Greenfield Belser, a FINN Partners Company, is a national leader in brand strategy and design for service firms with significant depth in professional services, universities and associations. For over 35 years, our designers, copywriters, account executives, web developers and media strategists have tapped the latest research to create integrated branding and marketing campaigns to drive growth in hundreds of organizations. Acquired by Finn Partners in 2016, Greenfield Belser now works with over 500 colleagues offering an even broader range of marketing and public relations services in 13 offices worldwide. Our principal work is branding. That's what we do best. Making the complex simple. Making the intangible tangible. We focus entirely on services marketing in part because we grew up in Washington, D.C., where nothing much is marketed except hot air. But it is good schooling for abstract assignments. While the line between product and service marketing continues to blur, services have some special needs in developing one-to-one relationships that consumer products typically do not. Understanding how to create market conversations around complex business-to-business services demands a different kind of thinking and creative approach. It's challenging. Our solutions are no less imaginative than solutions for products or consumer services but, in our mind, it's just a higher order of difficulty. That's why we like tough, intractable knots to pick apart. Not everyone is up to it. But we are.
