Heather Mason
President National Bicycle Dealers Association, Principal Women's Cycling, Bicycle Retail Radio Podcast, Brand & Retail Strategist, Author, Columnist and Motivational Speaker
The NBDA is a non-profit association promoting the interests of every specialty bicycle retailer in the United States. Each dollar raised goes towards funding member programs, and every program is approved by an active, elected volunteer board of directors comprised of specialty bicycle retailers. Since 1946, the NBDA has represented the best in bicycle retail. If you are a specialty bicycle retailer, an NBDA membership will help your business grow.
