Experience

Pantastic

• United States
• Software Development
• 1 - 100 Employee

• Consumer Marketing Manager, Go-To-Market

  • Apr 2022 - Present

  Pantastic is supporting independent brands with tools and services to help grow their businesses efficiently. Due to the adaptive nature of a startup, I serve both as the Consumer Marketing Manager for Pantastic Shoppe's eCommerce marketplace of over 500 independent consumer brands as well as a Product Marketing Manager for our Pantastic Apps B2B SaaS products. Some highlights include: Consumer Marketing: + Owned integrated content marketing strategy and implementation across all DTC communication channels + Grew loyalty program membership from 2,795 to 47,250 within one year through integrating program marketing campaigns and communication across multiple channels + Increased Instagram reach by 290%, Facebook reach by 11%, and email campaign opening rate to 49% within 3 months of social and email takeover + Optimized copy for Google and Meta paid ads, contributing to doubling CTRs in 2 months + Increased new customer abandoned cart email flow Open Rate by 17% and CTR by 4% YoY through implementing design and messaging best practices and A/B test learnings B2B SaaS Product Marketing: + Enabled thought leadership, product education, and SEO through managing company B2B SaaS blog + Owned B2B social media strategy and content for all Pantastic Apps' products and platforms, boosting LinkedIn engagement by an average of 71% and impressions by 98% + Cross-functionally project managed 120-page website migration from Hubspot to Webflow post brand acquisition, ensuring brand continuity across content and design + Led successful and cohesive rebrand initiative by serving as project manager for website domain name change, website content audit, and messaging strategy Programs: Shopify Plus, Webflow, Hubspot, Klaviyo, Attentive, Asana, Monday.com, Sprout Social, Adobe Creative Suite, Canva, Meta Business Suite, Figjam, Marketo, Google Workspace Show less



Ashley Mariko Design LLC

• Designer & Marketing Consultant

  • 2016 - Present

  I provide 1:1 marketing and branding consulting services for small businesses. This includes marketing strategy development and creative design services. Some highlights include: + Branding: identity creation, logo design, brand guides, voice, and positioning + Website creation, design, and maintenance + Graphic design for print, packaging, and digital assets I provide 1:1 marketing and branding consulting services for small businesses. This includes marketing strategy development and creative design services. Some highlights include: + Branding: identity creation, logo design, brand guides, voice, and positioning + Website creation, design, and maintenance + Graphic design for print, packaging, and digital assets



Maui Ku'ia Estate Chocolate

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing & Ecommerce Director (Head of Marketing)

  • Jul 2020 - Apr 2022

• Marketing & Sales Account Manager

  • Dec 2019 - Jul 2020

  MKEC is a $10 million startup chocolate company. I joined in 2019 and led much of the brand’s initial launch in March of 2020 into its first two years of business, closing our second year with 67% revenue growth YoY. The company includes a factory, retail & cafe location, Ecommerce store, working farm, interactive tours & chocolate tastings, corporate partnerships, and nonprofit giving program. I'm in charge of all marketing and design strategy and assets.Some highlights include:+ Sole marketer and designer for all of brand, growth, lifecycle, partnership, and product+ Own entire e-commerce platform; including visual design, UX/UI, content, merchandising, and SEM+ Own all D2C communication channels; including email, social media, paid media, advertising, print+ Grew email subscribers from 500-9k in 2 years+ Established customer loyalty program with 500% ROI + Implemented subscription program responsible for 17% of Ecommerce MRRPrograms:Shopify, Mail Chimp, Airtable, Asana, Adobe Creative Suite, Canva, Microsoft Office Sutie, Meta Business Suite, SEM Rush, Google Analytics Show less



Pacific Weddings Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing & Editorial Manager

  • Feb 2018 - 2020

  Launched in 1999, Pacific Weddings was the first publication of its kind, designed to inspire an affluent group of readers to create the wedding of their dreams in the Pacific. I joined the brand as the publication transitioned from being print-first to digital-first. Some highlights include: + Head of digital editorial, marketing, brand partnerships, digital advertising, and design + Owned entire website & CMS + Managed digital advertising platform cross-functionally with web developer + Sold & managed 41 client accounts, increasing digital advertising MRR by 290% + Increased website traffic by 25% through content marketing Show less



Discovery Land Company

• United States
• Real Estate
• 500 - 600 Employee

• Retail Coordinator

  • Feb 2017 - Mar 2018

  Discovery Land Co. is a land developer and operator of private residential resort communities and clubs. Mākena Golf & Beach Club is one of Discovery’s communities located on Maui, Hawaii. I was brought on to the company during the initial stages of the property, during the pre-selling phase of unbuilt residences. My role focused on member experience and project management. I was the first hire within the department and owned the entire process of opening and running the first retail operation within the community.Some highlights include:+ Established the first retail operation at a new golf course and beach club private community+ Created initial processes and procedures for operation, buying, and receiving+ Designed branding & collateral for all custom logo wear, marketing swag, and merchandising+ Provide added value to member services through customized orders, intimate private showings, and member-only events Show less

• Event Assistant

  • Nov 2016 - Jan 2017



Maui Family Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Marketing Coordinator

  • 2016 - 2017

  • Created content, editorial writing, and graphic design for the magazine’s digital platform • Manage social media marketing strategy, including brand partnerships • Pitched and sold advertising spots and advertorials to stakeholders • Created content, editorial writing, and graphic design for the magazine’s digital platform • Manage social media marketing strategy, including brand partnerships • Pitched and sold advertising spots and advertorials to stakeholders



Chapman University

• United States
• Higher Education
• 700 & Above Employee

• Graphic Designer, Cross Cultural Initiative

  • Aug 2014 - May 2015

• Resident Advisor, Housing & Residence Life

  • May 2013 - May 2015

• Fundraising Team Member, Chapman Phonathon

  • Aug 2012 - May 2013


Pacific Weddings magazine
• Book and Periodical Publishing
• 1 - 100 Employee
• Editorial and Sales Intern

  • Jun 2014 - Dec 2014