duties and client engagement. Digital Content and CRM Management: -Developed and distributed the company newsletter using Constant Contact CRM. -Managed company CRM, ensuring efficient client data management. -Oversaw website and blog management, including… Show more Instrumental in driving operations, managing digital platforms, and enhancing client relations. My responsibilities included a broad spectrum of tasks ranging from content creation and website management to administrative duties and client engagement. Digital Content and CRM Management: -Developed and distributed the company newsletter using Constant Contact CRM. -Managed company CRM, ensuring efficient client data management. -Oversaw website and blog management, including content creation and WordPress development. -Implemented website optimization strategies for improved speed, efficiency, and online visibility, following SEO and developer guidelines. Social Media and Content Creation: -Curated content and liaised with social media managers for weekly content planning, ensuring balanced client representation. -Collaborated with outsourced growth managers for enhanced social media engagement. Client Relationship Management: -Screened potential clients and managed incoming inquiries. -Actively participated in and assisted with in-season events. -Built and maintained client relationships, both independently and on behalf of senior management. General Administrative Duties: -Coordinated travel arrangements and managed calendars, including scheduling Zoom meetings and managing invites. -Ensured executive productivity through effective meeting management and gatekeeping. -Facilitated inter-departmental communication and client correspondence. -Drafted, formatted, and proofread business documents, presentations, and reports for internal and external communication. Show less

    • United States
    • Photography
    • 1 - 100 Employee
    • Producer
      • Nov 2021 - Present

      Led pre-production planning, collaborating with the creative team to understand project objectives and requirements. Developed and managed production timeline, budget, and resources. Coordinated casting, location scouting, and scheduling of crew and talent. Obtained necessary permits, releases, and contracts to ensure a smooth production process. Executed all logistical aspects of production, ensuring efficient and effective operations. Managed on-set activities, overseeing crew and talent to… Show more Led pre-production planning, collaborating with the creative team to understand project objectives and requirements. Developed and managed production timeline, budget, and resources. Coordinated casting, location scouting, and scheduling of crew and talent. Obtained necessary permits, releases, and contracts to ensure a smooth production process. Executed all logistical aspects of production, ensuring efficient and effective operations. Managed on-set activities, overseeing crew and talent to maintain a cohesive and productive environment. Maintained clear communication with all stakeholders, providing regular updates on progress and addressing any issues. Oversaw post-production processes, working closely with editors and post-production team to achieve the desired creative vision. Ensured timely delivery of the final product, meeting client expectations and project deadlines. Projects - Dixie Land (Stills & Motion) Suburbia (Stills & Motion) The Wrangler (Stills & Motion) Pink Dreams (Stills) Cade Silhouette (Stills) Naomi & Adeyinka (Stills) Show less Led pre-production planning, collaborating with the creative team to understand project objectives and requirements. Developed and managed production timeline, budget, and resources. Coordinated casting, location scouting, and scheduling of crew and talent. Obtained necessary permits, releases, and contracts to ensure a smooth production process. Executed all logistical aspects of production, ensuring efficient and effective operations. Managed on-set activities, overseeing crew and talent to… Show more Led pre-production planning, collaborating with the creative team to understand project objectives and requirements. Developed and managed production timeline, budget, and resources. Coordinated casting, location scouting, and scheduling of crew and talent. Obtained necessary permits, releases, and contracts to ensure a smooth production process. Executed all logistical aspects of production, ensuring efficient and effective operations. Managed on-set activities, overseeing crew and talent to maintain a cohesive and productive environment. Maintained clear communication with all stakeholders, providing regular updates on progress and addressing any issues. Oversaw post-production processes, working closely with editors and post-production team to achieve the desired creative vision. Ensured timely delivery of the final product, meeting client expectations and project deadlines. Projects - Dixie Land (Stills & Motion) Suburbia (Stills & Motion) The Wrangler (Stills & Motion) Pink Dreams (Stills) Cade Silhouette (Stills) Naomi & Adeyinka (Stills) Show less

    • United States
    • Retail
    • 1 - 100 Employee
    • Freelance Production Coordinator
      • Apr 2023 - Apr 2023
    • Chief Of Staff
      • Jan 2022 - Jun 2022

