Experience

Raytheon Technologies

• United States
• Aviation and Aerospace Component Manufacturing
• 700 & Above Employee

• Director Marketing Communications

  • Jan 2021 - Present

  It's what's on the inside that counts. I lead marketing communications efforts within the Interior System business unit, where we're focused on redefining the aircraft cabin experience for our airline partners globally. It's what's on the inside that counts. I lead marketing communications efforts within the Interior System business unit, where we're focused on redefining the aircraft cabin experience for our airline partners globally.



Pace

• United States
• Advertising Services
• 100 - 200 Employee

• Director, Strategy [Contract]

  • Oct 2020 - Dec 2020



American Honda Motor Company, Inc.

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Director

  • May 2017 - Jul 2020

  Reaching rarefied air. I built foundational marketing programs for a young aerospace division within Honda Motor Company, supporting sales of its groundbreaking twin engine business aircraft, the HondaJet. ● Established marketing objectives, strategic direction, & plans to grow brand awareness while developing leads & nurturing relationships with prospective customers ● Developed domestic & international end-to-end marketing campaign lifecycle - draft strategic briefs, pitch ideas, build & execute plans, & report performance ● Reallocated up to $1M in advertising media investments annually, achieving 43% efficiency increase in year-over-year impressions ● Spearheaded innovative marketing activities based on target audience segmentation - initiated digital marketing efforts, including programmatic & video content, to drive 10x click-through rate performance Show less



Richard Childress Racing

• United States
• Spectator Sports
• 100 - 200 Employee

• Director of Marketing & Content Strategy

  • Jan 2015 - May 2017

  So much more than a logo on a race car. In my role supporting business development efforts, I built out a content marketing program showing the full scope of a NASCAR team sponsorship platform.● Drove revenue growth through corporate partnership acquisition & retention totaling more than $70 million annually● Supported sales staff through negotiations to close deals with new corporate partners, including The Dow Chemical Company, D.G. Yuengling, Kraft Velveeta Shells & Cheese, & AAA● Revamped positioning & marketing/sales narrative to better explain sponsorship platform overview & benefits to grow prospective sponsor audience● Introduced customized prospect journey mapping & developed corresponding content ○ Incorporated pitch decks & proposals tailored to each prospect’s goals ○ Wrote thought leadership articles, developed case studies, & video content Show less

• Marketing Strategy Manager

  • Nov 2011 - Jan 2015



MullenLowe U.S.

• Advertising Services
• 500 - 600 Employee

• Account Supervisor

  • Apr 2010 - Jan 2011

  Financial well-being contributes to overall well-being. Working with SunTrust Bank, we used this brand positioning to gain new retail customers and strengthen relationships with existing ones. ● Served as primary consultant on account team of 6 to SunTrust’s marketing group on strategic advertising & marketing initiatives with $50M annual budget ● Collaborated with brand planners & media teams to plan & develop targeted advertising campaigns ● Innovated semi-annual competitive reviews based on research into market & industry trends, consumer insights, & category activities to influence future strategies Show less



Arnold Worldwide

• United States
• Advertising Services
• 200 - 300 Employee

• Account Supervisor/Account Manager

  • Aug 2006 - Sep 2009

  Heads in beds. That was the goal achieved through a mix of brand advertising and multi-brand promotional campaigns I led for the classic hospitality brands of Comfort Inn, Quality and Sleep, among others under the Choice Hotels International umbrella. ● Increased loyalty program enrollment by 75% (YOY) by spearheading seasonal integrated campaigns consisting of TV, radio, print, digital, & point-of-purchase elements ● Managed evolution from multi-brand advertising activities (Comfort Inn, Sleep Inn, & Econo Lodge) to single brand campaigns ● Established agency-wide standards for presentations & visual storytelling Show less



LMO Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Account Executive

  • Mar 2003 - Aug 2006

  Service to state and country. Generating interest – and generating recruitment leads – for the Army National Guard was accomplished through management of a mix of marketing communications programs, from print advertising to direct mail and sponsorship activation. • Developed print advertising campaigns with direct response component for lead generation and performance measurement • Oversaw sponsorship activation programs including “WWE Road to Wrestlemania” and “Hoop it Up 3-on-3” tours • Assisted in establishing robust direct mail program, including creative development, testing and optimization • Managed lead processing and fulfillment operations, ensuring leads generated by national advertising activities routed to appropriate recruiters at local level Show less



Greenfield Belser, a FINN Partners Company

• United States
• Advertising Services
• 1 - 100 Employee

• Intern, Web Design & Photography

  • Jul 2002 - Oct 2002

  Greenfield/Belser is a full-service brand strategy and design firm headquartered in Washington, D.C. Greenfield/Belser is a full-service brand strategy and design firm headquartered in Washington, D.C.