Experience

Camp Nominingue
• Canada
• Recreational Facilities
• 1 - 100 Employee
• Director / Executive Director

  • Nov 2022 - Present


Cedars Cancer Foundation

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Director of Communications and Marketing

  • Jan 2020 - Present

  Helped launch corporate rebranding, including website, integration of branding guidelines Develop marketing strategy, write proposals, letters, email campaigns, related documents Create and edit microsites using Luminate Online (Raiser's Edge platform), HTML, CSS Edit main website using Craft CMS Manage freelance programmers and designers Support event planning and event management Support and collaborate on fundraising efforts Write articles for print and digital media Oversee digital media, create strategy Graphic design using Adobe CC Video filming, editing, pre-production, post-production Art Direction Story building, creation of annual giving campaigns and inspiring content, maintain a positive narrative Establish strategic marketing KPIs Meet with and interview major stakeholders, key partners, suppliers Show less


Vanier College
• Canada
• Higher Education
• 300 - 400 Employee
• CEGEP Teacher - Graphic Design

  • Sep 2021 - Present

Dress for Success Montréal
• Canada
• Non-profit Organizations
• 1 - 100 Employee
• Marketing and Communications Manager

  • May 2021 - Mar 2023
• Coordinator of Community Engagement, Fundraising, and 50th Birthday Celebrations

  • Jun 2019 - Jul 2021

  Alumni RelationsStrategyEvent PlanningSocial MediaFundraising

• 50th Anniversary Capital Campaign and Events Coordinator

  • Oct 2018 - Jun 2019



Sylvan Adams YM-YWHA

• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Communications-Marketing

  • May 2012 - Sep 2018

  This position includes: Strategic • SWOT analysis of the various departments • Setting SMART goals • Strategic planning (was also on the team that created the most recent Strategic Plan for the Y) • Attending seminars and determining effectiveness of new software and hardware solutions • Negotiating with suppliers and creating supply chain procedures • Comparing our analytics against industry benchmarks and adapting as necessary • SEO, Google Analytics, Google Adwords (Google Ads) • Participating on various committees • Working directly with Board Members • Volunteering, community engagement Management • Budgeting • Managing projects for a number of varied departments/clients • Mentoring (I also mentored interns and new staff) • Overseeing the Social Media Marketing Manager and Graphic Designer (team management) • Collaborating with all departments and following up on the projects • Working with outside suppliers of creative services • Art Direction • Curating donated and lent items Content • Creating, editing and proofing correspondence • Creating Powerpoint presentations • Writing speeches and press releases • Writing and designing content for books and magazines • Graphic design (using Adobe CC) • Photography, Videography • Video and sound editing • Designing and maintaining websites and landing pages using Wordpress • Producing weekly digital newsletters using email marketing software • Creating still and motion graphics for digital screens • Using Microsoft Office software and Basecamp for productivity management Internal brands and departments: • The Harry Bronfman Y Country Camp • YCC Day Camps • YM-YWHA Wolves Basketball • Ben Weider Fitness Centre of Excellence • Fundraising and Business Development (Hockey de Rue with the Montreal Canadiens Children's Foundation, Y Cycle for Special Needs, Y Golf, Chai Y Raffle) • Youth and Family Engagement • Diller Teen Fellows, BBYO and others Show less



Java U

• United States
• Advertising Services

• Director of Operations

  • Apr 2011 - Apr 2012

  Franchisee relations for 22 locations Marketing Food consulting Business development Franchisee relations for 22 locations Marketing Food consulting Business development



JPPS-Bialik

• Canada
• Higher Education
• 1 - 100 Employee

• Advancement Officer

  • Mar 2010 - Apr 2011

  Alumni relations Graphic design Social media Event planning Friendraising Alumni relations Graphic design Social media Event planning Friendraising



BrandedbyBamboo / Spicesafar / Admakers

• Chief Operating Officer

  • Sep 2005 - Dec 2009

  (Silk Road Studios, Silk Road Digital, SpiceSafar, Safar Music, Safar Resorts & Hotels, Blu Interactive/iquantive) Admakers International • Produced 2 movies with high end visual effects, 3 animated commercials for Greek television, various smaller video projects for web purposes. • Helped drive an international portfolio including a music division, luxury real estate branding, film production company, food services design, 3D studio, boutique branding agency. • Helped create award-winning content Admakers International (luxury real estate branding and marketing in South Africa). Show less



Rene Pankalla Catering

• Creative Director

  • 2004 - 2005

  Branding, Marketing, Sales Food consulting and design Branding, Marketing, Sales Food consulting and design


Fersten Worldwide
• Canada
• Apparel & Fashion
• 1 - 100 Employee
• Art and Marketing Director

  • Aug 1999 - Nov 2002

Lower Canada College
• Canada
• Primary and Secondary Education
• 100 - 200 Employee
• Associate Director of Development

  • Aug 1996 - Aug 1999