President (Leadership & Business Coach | Growth Strategist)

• Nov 2021 - Present

Helping leaders develop and deliver a leadership brand experience that inspires a following and ignites growth. The goal is greater impact and better business results. My expertise is helping clients navigate business and leadership challenges at different stages of their growth lifecycle, identifying a range of possibilities to explore and bridge those ideas to execution. With 30+ years of experience leading, coaching and developing individuals and teams in the CPG, Food & Beverage, Retail, and Professional Services industries, my deep commercial experience allows me to bring a holistic perspective on problem-solving and opportunity-vetting for my clients and businesses. Additionally, I work with high-performers to reach even greater success as they engage with new opportunities for growth, at both a professional and organizational level. As a coach who’s navigated the same situations my clients have faced, I bring an empathetic outside-in perspective to my client relationships – one based on real-world experience, rather than theories and textbooks. As such, I'm better able to coach and advise my clients on their most pressing challenges and opportunities. Growth Mindset and Bias for Action: I like to work with commercial leaders who have a growth mindset and a sense of urgency, but are challenged with what’s next. Often, their leadership brand is lacking the customer-centricity needed to fire growth and inspire their organization. They are looking for strategies to help them and their teams succeed. While each engagement is tailored to address individual client needs, my approach is always pragmatic and collaborative – bringing a combination of strategic and analytic thinking, outside-in perspective, and customer-centric focus to the partnership. The ultimate goal is improved results for the business and the leader. Show less

Executive / Leadership Coach

• Oct 2022 - Present

SVP, Senior Client Officer

• Feb 2020 - May 2021

Ipsos is the world’s third-largest market research company operating in 90 markets with more than 18,000 professionals. Reported to President and responsible for senior client engagement and business development for a portfolio of blue-chip clients across Beverage, Restaurant, Retail and CPG sectors. As leader of matrixed commercial team across 17 service lines, accountable for developing and expanding client partnerships and identifying revenue opportunities via the delivery of actionable insights on society, markets, and people. Show less

Senior Vice President & Principal, Client Group Lead (Business Development | Insights | Analytics)

• Oct 2016 - Jun 2019

Information Resources, Inc. (IRI) is a leading global provider of integrated big data, predictive analytics and forward-looking insights that help consumer package goods (CPG), OTC health care organizations, retailers and media companies personalize their marketing and grow their businesses. As of Jan 2019, IRI is private equity owned by Vestar Capital Partners and New Mountain Capital.Responsible for leading senior client engagement of 20+ person matrixed commercial team serving over 25 diverse mid-sized CPG and financial service clients. Accountable for transforming client relationships, driving adoption of IRI technology and increasing top-line and margin by leveraging IRI’s strategic consulting, industry-leading analytical solutions, and deep insights into customer and shopper behavior to help clients grow.• Secured 100% of clients up for renewal with multi-year contracts by driving value and revenue growth via exceptional client service, strong insight generation, and reliable delivery of data/technology. • Unlocked meaningful insights shaping client marketing and demand generation strategies via delivery of shopper segmentations, market structures, and deep understanding of consumer preference. • Provided operational guidance via prescriptive analytics – revenue management/pricing, in-store retail execution, and marketing effectiveness to uncover investment and course correction strategies.• Generated retail ‘stories’ to allow clients to more quickly and effectively capitalize on new growth opportunities, based on identified & measured consumer/shopper needs resulting in expanded distribution and merchandising activity.• Delivered various thought leadership highlighting growth opportunities and executional realities driven by the evolving consumer demo and shopping behavior, media fragmentation, retail disruption, and omni-channel emergence. Resulting in expanded eCommerce, private brand, and millennial activation. Show less

Senior Vice President & Principal, Strategic Team Lead (Client Development | Insights | Analytics)

• May 2010 - Sep 2016

Recruited to lead matrixed team for PepsiCo’s North America Nutrition business (Quaker, Gatorade, Tropicana, Müller and Naked Juice) and Global Nutrition Group, leveraging IRI’s data and technology to deliver actionable insights and growth solutions. Responsible for growing client revenue, and delivering client satisfaction to help secure long-term contract extension with IRI.• Doubled IRI client revenues in five years through delivery of growth strategies against key client priorities. Established strong C-Suite and MLT engagement via Annual Business Reviews, Innovation & Growth Assessments, and Consumer Shopper Intelligence. • Identified priority shopper segments, consumer preference drivers, and white space growth opportunities by leveraging big data assets within Breakfast, Beverage, Nutrition and Snacking competitive demand spaces. • Provided analytic plan and GTM recommendations into $100MM launch of Müller Yogurt line.• Developed ‘Principals for Sustainable Innovation’ via a comprehensive analysis of 10yrs of innovation, providing guidance on metrics to achieve long-term innovation success. • Defined ‘Quaker Master Brand Consumer Target and Growth Opportunity’, a six-month, comprehensive insights initiative to quantify value of Quaker consumer; a +$300MM opportunity which became the foundation of Quaker’s long-term growth strategy and activation plan.• Improved retail execution and drove customer activation with focus on in-store drivers of sales and share growth. Analyzed via data modeling the impact of co-execution in features and displays, formalizing pricing, feature, and display principles to create “best in class” in-store execution. Identified the ‘Metrics That Matter’, in-store activities that have greatest impact to sales and share.• Built a high performing 10-person commercial team that navigated the client through tremendous change and successful technology implementation. Team secured uncontested 5yr renewal. Received 2016 CEO Award. Show less