      As Chief of Staff at Jefferson Capital, an innovative asset management firm focused on cryptocurrencies and NFTs, I played a crucial role in shaping the strategic direction and operational efficiency of the company. My responsibilities encompassed a wide range of activities aimed at enhancing company performance, facilitating executive decision-making, and driving key initiatives in the fast-evolving digital asset space. Key Responsibilities: Strategic Planning and… Show more As Chief of Staff at Jefferson Capital, an innovative asset management firm focused on cryptocurrencies and NFTs, I played a crucial role in shaping the strategic direction and operational efficiency of the company. My responsibilities encompassed a wide range of activities aimed at enhancing company performance, facilitating executive decision-making, and driving key initiatives in the fast-evolving digital asset space. Key Responsibilities: Strategic Planning and Execution: -Collaborated closely with the CEO and leadership team to develop and implement strategic plans. -Led cross-functional teams in executing projects and initiatives that aligned with the company’s long-term goals. Operational Oversight: -Streamlined internal processes to enhance efficiency and effectiveness. -Oversaw critical projects and ensured they were delivered on time and within budget. Communication and Stakeholder Management: -Served as a liaison between the executive team, employees, and external stakeholders. -Ensured clear and consistent communication across all levels of the organization. Market Analysis and Insights: -Conducted in-depth market research to inform decisions in the cryptocurrency and NFT sectors. -Provided strategic insights into emerging trends and market dynamics. Team Leadership and Development: -Mentored and developed staff, fostering a culture of continuous improvement and innovation. -Managed talent acquisition and retention strategies to build a high-performing team. Risk Management and Compliance: -Monitored and managed risks associated with cryptocurrency investments and NFT ventures. -Ensured compliance with regulatory requirements and industry best practices. Financial Oversight: -Assisted in financial planning and budget management to maximize investment returns and minimize risks. -Analyzed financial reports and advised on fiscal strategies for sustainable growth. Show less As Chief of Staff at Jefferson Capital, an innovative asset management firm focused on cryptocurrencies and NFTs, I played a crucial role in shaping the strategic direction and operational efficiency of the company. My responsibilities encompassed a wide range of activities aimed at enhancing company performance, facilitating executive decision-making, and driving key initiatives in the fast-evolving digital asset space. Key Responsibilities: Strategic Planning and… Show more As Chief of Staff at Jefferson Capital, an innovative asset management firm focused on cryptocurrencies and NFTs, I played a crucial role in shaping the strategic direction and operational efficiency of the company. My responsibilities encompassed a wide range of activities aimed at enhancing company performance, facilitating executive decision-making, and driving key initiatives in the fast-evolving digital asset space. Key Responsibilities: Strategic Planning and Execution: -Collaborated closely with the CEO and leadership team to develop and implement strategic plans. -Led cross-functional teams in executing projects and initiatives that aligned with the company’s long-term goals. Operational Oversight: -Streamlined internal processes to enhance efficiency and effectiveness. -Oversaw critical projects and ensured they were delivered on time and within budget. Communication and Stakeholder Management: -Served as a liaison between the executive team, employees, and external stakeholders. -Ensured clear and consistent communication across all levels of the organization. Market Analysis and Insights: -Conducted in-depth market research to inform decisions in the cryptocurrency and NFT sectors. -Provided strategic insights into emerging trends and market dynamics. Team Leadership and Development: -Mentored and developed staff, fostering a culture of continuous improvement and innovation. -Managed talent acquisition and retention strategies to build a high-performing team. Risk Management and Compliance: -Monitored and managed risks associated with cryptocurrency investments and NFT ventures. -Ensured compliance with regulatory requirements and industry best practices. Financial Oversight: -Assisted in financial planning and budget management to maximize investment returns and minimize risks. -Analyzed financial reports and advised on fiscal strategies for sustainable growth. Show less

    • Poland
    • Shipbuilding
    • 200 - 300 Employee
    • Sales and Marketing Manager
      • Jul 2020 - Jun 2022

