Experience

Loud & Clear Marketing, LLC

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Pubic Relations Manager

  • Jan 2021 - Present

• Senior Account Executive

  • Mar 2014 - Jan 2021

  • Plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client.• Create and deliver press releases, media relations content, corporate newsletter content, social media content, and award submissions.• Create company literature and other forms of communication.• Create marketing and promotional materials, both print and electronic.• Work with advertisers for timely and useable ad submissions.• Copyedit, proofread, and revise communications.• Design and launch email marketing campaigns.• Promote products and services through public relations initiatives.• Develop marketing communications campaigns.• Identify, develop and execute communications strategy for key media contacts and customer references.• Research media coverage and industry trends.• Develop fresh story ideas.• Conduct extensive media outreach.• Prepare briefing materials.• Coordinate scheduling and logistics.• Coordinate conference, trade shows, and press interviews.• Prepare agendas and conduct research.• Help to clarify the organization’s point of view to their main constituency.• Brainstorming and developing ideas for creative marketing campaigns.• Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.).• Liaise with external vendors to execute promotional events and campaigns.• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.).• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.• Undertake individual tasks of a marketing plan as assigned. Show less



Chevy Chase Bank

• McLean, VA

• Human Resources Recruiter

  • Jan 1997 - Jan 2002

  Worked with hiring managers on recruiting planning meetings. Created job descriptions. Efficiently and effectively filled open positions. Posted openings in newspaper advertisements, with professional organizations, and in other position appropriate venues. Utilized the Internet for recruitment. Communicated with managers and employees regularly to establish rapport, gauge morale, and source new candidate leads. Attended college career fairs for recruiting and company recognition. Administrative Duties and Record Keeping. Managed the use of headhunters. Reviewed applicants to evaluate if they met the position requirements. Conducted prescreening interviews. Maintained all pertinent applicant and interview data in the Human Resources Information System (HRIS). Performed reference and background checks for potential employees. Wrote and forwarded rejection letters. Interviewed and selected employees onsite. Prepared and made offers over the phone, followed up with offer packages by mail. Assist in preparing and sending new employee orientation packages. Performed employee orientation as needed. Performed other special projects as assigned. Show less