Experience

National Bicycle Dealers Association

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Continuing Education Instructor

  • Mar 2023 - Present

  I contract with the NBDA to guide some of their Continuing Education course curriculum. Continuing education courses are individual topics, broken into 4 lecture session per greater topic, focused on improving the rider/retailer interaction and strengthening the retail business model. I build the presentation and take attendees through the lecture series virtually. I contract with the NBDA to guide some of their Continuing Education course curriculum. Continuing education courses are individual topics, broken into 4 lecture session per greater topic, focused on improving the rider/retailer interaction and strengthening the retail business model. I build the presentation and take attendees through the lecture series virtually.



Specialized Bicycle Components

• Sporting Goods Manufacturing
• 700 & Above Employee

• National Retail Excellence Manager for Owned Retail.

  • Jul 2021 - Jan 2023

  Guided development of of 1000+ retail staff across a national network of retailers (5-8% promoted in first 6 months)Created training program as network grew from 4-100+ Locations (completion rates of up to 70%)Identified in market individuals for development into Regional Trainers (Trainers now operate in the Rockies, Midwest, Southeast and Southern California)Provided structure and guidance to onboarding program, community engagement, service department operations and efficiency, management level business evaluation, and staff development. Show less

• Retail Excellence National Business Advisor

  • Jul 2016 - Jul 2021

  Ran business consultancy program (Rider First Retail) for Independent Bicycle Retailers. Evaluated business from a metrics and rider engagement perspective, created business plans and managed implementation with 12 retailers realizing and average 1.5% net profit increaseBuilt Retail Excellence Curriculum used globally to train bicycle retailers in best business practicesTaught Retail Excellence Curriculum to 300+ bicycle retailers in the US , Britain, Australia and New ZealandTrained global staff to deliver Retail Excellence in Asia, South/Central America and European marketsCollaborated on 16 + bicycle retail store designs, emphasizing flow, rider experience and service department efficiency Show less

• Specialized Bicycle Components University Technical and Field Instructor

  • May 2008 - Jul 2016

  Created the first technician-focused courses for SBCU, focused on evaluation, diagnosis, and repair of bicycle suspension technologies (AFR) Courses continued to run until 2020Delivered curriculum content to global teams, trained global service centers in repair of proprietary techProvided technical support and in-person staff training to over 3000 individuals at 450 retailers across USCreated curriculums on suspension tuning in the field, community engagement, and visual merchandising Built camaraderie across a range of skills and backgrounds by leading 3-4 group rides per week road/MTB Show less



Cycleworks Capitola

• United States

• Retail Store Manager

  • Oct 2005 - Jan 2008

  Oversaw all functions, hiring, buying, staff development, training, and community outreach programs Created weekly MTN bike night ride series to grow community engagement Built FIT business within store, improving rider’s ability to ride further, stronger, faster Oversaw all functions, hiring, buying, staff development, training, and community outreach programs Created weekly MTN bike night ride series to grow community engagement Built FIT business within store, improving rider’s ability to ride further, stronger, faster



Adventure16

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Retail Store Manager

  • May 2001 - May 2005

  Managed a sales team of outdoor enthusiasts, provided weekly training in product and sales skills Monitored budget to ensure store profitability Co-ordinated Local Adventurer Series of community-facing clinics in store monthly Managed a sales team of outdoor enthusiasts, provided weekly training in product and sales skills Monitored budget to ensure store profitability Co-ordinated Local Adventurer Series of community-facing clinics in store monthly



Supergo Bike Shop

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Website Content Creator

  • Jan 2000 - May 2001

  Managed and edited all content and technical information for $18 mil yearly mail-order website

• Rider Care

  • Jan 1998 - Jan 2000

  Resolved rider issues and systemic procedural challenges for mail order business

• Service Writer

  • Sep 1996 - Jan 1998

  Scheduled all repairs for 10-member service department, Evaluated all repairs during intake process and ensured quality control was maintainedProcessed all warranty claims with third party vendors Co-created weekly MTB night rides out of the Santa Monica location with over 200 participants