      Spearheaded sales initiatives and marketing strategies to promote our best-in-class catamarans in the global marketplace. My role was instrumental in driving revenue growth, enhancing brand presence, and establishing Sunreef Yachts as a leader in the luxury maritime industry. -Developed and executed innovative sales strategies to target high-net-worth individuals and corporate clients globally. -Cultivated lasting relationships with clients, providing exceptional service and follow-up… Show more Spearheaded sales initiatives and marketing strategies to promote our best-in-class catamarans in the global marketplace. My role was instrumental in driving revenue growth, enhancing brand presence, and establishing Sunreef Yachts as a leader in the luxury maritime industry. -Developed and executed innovative sales strategies to target high-net-worth individuals and corporate clients globally. -Cultivated lasting relationships with clients, providing exceptional service and follow-up to ensure satisfaction and repeat business. -Designed and implemented comprehensive marketing campaigns across digital and traditional platforms. -Oversaw the creation of marketing materials, including brochures, videos, and digital content, to effectively showcase the luxury features of our catamarans. -Enhanced the Sunreef Yachts brand image, positioning our products as synonymous with luxury, quality, and innovation. -Managed public relations efforts, including media outreach and event sponsorships, to elevate brand visibility in key markets. -Conducted market research to identify trends, opportunities, and challenges in the luxury yacht industry. -Analyzed competitor strategies and market conditions to inform sales tactics and marketing approaches. -Leveraged digital marketing tools and social media platforms to reach a broader audience and engage potential customers. -Monitored and reported on the effectiveness of digital marketing efforts, adjusting strategies to maximize ROI. -Organized and participated in international boat shows, private viewings, and other promotional events to showcase our yachts and engage with potential buyers. -Coordinated with cross-functional teams to ensure seamless execution of events. -Led a diverse team of sales and marketing professionals, fostering a collaborative environment and encouraging innovative ideas. -Worked closely with the design and production teams to align sales strategies with product offerings and client preferences. Show less Spearheaded sales initiatives and marketing strategies to promote our best-in-class catamarans in the global marketplace. My role was instrumental in driving revenue growth, enhancing brand presence, and establishing Sunreef Yachts as a leader in the luxury maritime industry. -Developed and executed innovative sales strategies to target high-net-worth individuals and corporate clients globally. -Cultivated lasting relationships with clients, providing exceptional service and follow-up… Show more Spearheaded sales initiatives and marketing strategies to promote our best-in-class catamarans in the global marketplace. My role was instrumental in driving revenue growth, enhancing brand presence, and establishing Sunreef Yachts as a leader in the luxury maritime industry. -Developed and executed innovative sales strategies to target high-net-worth individuals and corporate clients globally. -Cultivated lasting relationships with clients, providing exceptional service and follow-up to ensure satisfaction and repeat business. -Designed and implemented comprehensive marketing campaigns across digital and traditional platforms. -Oversaw the creation of marketing materials, including brochures, videos, and digital content, to effectively showcase the luxury features of our catamarans. -Enhanced the Sunreef Yachts brand image, positioning our products as synonymous with luxury, quality, and innovation. -Managed public relations efforts, including media outreach and event sponsorships, to elevate brand visibility in key markets. -Conducted market research to identify trends, opportunities, and challenges in the luxury yacht industry. -Analyzed competitor strategies and market conditions to inform sales tactics and marketing approaches. -Leveraged digital marketing tools and social media platforms to reach a broader audience and engage potential customers. -Monitored and reported on the effectiveness of digital marketing efforts, adjusting strategies to maximize ROI. -Organized and participated in international boat shows, private viewings, and other promotional events to showcase our yachts and engage with potential buyers. -Coordinated with cross-functional teams to ensure seamless execution of events. -Led a diverse team of sales and marketing professionals, fostering a collaborative environment and encouraging innovative ideas. -Worked closely with the design and production teams to align sales strategies with product offerings and client preferences. Show less

    • United States
    • Food and Beverage Services
    • 200 - 300 Employee
    • Executive Assistant to SVP of Operations and SVP of Science & Technology
      • Apr 2019 - Dec 2019

      Provided comprehensive support to both the COO and the SVP of Science & Technology at this pioneering company in vertical farming and digital agriculture. Critical in facilitating executive functions, streamlining operations and technological initiatives, as well as project management, administrative efficiency and process improvement. -Offered direct administrative support to the SVPs, managing complex calendars, coordinating meetings, and handling correspondence. -Acted as a point… Show more Provided comprehensive support to both the COO and the SVP of Science & Technology at this pioneering company in vertical farming and digital agriculture. Critical in facilitating executive functions, streamlining operations and technological initiatives, as well as project management, administrative efficiency and process improvement. -Offered direct administrative support to the SVPs, managing complex calendars, coordinating meetings, and handling correspondence. -Acted as a point of contact between the SVPs and internal departments as well as external stakeholders, ensuring efficient communication and information flow. -Assisted in managing and tracking various operational and technological projects, ensuring alignment with company objectives. -Coordinated cross-departmental initiatives, contributing to the seamless execution of strategic plans. -Maintained and organized essential data and reports, facilitating informed decision-making. -Prepared presentations and reports for internal and external meetings, ensuring the accurate representation of data and strategic insights. -Organized and facilitated internal and external meetings, including preparing agendas, taking minutes, and following up on action items. -Coordinated logistics for special events, conferences, and corporate meetings, enhancing team collaboration and stakeholder engagement. -Implemented and maintained administrative systems and processes to boost efficiency and productivity. -Handled sensitive information with discretion, ensuring confidentiality and compliance with company policies. -Fostered strong relationships with team members, stakeholders, and external partners, promoting a collaborative work environment. -Acted as an ambassador for the whole executive office, representing their interests and facilitating positive interactions. Show less Provided comprehensive support to both the COO and the SVP of Science & Technology at this pioneering company in vertical farming and digital agriculture. Critical in facilitating executive functions, streamlining operations and technological initiatives, as well as project management, administrative efficiency and process improvement. -Offered direct administrative support to the SVPs, managing complex calendars, coordinating meetings, and handling correspondence. -Acted as a point… Show more Provided comprehensive support to both the COO and the SVP of Science & Technology at this pioneering company in vertical farming and digital agriculture. Critical in facilitating executive functions, streamlining operations and technological initiatives, as well as project management, administrative efficiency and process improvement. -Offered direct administrative support to the SVPs, managing complex calendars, coordinating meetings, and handling correspondence. -Acted as a point of contact between the SVPs and internal departments as well as external stakeholders, ensuring efficient communication and information flow. -Assisted in managing and tracking various operational and technological projects, ensuring alignment with company objectives. -Coordinated cross-departmental initiatives, contributing to the seamless execution of strategic plans. -Maintained and organized essential data and reports, facilitating informed decision-making. -Prepared presentations and reports for internal and external meetings, ensuring the accurate representation of data and strategic insights. -Organized and facilitated internal and external meetings, including preparing agendas, taking minutes, and following up on action items. -Coordinated logistics for special events, conferences, and corporate meetings, enhancing team collaboration and stakeholder engagement. -Implemented and maintained administrative systems and processes to boost efficiency and productivity. -Handled sensitive information with discretion, ensuring confidentiality and compliance with company policies. -Fostered strong relationships with team members, stakeholders, and external partners, promoting a collaborative work environment. -Acted as an ambassador for the whole executive office, representing their interests and facilitating positive interactions. Show less

