Experience

Athena Communications - Public Relations & Government Affairs
• United States
• Public Relations and Communications Services
• 1 - 100 Employee
• Vice President of Client Success

  • Mar 2022 - Present


Alverno College

• United States
• Higher Education
• 400 - 500 Employee

• Executive Director

  • Feb 2017 - Jul 2022

  • Lead a six-member team responsible for strengthening and enhancing the college’s brand and engaging internal and external stakeholders in support of enrollment, fundraising and academic objectives.• Promoted from director to executive director in November 2017. • Serve as a member of college’s Administrative Council, a cabinet-style leadership group charged with setting college strategy and advising the president on emergent initiatives and imperatives. • Architect of the college’s mission statement and key member of the college’s strategic plan development council. • Serve as college's chief spokeswoman and lead its earned media placement strategy. Coverage highlights include recognition as the Wall Street Journal's "Most Innovative School" in the United States; comprehensive coverage of the college's strategic plan; and creating awareness of Alverno's status as the state of Wisconsin's first federally designated Hispanic-Serving Institution. • Responsible for public launch of Alverno’s School of Adult Learning and New Initiatives. Since 2017, the program has grown to more than 400 students through strategic marketing and communications. • Build and maintain college’s marketing budget; have maximized efficiencies to reduce cumulative departmental spend by $250,000 since 2017 without sacrificing KPIs.

• Assistant Director of Marketing and Communications; Publications Editor

  • Mar 2016 - Feb 2017

  • Re-visioned strategy, content and look of Alverno Magazine, the college’s highest-profile communication tool, which is mailed to more than 10,000 stakeholders; magazine is three-time national award-winner.• Implemented best practices in media outreach and social media, which has resulted in year-over-year story placement growth by an average of 20% and audience growth by 17%, respectively.• Chosen to represent Marketing and Communications team on website redesign and community engagement committees.



Marquette University

• United States
• Higher Education
• 700 & Above Employee

• Writer and Editor

  • Nov 2007 - Mar 2016

  • Served as university’s sole and lead editor for more than 1,000 annual print and digital projects, supporting the work of Marketing, Advancement, Admissions, the President’s Office and other campus units. • Provided strategic counsel on university-wide brand voice. • Partnered with editor of award-winning Marquette Magazine on content and design concepts and creation. • Collaborated with director of editorial projects and creative director on all annual university magazines, including its research publication, which highlights Marquette's best and brightest researchers and their sponsored projects. • Served as Marketing and Communications office liaison to School of Dentistry and University Library.



GMR Marketing

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • May 2006 - Nov 2007

  • Planned and executed ING Financial Services’ sponsorship of four national road races: the New York City Marathon, Miami Marathon, Georgia Marathon and Bay to Breakers 12K. • Optimized $1 million budget for brand activation for races and events. • Planned and executed ING Financial Services’ sponsorship of four national road races: the New York City Marathon, Miami Marathon, Georgia Marathon and Bay to Breakers 12K. • Optimized $1 million budget for brand activation for races and events.



USA Today

• United States
• Newspaper Publishing
• 700 & Above Employee

• Reporter and Editor

  • Apr 2004 - Feb 2006

  • Wrote and edited two nightly columns for three newspaper editions on tight deadlines. • Worked with the graphics and photo departments to visually enhance daily content. • Led writing and editing leadership sessions for USAT digital team. • Wrote and edited two nightly columns for three newspaper editions on tight deadlines. • Worked with the graphics and photo departments to visually enhance daily content. • Led writing and editing leadership sessions for USAT digital team.



MLB.com

• United Kingdom

• Lead Editor, Producer and Reporter

  • Apr 2001 - Apr 2004

  • Part of the inaugural team that launched Major League Baseball Advanced Media, the digital media division of Major League Baseball. • Served as lead editor and producer for content packages. • Covered the Baltimore Orioles as a beat reporter. • Part of the inaugural team that launched Major League Baseball Advanced Media, the digital media division of Major League Baseball. • Served as lead editor and producer for content packages. • Covered the Baltimore Orioles as a beat reporter.



The Raleigh News & Observer

• Copy Editor

  • Sep 1999 - Apr 2001

  • Edited and wrote stories for the state’s second-largest newspaper. • Edited and wrote stories for the state’s second-largest newspaper.



The Sporting News

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Editor and Writer

  • Aug 1998 - Sep 1999

  • Served as writer and editor for the Sporting News' print and web editions. • Served as writer and editor for the Sporting News' print and web editions.