Senior Engagement Manager (Branding | Strategy | Management Consulting)

• 2008 - 2010

Prophet is a global brand and marketing consultancy, combining insight, creativity, data and technology to help clients unlock growth. Responsible for or business development and delivery of high impact growth strategies and actionable ideas through brand, marketing, design, and innovation services for consumer-centric clients in the B2C and B2B industries. • Developed a 3-year growth roadmap for a US consumer electronics retailer by linking brand equity drivers across 64 concepts with six retail innovation platforms to identify new retail executions for pursuit. • Created a compelling brand story for a casual dining restaurant chain’s strategic targeting and positioning refresh aimed at reversing declining comp sales and traffic by improving brand relevance. Recommendations used by ELT to drive alignment with BOD on investment prioritization. • Developed GTM positioning and business case, including a comprehensive financial model for launch of a premium “good for you” snack line worth $100MM for a global food/confection manufacturer. • Co-developed a comprehensive 2010-2014 US Strategic Plan for a global agrochemical company, covering 12 key business areas with multi-year investment recommendations to double gross profit by 2014. • Led US market segmentation for global HVAC/water heating client, including strategic brand positioning with a portfolio and retail strategy, aimed at doubling sales in five years. • Defined the ideal customer experience and communication strategy for utility company aimed at driving customer adoption and utilization of new “smart meter” technology. Recommendation put into market test. Show less

Director, Brand Strategy Practice (Marketing | Innovation | Strategy | Management Consulting)

• 2006 - 2008

Zyman Group is a boutique international management and brand consulting firm founded by Sergio Zyman, former CMO of the Coca-Cola Company, focused on helping companies accelerate top-line growth through actionable solutions. Responsible for identifying profitable growth opportunities, developing strategies, and delivering actionable recommendations for clients in the B2C and B2B industries. • Led and co-led a number of growth strategy projects for a US brewing company.  Delivered a corporate portfolio strategy which provided foundation for resource allocation and prioritization across all US brands. Growth strategy included identification of several lead brand innovations for near-term commercialization.  Led the creation of brand positioning and growth strategy for client’s craft beer portfolio.  Developed a packaging innovation strategy which validated the role packaging plays in delivery of core equity and growth. • Led numerous Growth Practice strategy projects for global materials manufacturer.  Assessed the client’s ability to monetize internal knowledge and capabilities through the deployment of service-based business models. Identified and recommended a consulting services business with a plan to manage pilot launch through full-scale commercialization.  Identified a number of real-world white space opportunities for our client in the global wind energy industry – estimated to drive multi-million dollars in incremental Year 1 revenue.  Led an assessment of potential commercial entry into eight ‘green’ infrastructure industries – wind, solar, geothermal, hydro, nuclear, fuel cells and water treatment & desalination. Several recommendations funded for further feasibility studies. • Assessed potential go-to-market strategies, developed value proposition, and identified GTM options for entering the US Yogurt market for a Columbian dairy company. Show less

Group Marketing Director, Business Unit Lead (Marketing | General Management)

• 2002 - 2005

Joined private equity owned World Kitchen, a leading manufacturer and marketer of consumer housewares and kitchen products, as part of a turn-around team to help bring company out of Chapter 11. Held a variety of marketing leadership positions, including business unit lead with full P&L responsibility on WKI’s Oven Bakeware, Cookware and Cutlery business under a number of iconic housewares brands – CorningWare, Pyrex, Revere, Ecko, Chicago Cutlery and Baker’s Secret. • Reversed 4-year share decline with 52-week share growth across the $165MM oven bakeware business via consumer-centric innovation, strong retail execution, and focused marketing efforts. • Secured and led WKI’s first-ever integrated marketing partnership with the Food Network, including TV & digital media, in-store promotions, and sweepstakes. Drove incremental off-season summer sales via enhanced retail merchandising & pricing. • Developed and launched Baker’s Secret PrecisionWare product line that utilized patented technology to deliver new-to-the-category “ease & convenience” benefits for consumers. • Co-led an aggressive strategic sourcing initiative to transfer domestic manufacturing operations of World Kitchen’s $50mm metal bakeware business to overseas suppliers in under 8 months. Show less

Senior Brand Manager (Marketing | Innovation)

• 1997 - 2002

Recruited to join SC Johnson, a global privately held, family run consumer package goods company and one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control. Held a variety of roles within brand management and innovation including Brand Team Lead on fantastik and SCJ's Floor Care brands (Armstrong, Future, Brite, and Johnson Paste Wax); as well as brand manager within SCJ Home Cleaning's Innovation team, responsible for identifying, qualifying, and developing new product initiatives on the newly acquired Scrubbing Bubbles and fantastik brands, with a focus on extending the equities into new categories. • Achieved strong in-market results on both businesses over three years, doubling respective category growth rates and delivering highest shares in over four years on Fantastik and on Armstrong Floor Cleaner. Drove sales growth of 40% on Fantastik brand during that period. • Launched national Fantastik advertising (“Cops”) in July 2000 -- first national media exposure in 7 years. • Restaged Armstrong and Brite Floor Cleaners, increasing annual sales by 15% and 20% respectively. Show less