    • Writing and Editing
    • Chief of Staff
      • Apr 2016 - Apr 2019

      In my role as Chief of Staff at Harri, a SaaS tech startup in the hospitality industry, I engaged in a wide array of strategic and operational activities. Working closely with the CEO and senior leadership team, I played a key role in the development and implementation of strategic plans. This involved facilitating the execution of critical projects and initiatives, ensuring they were delivered on time and within budget. I mentored staff and spearheaded talent acquisition and retention… Show more In my role as Chief of Staff at Harri, a SaaS tech startup in the hospitality industry, I engaged in a wide array of strategic and operational activities. Working closely with the CEO and senior leadership team, I played a key role in the development and implementation of strategic plans. This involved facilitating the execution of critical projects and initiatives, ensuring they were delivered on time and within budget. I mentored staff and spearheaded talent acquisition and retention strategies, building a high-performing team capable of driving the company forward. I conducted in-depth market research and industry analysis, particularly within the hospitality and SaaS sectors. As a chief liaison between the executive team, employees and investors I ensured effective communication across all organizational levels and facilitated a transparent and efficient flow of information. Addressing risks associated with the tech startup environment was paramount so, I also worked closely with our CFO to assist in financial planning, budget management, and resource allocation, closely monitoring the company’s financial performance to advise on strategies that supported growth and sustainable growth. Supporting product development was also central to my duties. I used my prior experience in the service sector and collaborated with product development teams to ensure that our initiatives were in sync with market needs and customer feedback. My contributions were vital in enhancing Harri’s platform, ensuring it met the evolving demands of the hospitality industry and maintained our competitive edge.

    • Executive Assistant To Founder & Chief Executive Officer
      • May 2014 - Apr 2016

      Played a crucial role in supporting the CEO’s day-to-day activities and the overall administrative functions of the company. My responsibilities were diverse, ranging from email and calendar management to coordinating travel and managing office operations. Key Responsibilities: Executive Support: -Managed a heavy flow of emails for both executive and personal accounts, ensuring efficient communication. -Scheduled all meetings, both internal and with key clients, optimizing… Show more Played a crucial role in supporting the CEO’s day-to-day activities and the overall administrative functions of the company. My responsibilities were diverse, ranging from email and calendar management to coordinating travel and managing office operations. Key Responsibilities: Executive Support: -Managed a heavy flow of emails for both executive and personal accounts, ensuring efficient communication. -Scheduled all meetings, both internal and with key clients, optimizing the CEO’s time and engagement. Event and Travel Coordination: -Organized and managed company-wide events and trade shows, overseeing logistics and ensuring successful execution. -Coordinated complex travel itineraries across several time zones, ensuring seamless travel arrangements for the CEO and team. Office Management: -Delegated tasks to the office manager, ensuring smooth daily operations. -Implemented and maintained office procedures and administrative systems to enhance organizational efficiency. -Liaised with contractors and suppliers, managing relationships and negotiations. IT Management: -Handled all IT-related tasks, including sourcing, setup, and troubleshooting of technical equipment. Human Resources Support: -Managed the onboarding and offboarding processes for all administrative staff in collaboration with HR. -Assisted in budgeting and bookkeeping activities alongside the Finance department. Facility Management: -Managed office acquisition, negotiations, demolition, and build-out processes. -Oversaw the logistics of office moves, ensuring minimal disruption to business operations. This role required exceptional organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced startup environment. My contribution not only supported the CEO in his strategic endeavors but also ensured the smooth running of administrative and operational aspects of the company.

Education

  • University of Central Florida
    Business Administration and Management, General
    2011 - 2015

Community

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